Where, What, Now - Designing for collective, contextual experiences

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behaviour changingexperiences
behaviour of checking
real world
enabling brands
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How people are sharing their location and activities through the use of social check-in and how we can take advantage of this to create contextual, shared experiences and innovate services.

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1. Where, What, NowDesigning for collective, contextual experiencesJen Williams@anavrin_uk

2. Whats this about?
Behaviour of Checking-in

Whatwe can do with it

3. How it can be an enabler for behaviour changingexperiences that blur the real world and digital 4. How its enabling brands to shape their own innovative services 5. Design toolkit

Where, What, Now - Designing for collective, contextual experiences

Design

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