São Paulo - The Brazilian Coast

Stay another daySão Paulo

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SightS, ShoPPing, culture, nightlife, outdoor recreation, activitieS for children

Where to stay, eat and have fun, experiencing the best the city has to offer

s ão Paulo has things to see and do that you won’t find anywhere else in the world. so if you come to the city on business, make

a point of staying for at least one more day. Plan out your extra time with one of our thematic itin-eraries: cultural, outdoor, hip, sophisticated, fam-ily-friendly, and cheap (but great.) or, you can also choose the neighborhood tours to find the top attractions in vila olímpia, Ibirapuera, Aveni-da Paulista, Centro, vila Madalena...

CITYOFSAOPAULO.COM

SÃO PAULO, A CITY LIKE NO OTHER.

SÃO PAULO IS INCREDIBLE: THE CALORIES YOU PUT ON IN ITS 12,500 RESTAURANTS, YOU SHED BY SHOPPING AT THE CITY’S 240,000 STORES AND SHOPS.

CALL YOUR TRAVEL AGENT.

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São Paulo Guide Stay another day 3 cidadedesaopaulo.com

at your serviceSão Paulo attracts eleven million visitors a year, more than

60% of whom come here on business. It’s easy to understand why the city attracts so many people. It is the economic hub of Latin America, has the 10th highest GDP in the world (ac-cording to Pricewaterhouse Coopers), and hosts the 12th most international events (according to the ICCA). The biggest Brazilian and multinational companies make their headquar-ters here. And the city also hosts 90,000 events a year – one every six minutes – including 75% of the fairs, conferences and conventions in Brazil.

But best of all, São Paulo is not just a business center. Its higher calling is culture. Taking after places like New York and London, the city is a major entertainment center, provid-ing added incentive for businessmen and women to come here from around the world.

São Paulo has all the facilities you’ll find in European capitals: the best restaurants, hotels, cinemas, theaters, mu-seums and shopping centers. But beyond that, the city has a truly Brazilian style – gathering all elements of this country’s rich culture in one place. So when you come to close a deal, hold a meeting or attend an event, stay at least one extra day and enjoy its universe of attractions. São Paulo is at your service: make the most of it.

São Paulo

Gilberto Kassab Mayor of São Paulo

Caio Luiz de CarvalhoPresident, SPTuris

CITYOFSAOPAULO.COM

SÃO PAULO, A CITY LIKE NO OTHER.

SÃO PAULO IS INCREDIBLE: THE CALORIES YOU PUT ON IN ITS 12,500 RESTAURANTS, YOU SHED BY SHOPPING AT THE CITY’S 240,000 STORES AND SHOPS.

CALL YOUR TRAVEL AGENT.

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ChaptersTable of ConTenTs

cidadedesaopaulo.com4 São Paulo Guide Stay another day

Welcome05 How to Use tHis GUide

06 UnderstandinG são PaUlo

Tailor-Made Itineraries14 CUltUre

18 downtown

22 oUtdoors

26 Fine arts

30 trendy

34 inexPensive

38 soPHistiCated

42 witH tHe Family

46 a PerFeCt satUrday

50 a PerFeCt sUnday

Essential Neighborhoods56 maPPinG oUt tHe FUn

58 avenida PaUlista, Jardins,

Consolação and HiGienóPolis

62 Centro, liberdade, lUz

and bela vista

66 ibiraPUera, moema, vila nova

ConCeição and vila mariana

70 vila madalena, PinHeiros

and bUtantan

74 vila olímPia, itaim bibi,

brooklin and morUmbi

78 more siGHts

Plan Your Stay82 Calendar

Mercado Municipal

Pizza at Braz

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Create your own agenda for an extra day in São Paulo by choosing from our two formulas: Tailor-Made Itineraries or Essential Neighborhoods

Plan your trip

MapsThe Mapping out the Fun section shows the regions covered by the Es-sential Neighborhoods chapter, all in the expanded city center. Each area has its own map that shows the main thoroughfares and attractions.

ServicesAll establishments mentioned ap-pear here with their address and phone number (the area code for São Paulo is 11). Websites are only included when particularly useful. Calling in advance to verify opening and closing times, prices and events is strongly recommended. In ge- neral, businesses are open from Monday to Saturday, 9 a.m. to 6 p.m.; stores in malls are usually open every day, from 10 a.m. to 10 p.m.

Thematic Day TripsThese include ten suggested itineraries – each a separate theme or area of inte- rest – that cover one full day each, from breakfast to the following dawn. They include restaurant suggestions that fol-low recommendations and reviews done by the top Brazilian guidebook Guia Qua-tro Rodas.

Choose a RegionIn this section you choose the places you want to visit and head there at any hour of the day. The attractions are divided up by neighborhood, focusing especially on areas that have a heavy concentration of hotels and tourist attractions. The areas are divided into sections: Sights, Lodging, Food, Shopping and Nightlife.

using this guide

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São Paulo

Vale do Anhangabaú: in the heart of the city

Understanding

Everything you need to know to enjoy the city's attractions

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São PauloUnderstanding

Everything you need to know to enjoy the city's attractions

A privileged metropolisSão Paulo is everything they say it is, and more. It’s one of those cities that is so multi-faceted and can be defined in so many ways that describing it definitively becomes almost impossible. Imagine a place where you can find – co-existing in perfect har-mony – internationally renowned restaurants alongside delicious street food like mortadella sandwiches and the fried turnovers called pastéis de feira. Where it is possible to have a great time touring by helicopter or riding the subway. A city whose most popular attractions include a museum dedicated to soccer and another focused solely on the Portuguese langauge. That’s São Paulo, also known for the quality of its medical services. Every year, the city – one of the world’s centers of excellence in health care – receives thousands of visitors seeking medical treatment. The city is responsible for 12,5% of the national GDP and is Brazil’s most important financial center. A world-class business center, it hosts an event every six minutes in spaces with excellent facilities – like the Anhembi complex.

On its way to achieving such exalted status, the city faced many highs and lows through its 456 years of history. Soon after it was founded by Jesuits on January 25, 1554, it nearly vanished for lack of residents. But that all changed with the growth of the coffee in-dustry the Brazilian Southeast. To transport the beans, railways were constructed, as was the Estação da Luz, the station from which the sacks were sent to the port of Santos. Meanwhile, immigrants arriv-ing on boats made the reverse trip to serve as a labor force in the production chain. Many ended up settling in the city, contributing to its industrialization and forming a population of a thousand and one faces and accents. It is joked that the 11 million people who live in São Paulo share a last name: “Work”. But they have another one as well: “Privilege”. Those who call the city their home have the privilege of living in the capital of culture, with 110 museums, 39 cultural centers, 260 movie theaters and 152 stages for theatrical and other shows at their disposal. And that’s without getting into the 12 500 bars, restaurants and nightclubs of the highest quality. It’s a privilege that São Paulo residents are happy to share with tourists who visit the city, be it for business or pleasure. Statistics from São Paulo Turismo, the official tourism office for Sao Paulo City (cidadedesaopaulo.com)

São Paulo Guide Stay another day 7

Nine official city toursTo make your visit easier, check out the tours suggested by the municipal government. Find the agencies offering packages re-lated to these tours at spturis.com and cidadedesaopaulo.com.Green São Paulo. a trip through the city’s major parks, includ-ing Ibirapuera, Morumbi, aclimação, Carmo and Cantareira.GlaMorouS São Paulo. Visit the city’s most fashionable stores in shopping centers like Shopping Cidade Jardim and com-merical areas like rua oscar Freire.roManTIC São Paulo. an itinerary of hotels and restaurants perfect for those traveling as a couple.arTISTIC São Paulo. Get to know Brazil’s richest art collections in museums like the Masp and the Pinacoteca.FaCeS oF São Paulo. São Paulo is made up of more than 70 nationalities. The Memorial do Imigrante tells the story of the peoples that built the city.relIGIonS oF São Paulo. Temples of all faiths co-exist in harmony in the city.São Paulo WaY oF lIFe. To be “Paulistano” is to walk through Ibirapuera park, stop by the mall, take in a film on Saturday and eat pizza on Sunday.HealTHY São Paulo. Take advantage of the city's pas, alterna-tive medicine centers and exercise options. FaMIlY São Paulo. The city welcomes families to theme parks, cultural centers and zoos.

Find the TIC's Since 1983, São Paulo’s Tourist Information offices (TIC's) have served as an important resource for visitors from around the world. The offices are staffed by qualified personnel with a deep knowledge of the city’s tourist attrac-tions. Here is a list of the TIos to be found throughout the city*.

TIC PaulISTa av. Paulista, inside Parque Mário Covas.TIC TIeTÊ Terminal rodoviário Tietê, arrival area.TIC PalÁCIo Palácio das Convenções do anhembi.TIC aeroPorTo Terminals 1 and 2, arrivals area at Guarulhos airport.

* For more informa-tion about the TIOs, go to www.cidade desaopaulo.com

Parque Ibirapuera: São Paulo’s main park

UNDERSTANDING São pAUlo

Cultural ScheduleTo get up-to-date information on arts and entertainment events in the city, pick up one of the city’s main newspapers on Fridays, when they publish weekly guides. Arriving at newsstands on Sa- turday, Veja magazine also lists events in its Veja São Paulo sup-plement. Some other sites that might help: vejinha.com.br; guiasp.com.br; guiadafolha.com.br; guiadasemana.com.br; spcvb.com.br. Tickets for shows and events can be purchased at sites including ingresso.com; ingressofacil.com.br; ingressorapido.com.br; ticketmaster.com.br; cinemark.com.br.

How to get thereAirPorTS. São Paulo has two airports: Congonhas and Guarulhos. Special air-conditioned buses run between the two and also from the airports to various points around the city, including the bus terminals. information about the service is available at airportbusservice.com.br. There is also a public bus line that goes from the Tatuapé metro station to Guarulhos airport. Most Brazilian airlines sell tickets online, but pur-chases require the Brazilian identification number known as the CPF. Foreigners will have to make purchases at airline ticket counters and offices.AEroPorTo DE CoNGoNHAS Av. Washington Luís, unnumbered, tel. 5090-9000.AEroPorTo iNTErNACioNAL DE SÃo PAULo (GUArULHoS) rod. Hélio Smidt, unnumbered, tel. 2245-2945.

