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IBM's John Morrison looks at the state of enterprise mobile today with advice for taking advantage of its many opportunities to create a faster, smarter enterprise. Presented at the Smarter Enterprise Summit in Ottawa, October 9, 2014.
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OttawaOctober 9, 2014
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Putting your business in motion.
John MorrisonIBM MobileFirst Solutions Leadermorrison@ca.ibm.com
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Mobile Today
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What is this?
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What is this?
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1 Hr Later…
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Mobile Today
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Mobile Today
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Mobile Today
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Impact of Mobile...
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… On Recruiting
Then Now
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… On Form Processing
Then Now
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… On Government
Then Now
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Mobile Game Changers
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Near Field Communication (NFC)
Sharing Pairing Transaction
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BitCoin
Digital money… The new form of currency
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$1.5 billion USD worth of bitcoins exchanged daily
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Mobile Wallet: The New Wallet
identification
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iBeacons
Consumers can receive real-time, customized offers as they walk by or enter a beacon-enabled store
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iBeacons Creating Smarter Stores
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Stores are integrating with apps, iPads and iBeacon technology to serve consumers more efficiently and effectively
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MobileFirst
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The ChangeHow we connect
… of employed adults use at least
one personal mobile device for business 3
…of adults expect a mobile transaction experience to be better than using
a laptop or PC 2
How often the average mobile
user checks their phone each day 1
What we expect How we work
150x 85% 81%
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IBM MobileFirst Portfolio
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The MobileFirst Enterprise sets an Agenda to…
and deploy mobile applications efficiently
and manage the mobile infrastructure to optimize performance
customers in context by leveraging mobile insights
the value chain to drive growth and ROI
BUILD
PROTECT
ENGAGE
TRANSFORM
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IBM has proven solutions to address a diver set of needs
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Can Help You:
• Quickly develop, test and deploy quality mobile apps across multiple platforms
• Seamlessly integrate rich mobile apps with enterprise data and services
q
Scan & Certify
Instrument
Test
IntegrateObtainInsight
Manage
Deploy
Design &Develop
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SolutionUsing the IBM Worklight mobile platform, the organization can develop and deploy hybrid HTML5 applications to deliver content across multiple mobile platforms.
BenefitsReduces multiplatform development costs by 60 percent when developing for five platforms
ChallengesRohde & Schwarz wanted to create a mobile enterprise infrastructure that would help it support multiple devices and create applications for customers, partners and employees
German manufacturer Rohde & Schwarz cuts mobile development costs by 60 percent
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Can Help You:• Instrument applications with security
protection
• Secure mobile transactions from customers, partners and suppliers
• Preserve native device experience without compromising security
• Separate personal and business data
• Provide intelligent access based on risk and location
Security Intelligence
Enterprise Applicationsand Cloud Services
Content Security
Application Security
Transaction Security
Device Security
DATA
Personal and Consumer Enterprise
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ChallengesThe hospital wanted to update its mobile environment to improve care quality, medical staff productivity and operating cost reduction.
Japanese Kochi Medical School Hospital improves care quality while cutting costs
BenefitsLower per-device expense helps reduce maintenance costs and equip a larger pool of employees.
Cloud based architecture maintains a security-rich environment for medical information which extends to, but is not stored on, mobile devices.
SolutionIBM helped the hospital to restructure its architecture to take advantage of Apple iPod touch devices, offering a more intuitive user interface, lower maintenance costs and a broader range of applications.
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Can Help You:
• Quickly create and deploy personalized mobile campaigns and gain insights
• Maximize brand value by integrating the physical and digital experiences of mobile customers
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Challenges
Cemex was looking for a way to improve productivity, reduce fuel costs and enhance the end customer experience.
By focusing on the customer and employee experience, Cemex transformed their business.
SolutionDeveloped Shiftmobile as a container app for employees to access Cemex mobile solutions. Used responsive design for multiple devices, WCM to securely access system information and single sign on for ease of use. In the end they were able to optimize their delivery schedules and electronically track waiting times and confirm deliveries.
Benefits
CEMEX UK boosted driver productivity by 68 percent, from 2.5 to 4.2 shipments per day. These improvements, in turn, helped the client reduce fuel costs.
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Can Help You:• Design new engagement models placing the
customer first
• Reshape processes and operating models for competitive advantage
• Build new business models that drive revenueIn essence, Reinvent Business with Mobile
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Air Canada: Perfecting the art of self-service, how self-service helped an airline transform their brand
ChallengesAir Canada put itself in the shoes of its customers and asked, “Why is that process like this? Why is it taking so long?” in order to determine what it could do to innovate and make it simpler for them.
BenefitsApproximate 80% reduction in per-check-in cost compared to traditional counter check-inMore than 50% reduction in time required to launch new services or channels through reuse of existing service assetsIncreased customer loyalty by virtue of more compelling and “stickier” self-service options like real-time notification
SolutionMulti-channel mobile customer experience leveraging iPhone, Blackberry and mobile web interfaces that use a common back-end services layer built on SOA principles supporting three LOBs: Air Canada, Air Canada Cargo, and Air Canada Vacations
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© 2014 IBM Corporation
InterConnect 2015
Welcome to the brand new IBM InterConnect 2015! Register Today!
We're combining three of our most popular IBM conferences—Pulse, Impact and Innovate—into one of the most comprehensive software events ever to deliver even more value to attendees.
At InterConnect you will discover new ways to rapidly innovate and engage with clients. Cloud. Mobile. Data. Together they're transforming business. Come share your experience and expertise in Cloud, Service Management, Security, Mobile, DevOps, Internet of Things and Application Infrastructure.
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Three Ways to Engage with IBM MobileFirst
Download the IBV mobile study
For information on mobile products, services & use cases visit ibm.com/mobilefirst
Work with an IBM sales rep to schedule a mobile agenda workshop
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Thank You!
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