USEEDS° :: I'm not having this - better understand peoples reaction to change useeds

I‘m not having this!Better understand people‘s reaction to changeMai 2012 - Katharina Weber, Maria Tarnogrocki, Martin Bender

What is change?a simple example...

USEEDS° user centred thinking

You know this.

USEEDS° user centred thinking

Remember this?

Is anybody missing it?

USEEDS° user centred thinking

Lots of fuss....

USEEDS° user centred thinking

Measurable fuss!

September 2010Release of iTunes 10,

change of logo

USEEDS° user centred thinking

And now?

it‘s just doing its job... why all the fuss?

A bit of theory...

USEEDS° user centred thinking

Your grandma already knew...

„Was der Bauer nicht kennt, das frisst er nicht.“

(Free translation: „What a farmer does not know he will not eat“)

USEEDS° user centred thinking

The emotional change curve

Reaction to thechange process

I’m happy as I am.

This is not relevant to my job.

I’m not having this!

I can see how I make this work for me.

This works for me and my colleagues!

Could this work for me?

Satisfaction

Denial

ResistanceExploration

Hope

Commitment

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USEEDS° user centred thinking

How can you support the change process?

Transparency

Focus on people

Celebration

Discussion

Empowerement

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I’m happy as I am.

This is not relevant to my job.

I’m not having this!

I can see how I make this work for me.

This works for me and my colleagues!

Could this work for me?

Reaction to thechange process

Participation

USEEDS° user centred thinking

Different types of people

Conflict vs. Change

Quelle: Leitfaden für eine erfolgreiches Ideen Management

Laggards Want solid proof that

something works.

Late Majority Wants to see three

good case studies at similar organisations.

Early Majority Needs solid

anecdotal evidence.

Early AdoptersWaits to hear some

good anecdotes.

InnovatorsWilling to take risk on

a great idea.

where have you experienced the change curve?how did you get through it?

Thank you!

Katharina Weberkatharina.weber@useeds.deTwitter: @katha_

Martin Bendermartin.bender@useeds.deTwitter: @designerforux

Maria Tarnogrockimaria.tarnogrocki@useeds.de

USEEDS

Blogwww.uxtogo.com

Twitter@useeds

Websitewww.useeds.de