BUS STATioNS. São Paulo has three: Tietê, Barra Funda e Jabaquara. All are operated by Socicam, tel. 3866-1110 (socicam.com.br).TErMiNAL roDoViÁrio GoVErNADor CArVALHo PiNTo (TiETÊ). Located at the Tietê metro station, buses departing from here serve 1 033 cities in Brazil, as well as Uruguay, Paraguay, Argentina and Chile. Av. Cruzeiro do Sul, 1800.TErMiNAL roDoViÁrio BArrA FUNDA. Connects the metro, suburban and long distance trains, city and interstate buses. Serves 446 cities r. Mário de Andrade, 664.TErMiNAL roDoViÁrio JABAQUArA. At the Jabaquara metro station, serves buses heading to ten cities on São Paulo’s south-ern coast. r. Jequitibás, unnumbered.

Useful telephone numbers

ArEA CoDE 11ATENDE (FrEE TrANSPorTA-TioN For DiSABLED PASSENGErS) 0800-0155234FirE 193PoLiCE 190DEATUr (ToUriST PoLiCE) 3257-4475DirECTorY ASSiSTANCE 102AMBULANCE 192SÃo PAULo CoNVENTioN & ViSiTorS BUrEAU 3736-0600SÃo PAULo TUriSMo 2226-0400 iNTErNATioNAL CALLSEMBrATEL: 00 + 21 + coun-try code + area code + numberTELEFôNiCA: 00 + 15 + country code + area code + number

NORDESTENOROESTE

CENTRO

OESTEButantã

Morumbi

ItaimBibi

Pinheiros Jardins

Brooklin

IbirapueraVila Olímpia

Vila NovaConceição

Liberdade

ConsolaçãoHigienópolis

CentroLuzVila

Madalena

Bela Vista

SUDESTE LESTE 1

LESTE 2

CENTROSUL

Map of São Paulo’s metro and train lines

Eyes on the mapHow to get aroundBy car and taxi With 6.6 million vehicles on the road, it’s not easy to get around São Paulo. if you rent a car, pay attention to the “rodízio” – or rotation – that applies in the expanded city center. One alternative is to take a taxi. there are three kinds: comum (common), especial (special) and rádio-taxis. the latter two are usually more expensive, but you can request them by phone.By BuS 1,335 bus lines serve the city. use the “Bilhete Único”, sold at SPtrans booths (in subway stations), a card that saves you mon-ey. information is available at sptrans.com.br or by phone at 156.By train and metrO. São Paulo has four metro lines. the blue, green, red and lilac lines run every day from 4:40 a.m. until midnight, and until 1 a.m. on Saturdays – except for the lilac line, which runs only until midnight. information at metro.sp.gov.br.

Taxi directoryGuarucOOP (at Guarulhos air-port): 2440-7070rádiO táxi Ver-melhO e Bran-cO: 3146-4000táxi cOmum aerOPOrtO de cOnGOnhaS: 5533-6631táxi cOmum rO-dOViária tietê: 2221-3779

Tourism by metro turismetrô organizes guided trips to tourist attractions in São Paulo. the trips depart every Saturday and Sunday at 9 a.m. and 2 p.m. arrive at the Sé station beforehand, or reserve in advance by calling 2958-3714. information: spturis.com/turismetro.

EMTU EMTU

Jandir

Sônia Maria

Diadem

V. Sô

Morumbi

Alto da

istaAdo

Vila C

Capão Redondo

Vila das Belezas

Giovanni Gronchi

Santo Amaro

Campo Limpo

Públi

ração

J. Silv

J. Belv

Antôn

io Joã

Sta. T

erezin

icuiba

Gen. M

igul C

Quitaú

Com. S

Osasco

Altino

Doming

Vista 13

Mal. Deo

Sta. C

ecília

Amador

Ambuitá

a Rita

Esprai

Ibirap

Oscar F

São Mateus

CapuavaPref. Celso Daniel-Santo AndréSanto AndréSta. Cruz

V.Mariana

Brooklin-Campo Belo Pça. da Árvore

SaúdeS. JudasConceição

Grajaú

Primavera-InterlagosAutódromo

JurubatubaSocorro

GranjaJulieta

MorumbiBerrini

V. OlímpiaCid. Jardim

Hebraica-Rebouças

CeasaVilla-Lobos-Jaguaré

Pinheiros

Cid. Universitária

Jabaquara

S. Bernardo

Ferrazópolis

Pref. SaladinoUtinga

S. CaetanoTamanduateí

V. PrudenteOratório

ÁguaBrancaV. Ema

A.Franco

SacomãAlto doIpiranga

Santos-Imigrantes

ChácaraKlabin

Ana Rosa

Paraíso

Clínicas PaulistaConsolação

Sumaré

PiqueriImp.Leopoldina

PiritubaV. ClariceJaraguá

V. AuroraPerus

CaieirasFranco da RochaBaltazar Fidélis

Francisco MoratoBotujuru

Campo Limpo PaulistaVárzea Paulista

Jundiaí

Vergueiro

V.Madalena

PacaembuAngélica

Higien.-Mackenzie S. Joaquim

JúlioPrestes S.

Ipiranga

Liberdade

Bresser-Mooca

Pedro II

BrásBelém

Term.Antônio

de Souza

Term.EmílioRibas

Term.V. Galvão

Term.Multimodal

Term.CECAP

Tatuapé

CarrãoPenhaAricanduva

Guilherme Giorgi

V. Formosa

Vila Matilde

Guilhermina-Esperança

Patriarca

Artur Alvim

Corinthians-Itaquera

Guaianazes

Com. E

S. Migu

ulista

Água B

J. Hele

. Mara

l Feio

Aracaré

D. Bosco

J. Bonifácio Antonio Gianetti Neto

Ferraz de Vasconcelos

PoáSuzano

Jundiapeba

Brás Cubas

Mogi das Cruzes

Estudantes

Tiradentes

C. C.RuthCardoso

J. PrimaveraJ. Paulo I

Freguesiado Ó

Brasilândia

MorroGrande

Hosp. V.Penteado

Sta.Marina

USP LesteEng. Goulart

TicoatiraPenha de França

Portuguesa-Tietê

Armênia

CarandiruSantana

J. S. PauloZezinho Magalhães

Aeroporto Intern.André Franco MontoroGuarulhos

Aerop. Intern.de Congonhas

S. Paulo

Parada InglesaTucuruvi

Brás Penha

Term.Taboão

MauáGuapituba

Ribeirão PiresRio Grande da Serra

UNDERSTANDING São pAUlo

NORTHEAST

NORTHWEST

DOWNTOWN

WESTButantã

Morumbi

ItaimBibi

Pinheiros Jardins

Brooklin

IbirapueraVila Olímpia

Vila NovaConceição

Liberdade

ConsolaçãoHigienópolis

CentroLuzVila

Madalena

Bela Vista

SOUTH EAST EAST 1

EAST 2

SOUTHCENTRE

Eyes on the mapFind your bearings and save time by locating the city’s main attractions

São Paulo covers 1.5 million square kilometers and is divided into nine regions. Most of the attractions and tourist highlights are in Centro or the following zones: Centro-Sul (South Central), Oeste (West) and Sul (South). In this guide you’ll find suggestions for lodging, nightclubs, bars and shopping in the following neighborhoods:

1 AvenIdA PAulIStA, JArdInS, COnSOlAçãO And HIgIenóPOlIS the financial and cultural center of the city.2 CentrO, lIberdAde, luz And belA vIStA the

streets of these neighborhoods tell the history of São Paulo, from architecture to immigration.3 IbIrAPuerA, MOeMA And vIlA nOvA COnCeIçãO

Where you’ll find the city’s biggest park, as well as various museums.4 vIlA MAdAlenA, PInHeIrOS And butAntã bars

and cool shops are what you’ll find in this hip area.5 vIlA OlíMPIA, ItAIM bIbI, brOOklIn And MOruMbI

the main region for luxury hotels and sophisticated nightlife.

EMTU EMTU

Jandir

Sônia Maria

Diadem

V. Sô

Morumbi

Alto da

istaAdo

Vila C

Capão Redondo

Vila das Belezas

Giovanni Gronchi

Santo Amaro

Campo Limpo

Públi

ração

J. Silv

J. Belv

Antôn

io Joã

Sta. T

erezin

icuiba

Gen. M

igul C

Quitaú

Com. S

Osasco

Altino

Doming

Vista 13

Mal. Deo

Sta. C

ecília

Amador

Ambuitá

a Rita

Esprai

Ibirap

Oscar F

São Mateus

CapuavaPref. Celso Daniel-Santo AndréSanto AndréSta. Cruz

V.Mariana

Brooklin-Campo Belo Pça. da Árvore

SaúdeS. JudasConceição

Grajaú

Primavera-InterlagosAutódromo

JurubatubaSocorro

GranjaJulieta

MorumbiBerrini

V. OlímpiaCid. Jardim

Hebraica-Rebouças

CeasaVilla-Lobos-Jaguaré

Pinheiros

Cid. Universitária

Jabaquara

S. Bernardo

Ferrazópolis

Pref. SaladinoUtinga

S. CaetanoTamanduateí

V. PrudenteOratório

ÁguaBrancaV. Ema

A.Franco

SacomãAlto doIpiranga

Santos-Imigrantes

ChácaraKlabin

Ana Rosa

Paraíso

Clínicas PaulistaConsolação

Sumaré

PiqueriImp.Leopoldina

PiritubaV. ClariceJaraguá

V. AuroraPerus

CaieirasFranco da RochaBaltazar Fidélis

Francisco MoratoBotujuru

Campo Limpo PaulistaVárzea Paulista

Jundiaí

Vergueiro

V.Madalena

PacaembuAngélica

Higien.-Mackenzie S. Joaquim

JúlioPrestes S.

Ipiranga

Liberdade

Bresser-Mooca

Pedro II

BrásBelém

Term.Antônio

de Souza

Term.EmílioRibas

Term.V. Galvão

Term.Multimodal

Term.CECAP

Tatuapé

CarrãoPenhaAricanduva

Guilherme Giorgi

V. Formosa

Vila Matilde

Guilhermina-Esperança

Patriarca

Artur Alvim

Corinthians-Itaquera

Guaianazes

Com. E

S. Migu

ulista

Água B

J. Hele

. Mara

l Feio

Aracaré

D. Bosco

J. Bonifácio Antonio Gianetti Neto

Ferraz de Vasconcelos

PoáSuzano

Jundiapeba

Brás Cubas

Mogi das Cruzes

Estudantes

Tiradentes

C. C.RuthCardoso

J. PrimaveraJ. Paulo I

Freguesiado Ó

Brasilândia

MorroGrande

Hosp. V.Penteado

Sta.Marina

USP LesteEng. Goulart

TicoatiraPenha de França

Portuguesa-Tietê

Armênia

CarandiruSantana

J. S. PauloZezinho Magalhães

Aeroporto Intern.André Franco MontoroGuarulhos

Aerop. Intern.de Congonhas

S. Paulo

Parada InglesaTucuruvi

Brás Penha

Term.Taboão

MauáGuapituba

Ribeirão PiresRio Grande da Serra

Tailor-made

Monumentoàs Bandeiras, one of the attractions of Parque Ibirapuera

5.DIAS_INGLES_FABIOFinal.indd 12 12/14/09 1:59:30 PM

daysTailor-made

São Paulo has sights and activities that you won’t find anywhere else in the world. So if you come to the city on business, for a trade fair, conference or convention, why not stretch out your trip by tacking on at least one more day? You’ll see that, in just 24 hours, you can put together an unforgettable experience in Brazil’s biggest city. It might be a day dedicated to culture or to the fine arts, with stops at museums, theaters and shows. Or maybe a trip through the city center, with its historic churches and bargain-basement shopping. Nature-lovers can experience São Paulo’s parks and make time for a meal amongst the trees. The hip crowd will want to check out the city’s latest in fashion and gastronomy. And there are even great itineraries for those who come with kids, or who want to find a way to spend a perfect Saturday or Sunday in the city. Over the following pages, you’ll discover which day best fits you.

