Toy Design at Fisher Price // Mark Zeller, Fisher Price [Hosted by FirstMark]

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Images  from  my  por-olio?  

Lincoln Logs

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Founded in 1930 in East Aurora, NY.

The Founders created guiding principals

of intrinsic play, ingenuity, strong

construction, action and value.

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Images  from  my  por-olio?  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Images  from  my  por-olio?  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

0  0  0  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Images  from  my  por-olio?  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

0  0  

2016 Trends

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

color  .  material  .  form    cmf  

elements  characters  

prints  fashion  

colorful mixed material

organic clean forms

Woodland

Safari/Jungle Birds/Owls

Elephants

Classic prints Geometric Brights India Inspired/Patchwork

Color, Material, Form Fashion Prints Character Elements

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Bright  &  Bold  

Floral  Confe7  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Home  Decor  

Global  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Be<er  Brand  Experience  

Relevant and Contemporary Control Panel

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

UNEXPECTED The Second Annual NYC Fisher-Price Creative Collaboration

February 16th and 17th 2015

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

UNEXPECTED The Second Annual NYC Fisher-Price Creative Collaboration

February 16th and 17th 2015

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Round  3  Ideas  &  ParEcipants  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Round  2  People’s  Choice  Winner!  

Food Builders by Sharon Krisman

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Smart  Connect  Mobile  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Smart  Connect  Mobile  

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only

Mattel – Confidential Information – May Include Trade Secrets – For Internal Use Only