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In this presentation, I will cover the basic methodology and process of doing UX design in wix as an example of a consumer web product company, referring to concepts like Agile and Lean Ux as ways of shortening the creation process. The process is demonstrated through a case study of the wix app market with an emphasize of the keys to success in implementing such process and methodologies in consumer web companies
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Nir Kosover
Meet Mr. Jesse W. Reno
Genius!
Genius
Escalators first time users
Real users are unpredictable
About me
Real World UX
Methodology Insights
Agenda
Agenda Methodology
Insights
Traditional methodology ( waterfall )
Giphy.com
Welcome to the real world
Mcbess.com
Lean & Agile to the rescue
Iterative approaches Cutting the waste
Shortening the cycle
Lean & Agile
Lean & Agile
47,000,000 websites Over 190 countries
Gangs & Guild MVP* mind set
UX at Wix
Let’s create an App Market
Case study
Portable.tv
Stake holders align the product vision
Project launch (1)
Project Launch Research Prototyping Design Build Pre Release Release
“Knowledge is power”
Research
Francis Bacon
(2)
Project Launch Research Prototyping Design Build Pre Release Release
Competitor research
Wix App Market – Research
Competitor research
Wix App Market – Research
Get a feel for the final product
Prototyping (3)
Project Launch Research Prototyping Design Build Pre Release Release
Text is part of the product
Look for the complicated scenarios (first time, empty states, errors,
Languages, etc..)
Wire frames flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Wireframes flow
Wix App Market - Prototyping
Refine Continue
Decision Point
Exploring options & making decisions
Design (4)
Project Launch Research Prototyping Design Build Pre Release Release
Exploring designs
Wix App Market - Design
Exploring designs
Wix App Market - Design
Exploring designs
Wix App Market - Design
Decide and finalize
Design
Final designs
Wix App Market - Design
Final designs
Wix App Market - Design
Final designs
Wix App Market - Design
Final designs
Wix App Market - Design
Wix Brand Book UX Patterns as a way of life
Design
Brand Book
Wix App Market - Design
Design UX Patterns
Wix App Market - Design
UI Library - App Market
Wix App Market - Design
Deliver properly (Style guides, responsive behavior, mobile)
Make sure it’s pixel perfect
Build (5)
Project Launch Research Prototyping Design Build Pre Release Release
BI events Internal release
Pre Release (6)
Project Launch Research Prototyping Design Build Pre Release Release
Progressive Rollout (Using A/B testing)
Release (7)
Project Launch Research Prototyping Design Build Pre Release Release
Test & Plan
Wix App Market - Case study
Fix crucial mistakes Add new features Complete revamp
Quick survey
Current design
Wix App Market - Quick survey
New design
Wix App Market - Quick survey
1 2
What’s your favorite?
Current New
Click on categories reduced by 38.7%, Add apps reduced by 11.5%
Test results
Wix App Market - Quick survey
Think small
The Biggest Tip
flikie.com
Changing place from 5th to 4th
Small change big impact
Think small
11.4% more users open the app market 13.8% more apps added
Small change big impact
Think small
Think small
Categories & name changes
5.88% more apps added
Insights
Insights
Them &
Us
Them
mcbess.com
Know your users
Usability, Interviews, Surveys, Personas Scenarios, Use cases, Card sorting,
Experience maps ..
Know Your Users
Insights - Know your users
Design Wix kitchen
Insights - Know your users
Design Wix kitchen
Insights - Know your users
In coffee houses At your own desk In a special lab
Insights - Know your users
?
In coffee houses At your own desk In a special lab
Usability Testing
Insights - Know your users
Spread the word
Insights - Know your users
Nothing taste better than Cheap Feedback
Know your users
Feedback links
Know your users
Get on the phone
Know your users
Feedback phone call? Hi, I'm Michael, a Product Manager at Wix.com. I'm reaching out to ask whether I could give you a quick call to learn about your experience with Wix’s Online Store. I’d like to learn about your needs and capture any feedback that could help improve the product for you and users with similar needs. Are you free this week or next for a call? Thanks Michael
Email example
Know your users
15-30% response rate
Sodahead.com
What do users want?
New Features
Know your users
Social channels etc..
Use your community
Know your users
Wish list
Know your users
Sometimes users know best
Don’t be afraid to ask
Know your users
How do we mark out of stock items?
Know your users
A B C
Know your users
Know your users
We’re working on a few designs, and would like to know which one you prefer
5 out of 6 responded within 24 hours
Know your users
A B C
Know your users
mcbess.free.fr
Us The team
What’s your team DNA?
Who are you’re A players?
The team
Insights - The Team
“ The main thing I’m looking for when interviewing UX candidates
Are their social skills
Aarron Walter, mailchimp
Culture
Insights - The Team
Insights - The Team
Mistakes please!
Insights - The Team
Let’s meet
Insights - The Team
Transparency
Insights - The Team
Knowledge Sharing
Where do we go from here?
Meet Alva j. Fisher
The first electric washing machine
Thanks
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