Beauty and the Beast: a hit in Sao Paulo

cultureA day of

A trip through the cinemas, theaters and museums of São Paulo reveals the best of the Brazilian arts scene

Visiting São Paulo is like diving into a sea of culture. Following the examples of London and New York, São Paulo combines the best of the modern world in its arts and entertainment offerings. Museums exhibit everything from works by masters like Van Gogh to installations by cutting edge contemporary artists. On the city’s stages, you’ll find shows by Brazilian and international artists of all styles. Two hundred and sixty cinemas show everything from Hollywood blockbusters to obscure Iranian films. And that’s not including the dozens of festivals and screenings that stir the city throughout the year.

cultureA trip through the cinemas, theaters and museums of São Paulo reveals the best of the Brazilian arts scene

MorningBefore starting your day of culture, have breakfast at Benjamin Abrahão Mundo dos Pães (R. Maranhão, 220, tel. 3258-1855). It’ll be tough to choose between the endless variety of baked goods, both sweet and savory, made daily in this Higienópolis bakery. From there, head to the Museu de Arte Bra-sileira (R. Alagoas, 903, tel. 3662-7200). Located within the Fundação Armando Álvares Penteado, or Faap for short, the museum holds 2,500 works of Brazilian and foreign artists, including Tarsila do Amaral and Brecheret. On Tuesdays and Fridays, there’s a street fair near the Pacaembu stadium, which is close to Faap. Don’t miss the pastel (fried turn-over) from the stand owned by Maria, elected best of the city in a contest put on by City Hall in 2009. From there, just get to the Museu do Futebol, located inside the stadium (Pça. Charles Miller, unnumbered, tel. 3663-3848). The mu-seum uses audiovisual and interactive exhibits to recount the history of Bra-

zilian soccer. A good example: screens that face each other, showing the songs and choreographed moves of fans and thus reproducing the passion-filled bat-tles that happen when rivals take each other on. Afterwards, head to Jardins for an unforgettable lunch at D.O.M.

Benjamin Abrahão Mundo dos Pães: an endless variety of baked goods, both sweet and savory

(R. Barão de Capanema, 549, tel. 3088-0761). The creations of ballyhooed chef Alex Atala, who uses Brazilian ingredi-ents with contemporary cooking tech-niques, has landed D.O.M. the honor of being the only Brazilian eatery among the 50 best restaurants of the world, according to Restaurant Magazine.

AfternoonYou can’t leave Avenida Paulista out of a day of art. Its 2.8 pedestrian-friendly kilometers have countless cultural op-

tions. To start with, make a stop at the Conjunto Nacional (Av. Paulista, 2 073), the building where you’ll find the gallery space called Caixa Cultural (tel. 3321-4400), and the gigantic Livraria Cultura (tel. 3170-4033), a bookstore carrying almost three million titles. Just a few blocks away is the Museu de Arte de São Paulo – Masp (Av. Paulista, 1578, tel. 3251-5644), the building-on-stilts de-signed by Lina Bo Bardi. Its absent first story is the biggest free span in Latin America. It holds works by Vincent van

Museu do Futebol: audiovisual exhibits that recount the history of Brazilian soccer

of CuLture

Gogh, Cândido Portinari and Pierre-Au-guste Renoir, among others: set aside at least two hours for your visit. If there’s still time, check out the good exhibitions put together by Itaú Cultural (Av. Pau-lista, 149, tel. 2168-1777) or admire the architecture of the Casa das Rosas (Av. Paulista, 37, tel. 3258-6986), housed in one of the few mansions still remaining from the era of the coffee barons.

EveningAnyone who appreciates the dramatic arts and understands a bit of Portuguese can find a good play at either the Ruth Escobar theater (R. dos Ingleses, 209, tel. 3289-2358) or the Abril theater (Av. Brigadeiro Luís Antônio, 411, tel. 2846-6060). If you prefer, look up what’s on tap at the Reserva Cultural cinema (Av. Paulista, 900, tel. 3287-3529). A good choice for dinner is Japanese food, one of São Paulo’s passions. One of the best spots is Jun Sakamoto (R. Lisboa,

55, tel. 3088-6019), where the chef of the same name prepares original sushis and sashimis. Before you go back to the hotel, check what’s going on at Studio SP (R. Augusta, 591, tel. 3129-7040). The nightclub virtually always has shows by excellent Brazilian or foreign artists, not to mention good DJs.

Livraria Cultura:a large bookstore filled with CDs, DVDs, books and magazines

D.O.M. restaurant: delicious creationsof ballyhooed chef Alex Atala

aMercado Municipal: stained-glass windows and famous dishes

downtownA day

Learn about the metropolis’s past by walkingthrough the streets and avenues of Centro

Millions of people pass through downtown São Paulo every day. The region has recently gone through a intense revitalization process, which includes projects like Turismo no Centro, encouraging and facilitating trips for tourists looking for history, culture, and shopping deals. Lost on a sidestreet or not sure how to get to a historic church? Look for one of the Zeladores do Centro (“Downtown Caretakers”), uniformed agents trained to assist locals and tourists. It’s possible to see much of the region on foot – but it’s also worth using the Bilhete Único, a ticket that allows access to both the subway and the bus system.

downtownMorningYou can’t leave São Paulo without visi-ting at least one of its delicious bakeries. Santa Tereza (Pça. João Mendes, 150, tel. 3101-5667), around since 1872, is the oldest in the city and is right near the Sé metro station. If you want to start the day like a typical local ask for toast-ed bread with butter (“pão na chapa”) and a small cup of coffee – or a “pin-gado”, the term for coffee with a little milk. You’ll be ready to visit the city’s ground zero, located across from the Catedral Metropolitana da Sé (Pça. da Sé, unnumbered, tel. 3107-6832). Inside the church, you’ll admire the Byzantine-style mosaics. The guided tour allows access to the crypt housing the mortal remains of historic figures like the Jesuit priest Bartolomeu de Gusmão and the indigenous chieftain Tibiriçá. By crossing the Praça da Sé (Cathedral Square) you’ll reach the Pateo do Co-legio (Pça. Pátio do Colégio, 2, tel. 3105-6899), the spot where the Jesuits offi-cially founded São Paulo in 1554. That’s

Igreja da Boa Morte: the historic building is open 24 hours

also where you’ll find the Museu Padre Anchieta, a museum that houses a scale model depicting the earliest days of the city. Right nearby is the Igreja da Boa Morte or “Church of Good Death” (R. do Carmo, 202, tel. 3101-6889), the place

where slaves received a blessing before being hanged – thus explaining the name. If you don’t have time to visit the church in the morning, don’t fret: it’s open 24 hours.

AfternoonBefore setting out to spend the afternoon on the city’s shopping streets, stop for lunch at Acrópoles (R. da Graça, 364, tel. 3223-4386). The Greek restaurant serves delicacies like roast mutton and mous-saka (made of potatoes, beef and egg-plant) at reasonable prices. You’ll welcome the savings, since you’ll find it impossible to head through the Bom Re-tiro neighborhood without buying any-thing. Rua José Paulino is famous for its agglomeration of clothing and accessory stores with tempting prices. A fifteen minute walk will take you to Rua Santa Ifigênia, full of electronics stores. If you like music, take a detour to the Praça da

downtown

Rua Santa Ifigênia: a street full of electronics, games, video and photo equipment

República to visit the Galeria do Rock. (Rua 24 de Maio, 62). Another option is to head in the opposite direction, cross-ing the Viaduto Santa Ifigênia and swinging through the Basílica de Nossa Senhora da Assunção (Lgo. de São Ben-to, unnumbered, tel. 3328-8799). From there, head down the hill toward Rua 25 de Março, the city’s traditional shopping grounds, where you’ll find an infinite choice of stores selling everything from jewelry to party goods. The Mercado Municipal (R. da Cantareira, 306) is right nearby. Admire the stained-glass win-dows, which recount the history of the coffee industry, and try some of the dishes the market is known for, like the pastel de bacalhau (fried codfish turno-ver) from the Hocca Bar, or the morta-della sandwich from the Bar do Mané.

EveningAfter so much pavement-pounding, stop off for happy hour at Salve Jorge (Pça. Antônio Prado, 33, loja 17, tel. 3107-0123), where great bar snacks go nicely with the well-pulled draft beer. To close out the night, check what’s on stage at the Teatro Municipal (Pça. Ramos de Azevedo, unnumbered, tel. 3397-0300): there are many free con-certs during the week. An alternative is to head for Bar Brahma (Av. São João, 677, tel. 3333-0855), home to the MPB (Brazilian Popular Music) stars new and old and located on the most famous intersection in the city, the corner of Ipiranga e São João – eternalized in verses of Caetano Veloso’s famous ode to the city, “Sampa”.

Salve Jorge: a place where great bar snacks

go nicely with the well-pulled draft beer

Parque da Cantareira: one of the largest tropical forests in any metropolitan area

outdoorsA day

São Paulo’s reputation as a concrete jungle? Undeserved. With parks like Ibirapuera and Cantareira, there’s no lack of green space in the city

If you’ve never been to São Paulo, you might think that once you get here you’ll encounter nothing but concrete in every direction. It’s true that there’s no lack of big buildings, but to say that there is a shortage of green is an exaggeration. There are more than sixty parks scattered throughout the city, including enormous natural reserves and preservation areas. To give you some idea, green space accounts for 21% of the 1.5 million square kilometers in the metropolis. Fur-thermore, there are numerous bars and restaurants with outdoor areas where you can have a snack or a meal close to Mother Nature.

outdoors

MorningWear light, comfortable clothing, a cap, and comfortable footwear for this out-door day full of walking. Your first stop is at Pé no Parque (R. Inhambu, 240, tel. 5051-3376), which serves a healthy, natural breakfast on weekends and holidays. The restaurant is just 400 me-ters from Gate 3 of Parque Ibirapuera (Av. Pedro Álvares Cabral, unnumbered),

MAM, at the Parque Ibirapuera: works of art surrounded by a garden of sculptures

one of the local Paulistanos’ most be-loved recreational areas. Begin exploring this 1.6 million square meter colossus at Viveiro Manequinho Lopes, a nursery where seedlings of trees and plants that will some day beautify the city streets are sprouted. After walking along the running and biking trails or having a picnic by the lake, head toward some of the other attractions the park has to

ação

offer. The obligatory stops include the Museu de Arte Moderna – MAM and the Museu Afro Brasil. Also check if you’re visiting during exhibition season at the Oca or the Bienal – which in January and July is home to the runways of São Paulo Fashion Week, the coun-try’s top fashion event.

