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MATTERSHow Good Design Affects Conversions
WHY DESIGN
SHOULDER BOWL
BAR
ASCENDERTITTLE
DESIGN IS ALL ABOUT THE. . .
“Good design is good business.”Thomas J. Watson
CEO of IBM from 1914-1956
1/20thof a second
Time it takes a user to determine if they like a site’s design or not.
determines whether or not a customer will:
TRUST LIKE BUYyour site your brand your product
THIS SNAP JUDGEMENT
THIS SNAP JUDGEMENT
MATTERS
94%First Impressions of Websites Are
D e s i g n - R e l a t e d
Key Factors1. Low Complexity2. High Prototypicality*
For Good First Impressions
*This means similarity to other sites in its category
Contributor to Bounce*
#1Is Poor Interface Design*According to a study by Stanford University
Indicator of Credibility*
#1Is Good Graphic Design*According to a study by Stanford University
VISUAL APPEAL > USABILITYIn Influencing User Perception
INSPIRATIONAL IMAGES Drive Better First Impressions Than Any Other Factor
And First Impressions Are...
EVERYTHING
This is because of Something Called
PRIMING
prim·ingverb
1 the activation of specific memories that influence subsequent behaviors
| ˈprīmiNG |
The First ImpressionInfluences Every Subsequent Interaction
A Well Designed SitePRIMES people to have positive interactions
with your brand moving forward.
PRIMEDOnce Someone Has Been
EASIERYour Job Becomes Much
ATTENTIONINTENTION
Into
Because Priming Turns
Tips for Creating a Seductive Email C
ampaign
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