Your customers deserve better app onboarding

Your customers deserve better app

OnboardingBy: Denis Riftin

Onboarding goal

The goal of user onboarding is to get the users to understand the key principles at the heart of the product and to show them how it will improve their lives.

Source: Wikipedia

76% of users abandon an app in the first 30 days because they believe this app doesn’t worth their time and energy

24%

76%

users

Source: Localytics

Why you need good Onboarding?

Lost

Confused

Unclear

UnsurePerplexed

Disoriented

Bewildered

What your customers feel when they open the app

THEY DO NOT ANDERSTAND YOUR

PRODUCT!

A. Conceptual onboarding B. Functional orientedC. Value orientedD. Interactive onboarding

Onboarding TypesAccording to your target audience you can use the right type or combination of onboarding types

Types Examples:

Choose your type or combination

Conceptual Onboarding

Explain the concept of your product by creating a connection between the user and meaningful ideas.

A

Functional orientedOnboarding

Teach your customers how to use the app by showing main functionality of the app

B

Value orientedOnboarding

Show the customers how they benefit from using the app

C

InteractiveOnboarding

Present relevant information related to the screen witch customer is in. Show information step by step as they use the app.

D

Important!

Don’t forget about emails

Use email to onboard users

• Welcome Email• Helping email• Congratulations email

Send an email at the right time to help the users reach “aha moment” (if they don’t yet)

Thank you