AfternoonFor lunch in an outdoor setting, head to the Zona Norte – the city’s North Zone – and the restaurant As Véia (Estrada de Santa Inês, 3 000, tel. 4485-4195), tucked into the hills at Serra da Cantareira. Set up in the depths of a former demolition depot, it serves a wide-ranging buffet of salads and hot dishes. Want to walk through the woods? The nearby Parque da Cantareira (R. do Horto, 1 799, tel. 2203-0115) is home to a large tropical

forest. In addition to trails and other at-tractions, there’s the Mirante da Pedra Grande (or “Big Rock Lookout”), which offers a beautiful view of the city. There’s also the Horto Florestal (R. do Horto, 931, tel. 2231-8555), measuring 174 alqueires (421 hectares) criss-crossed by trails where you might spot a toucan. You can enjoy the late afternoon there, or go to the Pico do Jaraguá, at 1,135 meters the highest point within the city limits. Access is at kilometer 18 on the Rodovia Anhanguera highway. Or go to the Praça do Pôr do Sol (“Sunset Square”), where many families meet to take in the beau-tiful view of Vila Madalena in the city’s Zona Oeste, or western zone.

EveningStick around Vila Madalena, one of the city’s most bohemian neighborhoods,

OutdOOrS

As Véia: tucked in the hills at Serra da Cantareira, it serves salads and hot dishes

Museu Afro Brasil: recalling the memories of Brazil’s black population

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for a stop at Pé de Manga (R. Arapi-raca, 152, tel. 3032-6068). The restau-rant has a beautiful outdoor patio where you can enjoy meals and sand-wiches, or just a caipirinha. Another idea is to head to Capim Santo (Al. Min. Rocha Azevedo, 471, tel. 3068-8486) in Jardins, where you’ll be served traditional Brazilian dishes in a pleasant outdoor space. The Jockey Club (Av. Lineu de Paula Machado, 599, Gate 6, tel. 2161-8300) also has good out-door restaurants, like Mercearia São Roque, Cânter, or Charlô. And, if it’s Monday, you can have fun taking in the horse races while you eat.

As Véia: tucked in the hills at Serra da Cantareira, it serves salads and hot dishes

Pé de Manga: the restaurant has a

beautiful outdoor patio

rasMemorial da América Latina:

the complex houses works from Brazilian and Latin American artists

f ine artsA day of

Elegant architecture, museums full of new twists, and wonderful exhibitions will delight art lovers

São Paulo does not lack for architectural beauty. From the mansions of Higienópolis to the Ponte Estaiada Octávio Frias de Oliveira in Brooklin, not to mention the restored buildings of the Luz area, the city is full of interesting structures. Birthplace of early 20th century modernism and hotbed for artists, São Paulo is a city in constant movement, especially when the subject is art. Every year brings new museums and galleries, while new buildings mix with traditional architecture. Even train stations like Luz are home to innovations, like the brand new Museu da Língua Portuguesa, the Portuguese Language Museum.

fine artsMorningTo start the day, choose one of special breakfast combos at the Café Pelé Are-na (R. 15 de Novembro, 194, tel. 3101- 9096), like the sandwich on a roll with fruit, coffee and juice. While you’re eat-ing, admire the photos of the King that adorn the walls, and understand why soc-cer and art have everything to do with each other. From there, head to the Es-tação da Luz train station, taking in the beautiful buildings of Centro. Be sure to cast a glance up to see the construction details missed by too many passers-by . The same building that houses the Es-tação da Luz is also home to the Museu da Língua Portuguesa (Portuguese Lan-guage Museum, Pça. da Luz, unnumbered, tel. 3326-0775), one of the most popular attractions in the city. You can spend hours learning about the history of the language or playing in the Beco das Pa-lavras, an interactive hall that allows visitors to create words and get to know their origins and meanings. Just across

Café Pelé: photos of Pelé, the king of soccer, adorn the walls

the street is the Pinacoteca do Estado art museum (Pça. da Luz, unnumbered, tel. 3324-1000). The building designed by the architect Ramos de Azevedo (who was also responsible for the Mercado Municipal and the Teatro Municipal) was transformed into a museum with a 5,000-work collection – including 12 sculptures by French artist Auguste

Rodin, installed in an atrium filled with natural light. Have lunch right there in the Café Pinacoteca, which offers a view of the city’s oldest park, the Parque da Luz. Choose among the dishes named after famous artists.

AfternoonNear the Pinacoteca is the Museu de Arte Sacra (Av. Tiradentes, 676, tel. 3326-1373), where you’ll find more than one thousand works on display – among them, the second-biggest col-lection of candelabrums in the world. On the way out, stop by the Vila dos

Pinacoteca: the museum has a nice restaurant with a view of the park

of fine ArtS

ingleses (R. Mauá), an area protected by its landmark status: the English-style houses that housed the laborers who built the train stations have been left intact. Another option is to take the metro at Estação Tiradentes and head to Barra Funda and the Memorial da América Latina (Av. Auro Soares de Moura An-drade, 644, tel. 3823-4600). Designed by Oscar Niemeyer, the complex houses one of São Paulo’s icons: the hand statue, from which flows a trickle of blood in the shape of Latin America. Check their calendar to see if there are concerts or exhibitions scheduled.

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EveningIf it’s a concert night at the Sala São Paulo (Pça. Júlio Prestes, unnumbered, 3223-3966), don’t miss out: it’s time to head back downtown. Housed in the Estação Júlio Prestes, the hall has become the most important temple of erudite music in the city for both its beauty and its impeccable acoustics. For those who want to dine in the company of artwork, the choice is clear: the Vecchio Torino restaurant (R. Tavares Cabral, 119, tel. 3816-0592). As you’re tasting the boneless par-tridge with truffle risotto, you’re also appreciating original works from Al-fredo Volpi and Lasar Segall, as well as a perfect replica of a Gustav Klint. If you still have the strength to take in one more dose of art, the Casa de Francisca (R. José Maria Lisboa, 190, tel. 3052-0547) puts on popular music shows on an intimate stage.

Teatro Municipal: a beautiful building located downtown

Ingleses (R. Mauá), an area protected by its landmark status: the English-style houses that housed the laborers who built the train stations have been left intact. Another option is to take the metro at Estação Tiradentes and head to Barra Funda and the Memorial da América Latina (Av. Auro Soares de Moura An-drade, 644, tel. 3823-4600). Designed by Oscar Niemeyer, the complex houses one of São Paulo’s icons: the hand statue, from which flows a trickle of blood in the shape of Latin America. Check their calendar to see if there are concerts or exhibitions scheduled.

Museu da Língua Portuguesa: one of the most visited attractions in town

Instituto Tomie Otake: an original building of interesting shapes

trendyA

In neighborhoods like Vila Madalena and Jardins, you’ll come into contact with the latest in fashion, entertainment and pop culture

Like the great cities it takes after, such as New York, London and Paris, São Paulo is synonymous with innovation, trendiness and style. Whether it’s in fashion, food or culture, this city sets the course for new movements and conventions in Brazil. Neighborhoo-ds like Vila Madalena, Jardins and the revitalized area around Rua Augusta are poles of innovation that attract Brazilian and foreign tourists. This next tour features stores, restaurants, bars and nightclubs that will make you feel like you’re at the center of the world and completely in tune with the latest trends.

trendy

MorningFor breakfast with a Parisian touch, go to the Pain de France bakery (R. Cônego Eugênio Leite, 1156, tel. 3812-2649), fa-med for its delicious chocolate éclairs and almond croissants. From there, head down to Vila Madalena and leisurely stroll through streets like Harmonia, As-picuelta, Fidalga and Wisard. You’ll come across dozens of fashionable stores, young artists’ ateliers, showrooms dis-playing the work of independent fashion designers, and much more. It’ll be tough to escape without a few shopping bags in hand. Afterwards, head for the Insti-tuto Tomie Ohtake (Av. Brig. Faria Lima, 201, tel. 2245-1900), a truly original building of interesting shapes and pink and black windows. In addition to che-cking out the excellent exhibitions that are on display, you can take advantage of the institute’s pleasant restaurant.

AfternoonIf you’d prefer a change of setting, another good choice for lunch is the

Ritz: a New York-style diner

Ritz (Al. Franca, 1088, 3062-5830), in Jardins. The diner attracts a hip crowd that stops by for a sandwich or one of the daily specials posted on a chalk-board on the wall. Also in Jardins is

the Galeria Ouro Fino (R. Augusta, 2690, tel. 3082-7860), an obligatory stop for anyone who wants to get up to speed on what’s new – and what’s alternative – in fashion and electronic music. The gallery has 110 stores – from good second-hand shops to cutting-edge names in Brazilian fashion. When you leave, don’t miss your chance to stop at Pão de Queijo (R. Ha-ddock Lobo, 1408, tel. 3088-3087), whe-re every 15 minutes, a fresh batch of piping-hot Brazilian cheesebread comes out of the oven. It's your chance to relax a little and enjoy a Brazilian delicacy. Before the afternoon ends, check what’s playing at the area’s main cinemas. Whe-ther it’s CineSesc (R. Augusta, 2075, tel. 3087-0500), HSBC Belas Artes (R. da Consolação, 2423, tel. 3258-4092) or Reserva Cultural (Av. Paulista, 900, tel. 3287-3529), it’s easy to find films out-side the mainstream, including prize-winning titles from international film festivals, most of them with subtitles.

