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My UX Lisbon 2011 presentation "More Elements of User Experience - a tour of non-design deliverables" in which I showed the impact that non-design deliverables and processes (scope, pitch, positioning, skill sets, etc.) have on the user experience, and how designers can (and should) influence them.
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peter boersma@pboersma
m reelements of
user experiencea tour of non-design
deliverables
2001
2011
?
Design
ResearchStrategy
Process
Evaluation
Manage
Business
Design
Strategy
Research
Process
Manage
Business
Strategy
Evaluation
Design
ResearchElement
s of
User
Experie
nce
Process
Manage
Business
Strategy
Evaluation
Design
ResearchtypicalUser-Centered
Design
Business
Design
ResearchEvaluation
StrategyManage
Process
theseinfluence the
User Experience too!
Business
Design
ResearchEvaluation
StrategyManage
Process
MoreElements of
User ExperienceMore
Elements ofUser Experience
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Service Design
Roadmap
Prototype
RequirementsReviewTest
Scope
Optimize
Estimate
Beta
ConceptDetailed Design
Sketch
Personas
Competition
Process
Roles
Steps
Interviews
for each non-design deliverable in this tour, I will show:
* an example* a How-To
* input by the UX team* impact on UX
BusinessPitchScenarios
Estimate
X
How-To for Pitching
help your clientto en-vision the future
by visualizing it
UX input for a Pitch
* visions of the future* partial solutions* scope items for
solutions* (answers to RFP & questions)
impact of the Pitch on UX
* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition
IIIII
BusinessPitch
Scenarios
Estimate
how many sunflowers do you see?
“many”and
“a lot”are good first guesses!
output
assumptionscalculationsexplanations
risks
when possible
input for estimates
scope itemsrequirements
approachteam skills
experience with subjectexperience with client
experience of client
when available
example output
assumingwe design 10 wireframes(5 complex + 5 medium)
plus 15 components
output
assumptions
calculations
(explanations)risks
we estimatewe need 300 hours
butwe don’t know the
documentation needsof the developer
(5x16 + 5x8) + (15x12)
How-To for Estimating
1. you determine what gets estimated2. explore every
assumption you make(3. keep estimates honest; use any
margins to wow the client)
UX input for an Estimate
* assumptions* what’s easy/hard?
* estimates for deliverables
* risks
impact of an Estimate on UX
* define UX Vision I* inspire & get inspired I* determine budget I* set expectations I* analyze competition I* focus attention I* define way of working I
* determine budget I* set expectations I
Strategy
Position
Competition
sales service
communitiescore brandclient
clientclient
client
Competitor
CompetitorCompetitor
CompetitorCompetitor
Big Competitor
Big Competitor
sales service
core brand
communities
client
client Competitor
Competitor
How-To for Positioning
1. create a map2. find the spot that matches your vision3. see who is there
4. identify differences
UX input for Positioning
* attributes that are important to users* competitors, in
terms of UX* scope-items that
differentiate
impact of Positioning on UX
* define UX Vision I* inspire & get inspired I* determine budget II* set expectations II* analyze competition I* focus attention I* define way of working I
* analyze competition I
* define UX Vision I
* focus attention I
Strategy
Position
Competition
How-To for Competitive Analysis
“know your enemy”(Sun Tzu, The Art of War)
UX input forCompetitive Analysis
* competitors, in terms of UX
* SWOT analyses
impact of Competitive Analysis on UX* define UX Vision II* inspire & get inspired I* determine budget II* set expectations II* analyze competition II* focus attention II* define way of working I
* analyze competition I
* inspire & get inspired I
* know what (not) to do I
Research
Personas
Interviews
DesignConceptDetailed Design
Sketch
Evaluation
Prototype
Test
Manage
Scope
Optimize
Beta
easy hard
contribution
essential
quickwin
repair quality
winner!
pickjust a few of these for your
project!
