Marketing Via Blogs: Burgers

Burger Blogs!

Dylan Li

Jasmine Leong

Restaurants February 20, 2013

Keywords used: SF food burger blogsURL: bestburgerinsf.comBlogger: Nikki, mid-30’sAudience: 20’s-60’s, men and womenPurpose: To report her experiences on her search for the perfect burger

Design: - Eye-catching header- Mint green outer background- White main text background- A couple ads- Detailed reviews- One post above the fold

Frequency of Posts: - 2010: At least one post for almost every month- 2011: About one post a month- 2012: Only five posts- Inconsistent, random

Strategies:- Evaluate burger’s size, price, taste, texture, toppings, emotions evoked- Direct readers to restaurant’s Yelp page and author’s other properties- Make money via advertising

Tactics:- Search bar- “Best of” list- List of reviewed places- Geographical map- Facebook plug-in- Blogroll- Twitter plug-in- Archives- Comments

Keyword search: Fat Guy Denny BloggerURL: http://ohsofat.blogspot.com/Blogger: Mark Lim, Late 20’sAudience: Burger Fanatics in the U.S.Purpose: Expressing himself as a fan and to give his review.

Design:•1 Blog-Post above the Fold•Photos of greasy burgers•Background is a burger•Easy-to-read colors•Catchy Headline•Archives column

Post Frequency:•Sporadic•Uncommitted consistency•Posts at his leisure

Entire blog is Ad-Free!

Archives

Catchy Header & Catch Phrase

Tactics

Strategy: To Communicate His Review

•Lots of photos•Doesn’t over-write•Down-to-earth comments•Polite Humor•Short Posts

“So far this has been my favorite burger. My roommate agrees because we went to get him one after I finished mine.”

“It fit just right in my hand. I couldn’t wait to swallow it whole.”

•Easy-to-read, conversational posts•Allows comments•Phrase appealing to his target audience“Be Fat! Be Happy!”

•Footer ends with links to restaurants•Links to Facebook and Youtube page

URL: Meatmeburger.blogspot.comKeywords to search:•Fat Burger•Meaty Burger•Greasy Juicy Burger•Bay Area burger jointPurpose: •To inform readers of our reviewed burger hotspots•To potentially make money after gathering followers

Target Audience• 20-40 year olds–Males & Females

•Can withstand large amounts of excess calories

• Bay Area Residents• Weekly to biweekly

burger-eating fanatics• Willing to travel

StrategiesStrategy 1: Communicate our opinions

Strategy 2: Direct readers to other properties

Blog Tactics• Catchy headlines• Images• Frequency: once a week• Asks for reader input• Links

Blog Functions

• Archives• Comments• Blogroll

- Ohsofat- Bestburgerinsf- Hoosierburgerboy

•Tags

• Permalinks

Meat Me!! Blog Post Analysis• Keywords– Common words• Meaty, Fat, Greasy

– Unique to subject (burgers)

• Catchy Blog Titles– Inspires curiosity– Faithful to our

audience