EveningAfter the film gets out, a good choice for dinner is the much-hyped Spot (Al. Ministro Rocha Azevedo, 72, tel. 3284-6131), known for its famous clientele, its glass walls, its sophistica-ted dishes and its New York-style at-mosphere. Another alternative is Skye (Av. Brig. Luís Antônio, 4700, tel. 3055-

Pão de Queijo, on Rua Haddock Lobo: Brazilian cheesebread

Spot: the

restaurant is known

for its famous

dishes and glass walls

A tRendy

4702), the penthouse bar of the hot hotel Unique, which has a privileged view of Parque Ibirapuera. If what you have in mind is to finish off the evening dancing to the sound of the latest tren-ds in rock or pop, head to Barra Funda, and the new Alley Club (R. Barra Fun-

da, 1066, tel. 3666-0611) and CB (R. Brigadeiro Galvão, 871, tel. 3666-8971), which live up to the standards of the international club circuit. Nearby, in Água Branca, is another hot nightspot, the Neu Club (R. Dona Germaine Bur-chard, 421).

Skye Bar: good drinks and one of the

best views of Parque Ibirapuera

Centro Cultural Banco do Brasil:

great free exhibitions

inexpensiveAn

São Paulo also welcomes those who would rather not spend a lot. Free shows and bargain shopping can make tourists very happy

Anyone who thinks they need to spend a lot of money to have fun in São Paulo is mistaken. Cultural centers, workshops and theaters through-out the city often present exhibitions, plays and shows for free or for very reasonable prices. There’s no lack of bakeries and snack bars selling good, cheap food. And that’s before you get to Rua 25 de Março, famous for its great finds at modest prices. Furthermore, it’s not necessary to take taxis or rent a car: the metro gets you to many attractions in Cen-tro and along Avenida Paulista. Remember to pick up your “Bilhete Único” as well, so you can get around the city easily by bus.

inexpensive

MorningStart off your tour at the Pateo do Colé-gio (Pça. Pátio do Colégio, 2, tel. 3105-6899), the building where the Jesuits founded São Paulo. Today, it houses the charming Café do Pateo. With a European-style garden, colonial tables and chairs and a rammed earth wall (remniscient of the original build-

ing), the café serves homemade cakes and snacks at good prices. Afterwards, head to the Catedral da Sé (Pça. da Sé, unnumbered, tel. 3107-6832) and check out the Italian organ with over ten thou-sand pipes inside. A few meters away, there’s the Centro Cultural Banco do Brasil (R. Álvares Penteado, 112, tel. 3113-3651), which usually has great, free

Café do Pateo: homemade cakes, colonial tables and a European-style garden

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exhibitions. Beyond that, the interior of the building is a good photo opportunity. Another building connected to the city’s financial past is the Edifício Altino Arantes (R. João Brícola, 24, tel. 3249-7466). Better known as the Bane-spa building, it was the home to the de-funct bank and is one of the city’s post-card images. On weekdays, there’s no charge to climb to the top of the tower and admire a really beautiful view of São Paulo. Before leaving Centro, head through Rua 25 de março, a street full of bargain stores. It’s the ideal place to pick up some souvenirs for family and friends without feeling a financial pinch.

AfternoonWhen hunger pains hit, take the metro from Estação São Bento to Estação Paraí-so. Just a few blocks from there you’ll find the Middle Eastern restaurant Tenda do Nilo (R. Cel. Oscar Porto, 638, tel. 3885-0460). The vegetable esfiha made by sisters Olinda and Xmune is among the best in the city. Using your Bilhete Único, you can grab a bus and in just a few min-utes arrive at the Museu Lasar Segall (R. Berta, 111, tel. 5574-7322), where at one point the Lithuanian (and naturalized Brazilian) painter lived. It contains 3,000 works by the artist, who was one of those responsible for bringing modern art to

Rua 25 de Março: a street full of bargains where you can pick up some souvenirs

AN INEXPENSIVE

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Brazil. On the way out, admire some of the modernist houses landmarked by the government. If you want to get a quick snack, it’s just a ten minute walk to Rancho da Empada (R. Sena Madureira, 557, tel. 5579-5330) and choose among two dozen versions of the namesake sa-vory pastries.

EveningAfter the sun goes down, it becomes even easier to take advantage of the city’s cheapest cultural offerings. Both the Centro Cultural São Paulo (R. Ver-gueiro, 1000, tel. 3397-4002) and the Teatro do Sesi (Av. Paulista, 1313, tels. 3146-7405 e 3146-7406) have a varied lineup, with theater and concerts priced for the masses. Another recommendation is to check out what is going on at the various Sesc units (www.sescsp.org.br), which also put on shows and exhibitions that are free or reasonably priced. The most frequented are the ones at Pau-lista (Av. Paulista, 119, tel. 3179-3700),

Vila Mariana (R. Pelotas, 141, tel. 5080-3000) and Pompeia (R. Clélia, 93, tel. 3871-7700). To close out the night, choose among the varied, always reason-ably-priced Italian cantinas in the city. At the Innominato Osteria (R. Joinville, 56, tel. 5571-9839), the dishes always serve two. They have creative pasta dishes like mezzaluna di bufala with pa-prika and mushroom sauce.

Tenda do Nilo: the Middle Eastern restaurant has traditional and inexpensive dishes like fatte

Museu Lasar Segall: more than 3,000 works from the artist

Baretto: for an intimate nightcap accompanied by the sounds of jazz

sophisticated A

Today, São Paulo is the center of luxury consumption in Brazil, with shops from international designer labels and outposts of famed nightclubs

Being a city of luxury is yet another role played by versatile São Paulo. It’s an obligatory stop for high society visiting from other parts of Brazil to shop for international designer labels in the area around Nações Unidas and Brigadeiro Faria Lima Avenues, and also in Jardins. This sophisticated itinerary is ideal for anyone with a credit card with no preset limit. It includes a flight with panoramic city views, lots of shopping and meals in the most elegant restaurants of the city. All this, and then partying away the night in clubs consecrated in Ibiza and New York and packed every day of the week.

sophisticated Today, São Paulo is the center of luxury consumption in Brazil, with shops from international designer labels and outposts of famed nightclubs

MorningNo better way to start your day in style than breakfast at a five-star ho-tel. At Sol & Sombra, a restaurant at the Hilton Morumbi (Av. das Nações Unidas, 12901, tel. 2845-0000), you can choose among more than 400 items, including low-fat, high-energy, high-fiber and gourmet options. The hotel is close to one of the newest

temples of luxury consumption, Shop-ping Cidade Jardim (Av. Magalhães de Castro, 12000, tel. 3552-1000). Opened in 2008, the mall features designer labels like Hermès and Gior-gio Armani. On the other side of Mar-ginal Pinheiros is Daslu (Av. Roque Petroni Jr., 1089, tel. 4003-4132), with its 20,000 square meters of pure luxury and products from brands like

Daslu: 20,000 square meters of pure luxury and products from various

famous brands

Prada and Valentino. Another elegant mall is the Shopping Vila Olímpia (Rua Olimpíadas, 360, tel. 3047-6001), featuring brands like L’Occitane and H. Stern. Right nearby, the Itaim Bibi neighborhood is densely settled with some of most celebrated restaurants in the city. One example is La Mar (R. Tabapuã, 1410, tel. 3073-1213), under the command of the Peruvian chef Gastón Acurio, specializing in ceviche – pieces of raw fish mari-nated in lime.

AfternoonIf the sun is out, you can begin your afternoon with an air tour. At Aero-

porto de Congonhas (Av. Washington Luís, unnumbered, tel. 5090-9000), you can schedule a helicopter trip; at the Aeroclube de São Paulo (Av. Olavo Fontoura, 650, Campo de Marte, tel. 2221-9100), tours are in twin-engined planes. Alternatively, head directly from lunch to Shopping Igua-temi (Av. Brig. Faria Lima, 2232, tel. 3816-6116), the city’s oldest shopping mall – and one of the most visited. It’s also worth walking the sidewalks of Oscar Freire Street, where you’ll feel like you’re on Fifth Avenue with the dozens of coveted designer labels. The area also has some of the most elegant cafes in the city, among them Santo

Santo Grão: serving coffee from various

parts of the world

A SOPhIStICAted

Grão (R. Oscar Freire, 413, tel. 3082-9969), serving coffee from var-ious parts of the world prepared by the best baristas in town. Before heading out for the evening, there’s nothing like re-energizing in elegance. At Spa Elements, located in the hotel Tivoli Mofarrej (Al. Santos, tel. 3146-5900), relax mind and body with hydration treatments, massagens and aromatic bath oils.

EveningSome may prefer to spend their entire evening in just one spot. If that’s the case, head to the hotel Fasano (R. Vitório Fasano, 88, tel. 3896-4000). Start in the restaurant of the same name, which specializes in Italian cui-sine and was considered the best of the city by Guia Brasil 2010. For an

intimate nightcap accompanied by the sounds of jazz, just switch rooms and go to Baretto. If you’re itching to dance the night away, one of the most popular addresses is the Brazilian out-post of the New York club Pink Ele-phant (R. Gumercindo Saraiva, 289, tel. 2769-2003), always packed with the rich and famous. If you can’t get in there, head to Pacha (R. Mer-genthaler, 829, 2189-3700), which features some of the best electronic music DJs in the world.

Spa Elements: relax with hydration treatments and aromatic bath oils

Pink Elephant: the Brazilian outpost of the New York club

raZoológico de São Paulo: for children who love animals

the familyA day with

Anyone traveling with children will find fun and interactive activitiesfor them

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It’s worth bringing the kids when you come to São Paulo: they’ll dis-cover fun, educational and interactive activities throughout the city. Amusement parks full of radical rides, interactive museums capable of stimulating all the senses, direct contact with animals at the Zooló- gico or at the Instituto Butantan: it won’t be difficult to find things to do with the little ones. And the best part of it all is that the kids will have fun while they’re also getting lessons in biology, geography, physics and history. After this day with the family, your children will never let you take another business trip alone.

the familyMorningKeeping up with the kids for an entire day is going to require energy. To pre-pare yourself for the marathon, have a hearty breakfast at Galeria dos Pães (R. Estados Unidos, 1645, tel. 3064- 5900). On the second floor, a combina-tion bakery and market, there’s a buf-fet-style breakfast with fresh breads, cold cuts and juice. From there, head to the Instituto Butantan (Av. Vital Bras-il, 1500, tel. 3726-7222), where chil-dren can learn everything about snakes, scorpions and spiders. At the Museu Biológico, there are 85,000 poisonous animals. The Museu de Microbiologia will show the little ones things which cannot be seen by the naked eye, while the Museu Histórico tells the history of the institute, responsible for the pro-duction of 80% of the serums and vac-cines used in Brazil.

