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#MEandMyChamp- Campaign Case Study
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How HCL used social media to connect with parents
and adults to promote the ME CHAMP TABLET
Parents (especially whose kids are in
school) have a general discomfort with
allowing their kids free access to gadgets
and the web
Our task was to find a way to involve
them in a conversation and help ease
some of their concerns
THE CHALLENGE
One of the most potent conversation
starter for any new age parent is to
discuss ways of better parenting
In our case we triggered the
conversation by discussing
parenting issues pertaining to
hazards of technology, privacy and
gadgets amongst other topical issues
THE OPPORTUNITY
OUR STRATEGY
A COMING TOGETHER OF THREE KEY ELEMENTS
Right
Context(Parenting in the
digital age)
Right Time(Children’s Day)
Right Place(Social Media
Channels)
#MeAndMyChamp - 3 Days. 6 Questions. 6 ME Champ Tablets.
We conceptualized a contest on Facebook and Twitter for parents asking them to give their
creative solutions to everyday parenting issues in todays connected world
We started on 14th November and kept the momentum going till the 16th November
2 questions were put up everyday
We identified 6 super parents basis their suggestions
Winners won a ME CHAMP Tablet for their real life CHAMP for Children’s Day!
CONTEST OVERVIEW
QUESTIONS THAT GOT THEM TALKING
1384 retweets
7.6 mn impressions12605 mentions10711 entries
187 new followers
AN OVERWHELMING RESPONSE
Amidst the mass hysteria on Sachin
Tendulkar’s farewell test match
#MEandmyChamp trended along with
#ThankYouSachin #SachinTheStar,
#SRTForever and #SRT on all 3
days!
MOST GRATIFYING RESPONSE
MOST LOVED TWEETS
RESPONSES
BUZZ
LOVE
In just 3 days, ME TABLETS
actively engaged and
interacted with over 2000
parents via social media!
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