How-To for Scoping
1. rank all candidate scope items
2. determine their dependencies
3. select the winners
UX input for Scoping
* what’s easy/hard?* what’s essential?* what should go
together?
impact of Scoping on UX
* define UX Vision II* inspire & get inspired II* determine budget II* set expectations II* analyze competition III* focus attention II* define way of working I* know what (not) to do I
* focus attention I
* know what (not) to do I
* set expectations I* determine budget I
Manage
Scope
Optimize
Beta
28% better
A
B
ABCC
How-To for Optimizing
1. experimentto learn what works
with YOUR users
2. GOTO 1
UX input for Optimization
* UX version of Key Performance Indicators* alternative designs* analysis of usage
impact of Optimizing on UX
* define UX Vision II* inspire & get inspired II* determine budget III* set expectations III* analyze competition III* focus attention III* define way of working I* know what (not) to do II* know what (not) to do I
Manage
Scope
Optimize
Beta
Process
BusinessPitch
Scenarios
Estimate
Design
ResearchEvaluation
Strategy
Position
Prototype
Test
ConceptDetailed Design
Sketch
Personas
Competition
Interviews
Process
Service Design
Roadmap
RequirementsReview
Roles
Steps
T-model
wide experience
deep
know
ledg
e
T-model
user experience
info
rmat
ion
arch
itec
ture
T-model
user experience
inte
ract
ion
desi
gn
T-model
user experience
inte
ract
ion
desi
gn
info
rmat
ion
arch
itec
ture
T-model
user experiencevi
sual
des
ign
user
rese
arch
inte
ract
ion
desi
gn
info
rmat
ion
arch
itec
ture
usab
ility
test
ing
prot
otyp
ing
How-To for Team Roles
1. build a team,made of overlapping
T-shapes2. keep the team
balanced over time
UX input for Team Roles
* team skills* required skills* gap analysis* career plan
impact of Team Roles on UX
* define UX Vision II* inspire & get inspired II* determine budget III* set expectations III* analyze competition III* focus attention III* define way of working I* know what (not) to do III
* focus attention I* define way of working I* know what (not) to do I* deliver successfully I
Process
Service Design
Roadmap
RequirementsReview
Roles
Steps
Area
Area
Area Area
Area
Area
Area
Area Area
Area
progress
progress progress
progress progress
Area
Area
Area Area
Area
progress
progress progress
progress progress
progress
progress progress
progress progress
Area
Area
Area Area
Area
progress
progress progress
progress progress
progress
progress progress
progress progress
moment momentmoment moment
How-To for Roadmaps
1. define the futureof the system
2. identify incremental,meaningful steps
UX input for Roadmaps
* areas for progress* scope items per area
* estimates* what should go
together?
impact of Roadmaps on UX
* define UX Vision II* inspire & get inspired II* determine budget III* set expectations III* analyze competition III* focus attention IIII* define way of working II* know what (not) to do IIII* deliver successfully I
* set expectations I* determine budget I
* define UX Vision I
* deliver successfully I
Process
Service Design
Roadmap
RequirementsReview
Roles
Steps
A B?
A B21 3 4
C D2a
1 3 5
2b
4b
4a
4c
6
SITEMAP
wireframesrequire-
mentsusability test
Screen
FLOWproto-type
designprinciples
Persona
1 2 3 4
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto-type
designprinciples
userresearch
conceptdesign
detaileddesign
prototype & evaluate
C Dconceptdesign
detaileddesign
userresearch
prototype & evaluate
prototype & evaluate
A B21 3 4
?
userreseach
concept design
detaileddesign
prototype & evaluate
Persona
SITEMAP
wireframesrequire-
ments
usability testScreen
FLOW
proto-type
designprinciples
How-To forDesign Processes
1. brainstorm steps2. create diagram
3. document process(do NOT copy
someone else’s diagram)
UX input for Design Processes
* team deliverables* preferred way of
working* team responsibilities
Impact of Design Processes on UX
* define UX Vision III* inspire & get inspired II* determine budget IIII* set expectations IIII* analyze competition III* focus attention IIII* define way of working II* know what (not) to do IIII* deliver successfully II
* focus attention
I
II
I
I
* define UX Vision
* set expectations
* define way of working
* deliver successfully* know what (not) to do I
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Service Design
Roadmap
Prototype
RequirementsReviewTest
Scope
Optimize
Estimate
Beta
ConceptDetailed Design
Sketch
Personas
Competition
Process
Roles
Steps
Interviews
Total impact of non-design UX
* define UX Vision * inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully
Total impact of non-design UX
* define UX Vision IIII* inspire & get inspired II* determine budget IIII* set expectations IIIII* analyze competition III* focus attention IIIII* define way of working III* know what (not) to do IIIII* deliver successfully III
Process
Manage
Business
Strategy
Evaluation
Design
Research
theseinfluence the
User Experience too!
Process
Manage
Business
Strategy
Evaluation
Design
ResearchElement
s of
User
Experie
nce
MoreElements of
User Experience
peter boersma@pboersma
m reelements of
user experiencea tour of non-design
deliverables
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