AfternoonIf your children liked the first field trip of the day, they’ll love the Chácara Santa

Galeria dos Pães: a buffet-style breakfast with fresh breads, fruits and juice

Cecília (R. Ferreira de Araújo, 601, tel. 3034-6251). The restaurant has more than 600 square meters of trails through the trees that surround a lake full of fish and turtles – all this in the heart of the Pinheiros neighborhood. After lunch, the next step will depend on the gang’s preferences. For those in search of an adrenaline rush, the next stop is Play-center (R. José Gomes Falcão, 20, tel. 2244-7529), on Marginal Tietê. The tra-ditional park has dozens of attractions, including roller coasters and vertical drops. If the kids prefer a calmer activity,

Instituto Butantan: snakes, scorpions

and spiders

with the family

Catavento Cultural: biological topics and journeys through history

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choose Catavento Cultural (Pq. D. Pedro II, tel. 3315-0051). Opened in 2009 in the Palácio das Indústrias, the interactive museum combines space oddities, bio-logical topics, physics principles and journeys through geography and history, all presented with originality. Another pleasant outing is a visit to the Aquário de São Paulo (Rua Huet Bacelar, 407, tel. 2273-5500). With more than 200 species, it’s the biggest aquarium in Brazil. And those who can’t get enough of animals will love a visit to the Zo-ológico de São Paulo (Av. Miguel Esté-fano, 4241, tel. 5073-0811) or the Zoo Safári (Av. do Cursino, 6338, tel. 2336-2131). The former, opened in 1957, has a classical zoo format, with more than 3,200 species spread out amidst an area of 824 529 square me-

ters. In the latter, you head through in a car – your own or one you rent there – to get a close-up look at the animals that wander the grounds freely. Once a month the Zoológico opens at night for guided visits, so visitors can see the nocturnal animals who tend to stay hid-den during the day.

EveningAfter such a full day, the kids will most likely be worn out and sleepy. Before sending everyone to bed, you might make a stop at Applebee’s (Av. Roque Petroni Jr., 1089, Shopping Morumbi, ground floor, tel. 5181-1565). In this American diner-restaurant combo, tourists will feel at home. There are lots of appetizer options, as well as specially-created kids’ menus.

Chácara Santa Cecília: the restaurant has trails through the trees that surround a lake fullof turtles

rasPraça Benedito

Calixto: antiques fair with vinyl records

and decorative itens

For those who can spend Saturday in the city, here’s a suggestion: take advantage of antiques fairs, take extended walks and enjoy the city’s nightlife

SaturdayA perfect

Forget the rat race you’ve witnessed in the city streets from Mon-day through Friday. On weekends, the frenetic pace of São Paulo cedes to a more relaxed atmosphere, and the day’s plans can be enjoyed at a leisurely pace. Forget about waking up early: the idea here is to take long walks, appreciate the wares at antiques fairs or have a beer in one of the many neighborhood bars in the city. After that, it’s just a matter of choosing a nightspot and dancing until dawn. After a Saturday like that, you’d be hard-pressed to head home with the image of a city that lives solely to work...

MorningFor a perfect Saturday, make like a lo-cal: wake up late and have a leisurely breakfast – Pain et Chocolat (R. Canário, 1301, tel. 5094-0550), in Moema, is a good choice. The exten-sive buffet of breads, cold cuts, fruit and sweets is an irresistible invitation to have a long, lazy meal. To continue with the commitment-free attitude, head to Praça Benedito Calixto, in Pinheiros, and get lost in its antiques fair, which has the feel of a flea mar-ket. There are vinyl records, decorative items and old objects for all tastes. And that’s not including the stores and stands nearby that sell fashion-able clothing and accessories.

AfternoonWhen you get hungry, there are stands around the square that sell everything from fried pastéis to bean soup. If you’d prefer to sit down and while away the time, head into the Consulado Mineiro (Pça. Benedito

Calixto, 74, 3064-3882) and try the best of the cuisine from Minas Gerais state. To accompany your rice balls or fried cassava, order a cold beer or one of the 80 kinds of cachaça on the menu. If your plans are to keep

Pain et Chocolat: the extensive buffet of breads, cold cuts, fruit and sweets is an irresistible invitation to have a long, lazy meal

saturday

the drinking and conversation going, you’re in the right place: nearby, Vila Madalena has some of the best bars in São Paulo. For beer lovers, Rua As-picuelta has two perfect stops: Anhan guera (R. Aspicuelta, 595, tel. 3031-2888) specializes in artisanal brews made throughout Brazil. Fans of European beer can cross the street to Melograno (R. Aspicuelta, 436, tel. 3031-2921), the bar with the greatest beer selection of the city. For a change of pace, visit Livraria da Vila (R. Fra-dique Coutinho, 915, tel. 3814-5811), where you can find lots of Brazilian and imported books.

sAturdAy

Sub Astor: the bar has a Prohibition-era feel and a sophisticated atmosphere

Consulado Mineiro: the best of the cuisine from Minas Gerais state and 80 kinds of cachaça on the menu

A perfect

ação

EveningBefore spending the night in one of the city’s dozens of nightclubs, stop for a sandwich at PJ Clarke’s (R. Dr. Mário Ferraz, 568, tel. 3078-2965), home to the best hamburger in the city according to Guia Brasil 2010. Another option is the Pita-Kebab Bar (R. Francisco Leitão, 282, tel. 3774-1790), a pleasant restaurant specializing in Turkish grilled meats rolled up in pita bread. After dinner, go to the Bar Secreto (R. Álvaro Anes, 97, no telephone), which be-came famous after Madonna visited last year. If the hostess doesn’t let you in, don’t panic: Sonique (R. Bela Cintra, 461, tel. 2628-8707) has the same sophisticated bar-nighclub feeling. It’s in the area known as

Baixo Augusta, one of the hottest areas of the city filled with bars and nightclubs. São Paulo natives love to wander around there hopping from bar to bar. If your plans are to dance until the sun comes up, Clash Club (R. Barra Funda, 969, tel. 3661-1500) is a good option: the club usually brings in the hottest DJs. Those who prefer elaborate cocktails and a more sophisticated atmosphere should visit Sub Astor (R. Delfina, 163, tel. 3815-1364). In the basement of Astor, the bar has a Prohibition-era feel remniscent of the speakeasies in Al Capone’s Chicago.

Clash Club: the club usually brings in the hottest DJs of the electronic scene

Viaduto do Chá: on Sundays, the streets of Centro are

empty and calm

SundayA perfect

The day of rest for the locals is a good time to try out a few different stops, including a mass featuring Gregorian chants and a shopping trip to Liberdade

Empty streets, no lines, an overall feeling of calm: that is Sunday in São Paulo, a perfect day for anyone visiting the city for the first time. Start your tour with the mass performed with Gregorian chants at the Basílica de Nossa Senhora da Assunção. Then, try some of the delica-cies at the Mercado Municipal and go shopping at the Masp or in Liberdade. Soccer fans will delight in the chance to attend a game in the charming Pacaembu or Morumbi stadiums; there’s also the option to choose among many theatrical performances. Just don’t forget to end the week like the locals do: downing a delicious pizza.

sunday

MorningYou’ll need to wake up early to make it to the 10 a.m. mass at Basílica de Nossa Senhora da Assunção (Lgo. de São Bento, unnumbered, tel. 3328-8799), next to the São Bento metro station. But it’s worth the effort to hear the ceremony performed in Gregorian chants and to visit the church - part of the Mosteiro de São Bento. On your

way out, stop by the shop in the sac-risty to buy breads and cakes baked by the brothers themselves – delicious! While you’re tasting their treats, walk through the strees of Centro and take advantage of the calm to experience the privileged view of the Vale do An-hangabaú and the Teatro Municipal as seen from the Viaduto do Chá. Walk from there to the Mercado Municipal

Basílica de Nossa Senhora da Assunção: ceremony performed in Gregorian chants

(R. da Cantareira, 306, tel. 3313-1326) and delight in the wide variety of fruits, cheeses and olives that are there for the tasting. If you’re still hungry, stop in the Hocca Bar for a codfish pastel, or in the Bar do Mané for a traditional morta-della sandwich. Sitting at one of the tables up there allows you an unrushed opportunity to take in the beautiful stained glass windows of the market.

AfternoonReturn to the São Bento station and get back on the metro on your way to some of the street fairs that only take place on Sundays. Get off the train at Trianon-Masp station and go to the open-air space beneath the Masp (Av. Paulista, 1578, tel. 3251-5644), where there’s a traditional antiques fair going on. An-

other option is to go to Liberdade station for the delightful fair at the Praça da Liberdade, in São Paulo’s Asian neigh-borhood, where you’ll find Japanese, Chinese and Korean foods, ingredients or craftwork. For a late lunch, head to La Brasserie Erick Jacquin (R. Bahia, 683, 3826-5409), a famous French res-taurant in Higienópolis that specializes in foie gras. Not far from there is the Estádio Pacaembu (Pça. Charles Miller, unnumbered, tel. 3663-3848). Find out beforehand if there’s a match, and if so, it’s a great opportunity to make a trip to the charming stadium. If a play of the theatrical variety is more your thing, look into the schedule at the Teatro Abril (Av. Brig. Luís Antônio, 411, tel. 2846-6060) or the Renaissance (Al. Santos, 2233, tel. 3069-2233).

sundAy

Masp: on Sundays, there's a

traditional antiques fair

going on

A PERfEcT

EveningAfter soccer or the theater, embark on an old São Paulo tradition: enjoying a thin-crust pizza. The Bráz chain (R. Graúna, 125, tel. 5561-0905) has many locations scattered around the city, but the original in Moema is one of the most enjoyable to try the round pies covered in Italian tomatoes and other first-rate ingredients. If your plans include finishing off the evening in a relaxed atmosphere – i.e. at a bar table – Filial (R. Fidalga, 254, tel. 3813-9226) in Vila Madalena is another São Paulo tradition. That’s where artists and others in the bohemian crowd finish off the night with good conversation ac-companied by well-pulled draft beer, delicious appetizers and the unforget-table traditional black bean soup.

La Brasserie Erick Jacquin: the famous French restaurant has nice desserts

Filial: where the bohemian crowd finish off the night

neighborhoodsEssential

O Velhão/As Véia: a charming, rustic village with stores and a restaurantt

6.BAIRROS_INGLES_FABIOFinal.indd 54 12/14/09 2:00:24 PM

neighborhoodsEssential

If you’ve got just one day for fun, it might be a wise idea to limit your exploration to a single part of São Paulo. The city has many fascinating neighborhoods, each with its own unique characteristics. In the area around Avenida Paulista, Jardins, Consolação and Higienópolis, there’s no lack of cultural attractions, top-rate cinemas and starred restaurants. To learn a bit more about the city’s history, take a trip through Centro, with its historic buildings, interactive museums and famous shopping streets like 25 de Março. Vast green spaces are the biggest attraction in the region around Ibirapuera, Moema, Vila Mariana and Vila Nova Conceição, but you can also have a meal in one of the area’s varied restaurants, which range from Middle Eastern food to steakhouses. Vila Madalena, Pinheiros and Butantã are known for shops from trendy fashion designers, jam-packed bars and beautiful bookstores. Sophisticated nightlife is among the biggest attractions in the region comprising Vila Olímpia, Itaim Bibi, Brooklin and Morumbi. That’s where you’ll find two temples to luxury consumption: Daslu and the Shopping Cidade Jardim mall. And finally, there are the attractions you’ll find if you’re willing to travel beyond the city’s well-trodden central axis.

Museu doIpiranga

PERDIZES

DOWNTOWN

PINHEIROS

VILA M ADALENA

JARDINS

IBIRAPUERA

BUTANTAN

BROOKLIN

MORUMBI

IPIRANGA

SAÚDE

LIBERDADE

Congonhas Airport

Auditório IbirapueraEstádioMorumbi

CidadeUniversitária

EstádioPacaembu

Anhembi

Campo deMarte

MercadoMunicipal

Catedralda Sé

InstitutoTomieOhtake MASP

AV. MARG. T IETÊ

AV. MARG. PINHEIROS

ROD. RAPOSO TAVARES

AV. REBOUÇAS

AV. DR. ARNALDO

AV. PAULISTA

AV. BRASIL

AV. IB

AV. DOS BANDEIRANTES

AV. SANTO A

ROD. A NCH

AV. DO ESTADO

AV. ALCÂNTARA MACHADO

AV. DO ESTADO

AvenidA PAulistA, JArdins, ConsolAção And HigienóPolisOn and around the city’s most beloved and important avenue, business mixes with culture, good food and plenty of entertainment

vilA olímPiA, itAim BiBi, Brooklin And morumBiNightclubs are the big strength of the area, though it also boasts luxury malls and high-end restaurants

vilA mAdAlenA, PinHeiros And ButAntãHip stores, charming bars, bookstores and cafés give life to the most bohemian part of the city

Mapping out the fun

essentiAl neigHBorHoods

56 São Paulo Guide Stay another day

Museu doIpiranga

PERDIZES

DOWNTOWN

PINHEIROS

VILA M ADALENA

JARDINS

IBIRAPUERA

BUTANTAN

BROOKLIN

MORUMBI

IPIRANGA

SAÚDE

LIBERDADE

Congonhas Airport

Auditório IbirapueraEstádioMorumbi

CidadeUniversitária

EstádioPacaembu

Anhembi

Campo deMarte

MercadoMunicipal

Catedralda Sé

InstitutoTomieOhtake MASP

AV. MARG. T IETÊ

AV. MARG. PINHEIROS

ROD. RAPOSO TAVARES

AV. REBOUÇAS

AV. DR. ARNALDO

AV. PAULISTA

AV. BRASIL

AV. IB

AV. SANTO A

ROD. A NCH

AV. DO ESTADO

AV. ALCÂNTARA MACHADOAV. DO

ESTADO

AV. OLAVO FONTOURA

Centro, Liberdade, Luz and beLa VistaThe recent revitalization of the old city center has transformed the region into a historical, artistic and architectural hub

ibirapuera, MoeMa, ViLa Mariana and ViLa noVa ConCeiçãoThe region's main highlight is a gigantic park, but others include the great museums, bars and restaurants

Artsy neighborhoods, foodie neighborhoods, places where nature takes center stage, and more: it is based on these characteristics that Paulistanos – São Paulo natives – pick their favorite areas and spread out across the city. To make your choice easier, the following pages guide you to spots in the most popular neighborhoods – the ones highlighted in the map below – as well as to some of the more interesting attractions off the beaten path

out the fun

A V . P A U L I S T A

A V . D R . A R N A L D O

R . O S C A R F R E I R E

A L . L O R E N A AV

CONJUNTONACIONAL

TRIANON

FIESPCASA DAS

Consolação Tria non-Masp Brigadeiro Paraíso

ClínicasSumaré

On and around the city’s most beloved and important avenue, business and finance mix with culture, good food and plenty of entertainment; executives in sharp suits share the sidewalks with foreign and Brazilian tourists – always in perfect harmony

Avenida Paulista,Jardins, Consolação and Higienópolis

ESSENTIAL NEIGHBORHOODS

A V . P A U L I S T A

A V . D R . A R N A L D O

R . O S C A R F R E I R E

A L . L O R E N A AV

CONJUNTONACIONAL

TRIANON

FIESPCASA DAS

Consolação Tria non-Masp Brigadeiro Paraíso

ClínicasSumaré

SightsCASA DAS ROSAS This 1930s mansion is home to workshops and studios for artists and musicians. – Av. Paulista, 37, tel. 3285-6986, casadasrosas.sp.gov.br.CENTRO CULTURAL FIESP The cultural center always has great exhibitions. Also check out the calendar at the Teatro Popular do Sesi. – Av. Paulista, 1313, tel. 3146-740, sesisp.org.br/centrocultural.CONJUNTO NACIONAL Opened in 1952, the building contains a large bookstore (Livraria Cultura, tel. 3170-4033), a cinema (Cine Bombril, tel. 3285-3696, (cinebombril.com.br) and a gallery space (Caixa Cultural, tel. 3321-4400, caixacultural.com.br). – Av. Paulista, 2073.ESPAÇO UNIBANCO DE CINEMA This cinema at-tracts a hip crowd. –

Weekdays, holidays, Saturdays, Sundays, it doesn’t matter: the crowds walking down the sidewalks of Avenida Paulista are a microcosm of what São Paulo is all about, a city that thrives on growth and offers all the best ways to spend your hard-earned salary. The avenue’s origins date to the end of the 19th century, when the coffee barons established their mansions there. Today it’s a grab bag of corporate workers, locals and tourists in search of nourishment for body and soul – in museums, cinemas, nightclubs and restaurants.

Jardins, Consolação and Higienópolis

Brecheret. – R. Alagoas, 903, tel. 3662-7200, faap.br/museu.MUSEU DO FUTEBOL AND ESTÁDIO PACAEM-BU In the museum housed beneath the stands at Pacaembu, the history of Brazilian soc-cer – or futebol – is told through audiovisual dis-plays and interactive ac-tivities. – Pça. Charles Miller, unnumbered, tel. 3663-3848, museudo futebol.org.br.RESERVA CULTURAL In addition to four screens, the cinema also presents exhibitions by a diverse group of artists. – Av. Pau-lista, 900, tel. 3287-3529, reservacultural.com.br.

LodgingEMILIANO Guests enjoy butler service, flat screen TVs and a menu of pil-lows. – R. Oscar Freire, 384, tel. 3069-4369, emiliano.com.br.

FASANO In addition to su-per-comfortable rooms, the hotel is home to its classic (and eponymous) restaurant and the sophis-ticated Baretto bar. – R. Vitório Fasano, 88, tel. 3896-4000, fasano.com.br.INTERCONTINENTAL Its excellent location, in tandem with its efficient, discreet service, makes the hotel one of Presi-dent Luiz Inácio Lula da Silva’s favorites. – Al. Santos, 1123, tel. 3179-2600, ihg.com.RENAISSANCE The guest rooms also serve as true offices, with two tele-phone lines, a fax ma-chine and high-speed in-ternet. – Al. Santos, 2233, tel. 3069-2233, marriottbrasil.com.TIVOLI MOFARREJ Reno-vated with a modern flair, the hotel is also home to the Elements Spa. – Al. Santos, 1437, tel. 3146-5900, tivolihotels.com.

FoodBOA BISTRÔ Chef Tatiana Szeles lends a Brazilian touch to the restaurant’s menu. One exemple is bobó de camarão, a shrimp dish served with crunchy okra but without

Capim Santo: traditional dishes from Bahia

R. Augusta, 1470/1475, tel. 3288-6780, unibancocinemas.com.br.ITAÚ CULTURAL The cal-endar at Itaú bank’s cul-tural space includes the-matic exhibitions, theat-er, music, dance and de-bates. – Av. Paulista, 149, tel. 2168-1777, itaucultural.org.br.MUSEU DE ARTE DE SÃO PAULO (MASP) The São Paulo Museum of Art features works by Van Gogh and Renoir. On Sundays, there is an an-tiques fair in the free span – a wide open space – under the museum structure. – Av. Paulista, 1578, tel. 3251-5644, masp.art.br.MUSEU DE ARTE BRA-SILEIRA The collection of this museum belonging to Faap – a university – in-cludes work by artists like Tarsila do Amaral and

tothe traditional dendê oil. It is available only on Saturdays. - R. Pe. João Manuel, 950 (Cerqueira César), 3082-5709.CAPIM SANTO The restau-rant is modeled after a villa in the south of Bahia state. – Al. Ministro Rocha Aze-vedo, 471, tel. 3068-8486.D.O.M. Under the com-mand of the chef Alex Atala, it is considered one of the best restaurants in the world. – R. Barão de Capanema, 549, tel. 3088-0761. GALERIA DOS PÃES “The Bread Gallery” is a combination of wine cellar, delicatessen and snack bar. – R. Estados Un-idos, 1645, tel. 3064-5900.LA BRASSERIE ERICK JACQUIN The restaurant’s

Oscar Freire: window shopping for designer labels

specialty is foie gras. – R. Bahia, 683, 3826-5409.PÃO DE QUEIJO HADDOCK LOBO Delicious pães de queijo (Brazilian cheese-bread) come out of the oven every 15 minutes. – R. Haddock Lobo, 1408, tel. 3088-3087.RITZ This restaurant is a favorite among the gay crowd. – Al. Franca, 1088, tel. 3062-5830. SPOT Popular among fashionistas and the fa-mous, it’s the ideal place to see and be seen. – Al. Ministro Rocha Azevedo, 72, tel. 3284-6131.Z DELI The Polish owner prepares Jewish recipes. - Al. Gabriel Monteiro da Silva, 1350 (Jd. Pau-

listano), 3064-3058.ShoppingGALERIA OURO FINO Its four floors contain a beauty salon, and stores selling vintage items. – R. Augusta, 2690, tel. 3082-7860.RUA OSCAR FREIRE Flirt with the display windows of designer label shops like Armani, Louis Vuitton and Prada. SHOPPING CENTER IGUATEMI The oldest shopping mall in the city has always kept up with the times. – Av. Brigadei-ro Faria Lima, 2232, tel. 3816-6116.

NightlifeCASA DE FRANCISCA This early 20th-century man-sion was reborn as a spot for good live music. – R. José Maria Lisboa, 190, tel. 3052-0547, casade francisca.art.br.SONIQUE This much-hyped bar is always jam-packed. – R. Bela Cintra, 461, tel. 2628-8707, soniquebar.com.br.VEGAS One of the most famous nightclubs of the city, it has nights dedicat-ed to rock, jazz, electronic music and funk. – R. Au-gusta, 765, tel. 3231-3700.

R. D. PEDRO I I

O ESTA

R . MARIA PAULA

. SÃO

AV. IPIR

AV. DQ. D

E CAXIAS

AV. SÃO JOÃO

R. MAUÁ

R. SANTA IFIGÊNIA

A V . S E N . Q U E I R Ó S

PINACOTECADO ESTADO

PARQUEDA LUZ

ESTAÇÃO JÚLIOPRESTES

PATEO DOCOLlEGIO

CATEDRALDA SÉ

MERCADO MUNICIPAL CATAVENTOCULTURAL

AV. RANGEL PESTANA

AV. RADIAL LESTE

Liberdade

Vergueiro

S. Bento

Tiradentes

Anhangabaú

República

SantaCecília

D. Pedro II

Bresser

TEATRO MUNICIPAL ED. ALTINO

ARANTES

History, art and architecture are the attractions in Centro, the city center, which has gone through an intense revitalization process that has made it even more attractive for both tourists and city residents

Centro,Liberdade, Luz and Bela Vista

SightsBASÍLICA DE NOSSA SENHORA DA ASSUNÇÃO Gregorian chants at Mass, Mon. through Fri. 7 a.m.; Sat., 6 a.m.; and Sun., 10 a.m. The store next to the sacristy sells breads and cakes. – Lg. de São Bento, unnum-bered, tel. 3328-8799, mosteiro.org.br.CATEDRAL METROPOLI-TANA DA SÉ The guided tour allows access to the subterranean crypt. – Pça. da Sé, unnum-bered, tel. 3107-6832.CENTRO CULTURAL BAN-CO DO BRASIL Built in 1901, the building houses exhibition halls, a theat-er, a cinema and a café.

R. D. PEDRO I I

O ESTA

R . MARIA PAULA

. SÃO

AV. IPIR

AV. DQ. D

E CAXIAS

AV. SÃO JOÃO

R. MAUÁ

R. SANTA IFIGÊNIA

A V . S E N . Q U E I R Ó S

PINACOTECADO ESTADO

PARQUEDA LUZ

ESTAÇÃO JÚLIOPRESTES

PATEO DOCOLlEGIO

CATEDRALDA SÉ

MERCADO MUNICIPAL CATAVENTOCULTURAL

AV. RANGEL PESTANA

AV. RADIAL LESTE

Liberdade

Vergueiro

S. Bento

Tiradentes

Anhangabaú

República

SantaCecília

D. Pedro II

Bresser

TEATRO MUNICIPAL ED. ALTINO

ARANTES©

– R. Álvares Penteado, 112, tel. 3113-3651.ALTINO ARANTES BUILD-ING The top of the old headquarters of Banespa boasts is a beautiful view of the city. – R. João Brí-cola, 24, tel. 3249-7466.FAIRS Stands selling crafts and traditional dishes cram the Praça da Liberdade. On Praça Dom Orione, in Bela Vista, you’ll find vintage goods. Both happen on Sundays.FEIRA DA PRAÇA DA REPÚBLICA The main at-tractions at this arts fair are paintings and draw-ings. Many local artists create their works on the spot, and there are also hand-made ornaments.IGREJA NOSSA SENHORA DA BOA MORTE This church dates back to 1810 and was recently restored. It was an obligatory stop for slaves

The revitalization of Centro has turned the region into an incredible cultural hub, perfect for pedestrians. Adjacent neighborhoods are also full of attractions. Originally the stronghold of Japanese im-migrants, Liberdade is now home to Chinese and Korean communities as well. Bela Vista has Italo-Brazilian cantinas and the Festa de Nossa Senhora da Achiropita – a feast that on August weekends fills the streets with gastronomic treats and tarantellas. In the same spirit, June in Brás means the traditional Festa de São Vito.

Liberdade, Luz and Bela Vista

s rég

0775, museulingua portuguesa.org.br. MUSEU DE ARTE SACRA 4,000 items recount the history of Brazilian sa-cred art. – Av. Tiradentes, 676, tel. 3326-1373, museuartesacra.org.br.PATEO DO COLLEGIO The site where the city was founded is home to a museum, church and res-taurant. – Pça. Pátio do Colégio, 2, tel. 3105-6899, pateocollegio. com.br.PINACOTECA DO ESTADO In addition to its perma-nent collection of pieces from names like Rodin

and Portinari, the museum hosts rotating exhibi-tions. – Pça. da Luz, 2, tel. 3324-1000, pina coteca.org.br.SALA SÃO PAULO This modern concert hall in-side Estação Júlio Prestes is one of the best in the world. – Pça. Júlio Pres-tes, s/n, tel. 3223-3966, salasaopaulo.art.br.THEATRO MUNICIPAL Modeled after the Paris Opera, this classic old-fashioned theater hosts operas, dance perform-ances and concerts. – Pça. Ramos de Azevedo, tel. 3397-0300.

condemned to be hanged. Open 24 hours. – R. do Carmo, 202, tel. 3101-6889.LARGO SÃO FRANCISCO On São Francisco Plaza you’ll find the the Igreja de São Francisco de Assis with traces of Baroque style, and the Igreja de Chagas do Seraphico Pai São Francisco.MERCADO MUNICIPAL PAULISTANO (São Paulo Municipal Market) In the bustling food court, the Hocca Bar’s pastéis de bacalhau (fried codfish turnovers) are a stand-out, as is the mortadella sandwich at the Bar do Mané. – R. da Cantareira, 306, tel. 3313-1326, mer cadomunicipal.com.br .CATAVENTO CULTURAL The beautiful Palácio das Indústrias was trans-formed into this fantastic interactive museum cov-ering space oddities, biol-ogy, history and geogra-phy. – Pq. Dom Pedro II, tel. 3315-0051, cata ventocultural.org.br.MUSEU DA LÍNGUA POR-TUGUESA This museum transforms language learning into a playful activity. – Pça. da Luz, unnumbered, tel. 3326-

LodgingLUZ PLAZA A good choice in the city center. The hotel is quite comforta-ble, according to Guia Brasil 2010. – R. Prates, 145, 2627-3400, luzpla za.com.br.NOVOTEL JARAGUÁ Right in the heart of the city, it has 415 units. – R. Mar-tins Fontes, 101, 2802-7000, accorhotels.com.br/novotel.

FoodACRÓPOLES Serves Greek delicacies like moussaka

Pateo do Colégio: the city was founded here

(a pastry with eggplant and ground beef). – R. da Graça, 364, tel. 3223-4386, Bom Retiro.CAPUANO This is the oldest São Paulo-style cantina still in operation in the city. – R. Conse-lheiro Carrão, 416, tel. 3288-1460.FAMIGLIA MANCINI This cantina has a marvelous antipasto buffet and ge- nerously-portioned pasta dishes. – R. Avanhanda-va, 81, tel. 3256-4320.TERRAÇO ITÁLIA You can count on the Italian dishes served in this res-taurant with a view atop the Edifício Italia. – Av. Ipiranga 344, 41o and 42o floors, tel. 2189-2929.

ShoppingGALERIA DO ROCK This shopping gallery has the city’s biggest concentra-tion of stores selling CDs, vinyl, videos and DVDs. – R. 24 de Maio, 62.RUA JOSÉ PAULINO The street is full of shops with clothing and acces-sories at low prices.RUA SANTA IFIGÊNIA Many shops on this street sell computers and stereo and video systems.

RUA SÃO CAETANO This is where you’ll find bridal dresses and accessories at a discount.RUA 25 DE MARÇO The varied – and dirt cheap – wares of this bustling corridor attracts huge crowds on weekends. Doural (595, tel. 3313-2883) has everything you need for the home, Armarinhos Fernando (662, tel. 2799-8000) has toys and sewing items, and Casa Real Flores (954, tel. 3311-9367) has silk flowers.

NightlifeBAR BRAHMA Has an ec-lectic line-up of shows that include old-school Brazilian performers. – Av. São João, 677, tel. 3333-0855, barbrahma sp.com.BAR LÉO This “botequim,” or traditional neighbor-hood bar, serves wonder-ful chopp (Brazilian-style draft beer). – R. Aurora, 100, tel. 3221-0247. SALVE JORGE During happy hour, the bar food menu goes well with the chopp. At lunch, order the roast chicken. – Pça. Antônio Prado, 33, loja 17, tel. 3107-0123.

AV. IB IR

APUERA

AV. IV CENTENÁRIO

AV. B R AS I L

AV. IN

OBELISCO

CENTRO CULTURALSÃO PAULO

MUSEU DE ARTE MODERNA

AUDITÓRIOIBIRAPUERA

MONUMENTOÀS BANDEIRAS

PARQUEIBIRAPUERA

Paraíso

Vergueiro

São Joaquim

Vila Mariana

Santa Cruz

Saúde

Ana Rosa

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SightsCENTRO CULTURAL SÃO PAULO The cultural center has a braille library, a co-mic book collection, art exhibitions, and (on cer-tain days) plays and musi-cals. – R. Vergueiro, 1000, tel. 3397-4002, centro-cultural.sp.gov.br.MUSEU DE ARTE MODER-NA (MAM) The Modern Art Museum’s collection includes about 4,000 con-temporary Brazilian works, from names like Portinari, Di Cavalcanti, Tarsila do Amaral and Brecheret. –Parque Ibira-puera, Gate 3, tel. 5085-1300, mam.org.br.MUSEU LASAR SEGALL The museum has about 3,000 original works from Lasar Segall (1891-1957), including paintings both

The greenest part of the city has excellent museums, charming bars and restaurants, good shopping and a designer hotel so different that it has become one of the city’s postcard images

Ibirapuera, Moema, Vila Mariana and Vila Nova Conceição

on canvas and paper as well as engravings, drawin-gs and sculptures. – R. Ber-ta, 111, tel. 5574-7322, museusegall.org.br. PARQUE IBIRAPUERA The city’s biggest recreational area measures 1.6 million square meters and attracts about 200,000 visitors on weekends. There is an 800-person auditorium, exhibition spaces like the Oca and the Pavilhão da Bienal (Biennial Pavilion) and much more. The Mu-seu AfroBrasil (Gate 10, tel. 5579- 8542, museua-frobrasil.com.br) houses 5,000 works with African themes. The Museu de Arte Contemporânea, or MAC (Gate 3. Pavilhão Ciccillo Matarazzo, 3rd floor, tel. 5573-5255, mac.usp.br), runs courses,

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What makes this area stand out is its enormous green space known as Ibirapuera, that serves as the lungs of the city. Professional and recreational athletes use the 1.6 million square-meter park daily, exercising among works by Oscar Niemeyer. The design of the modern Hotel Unique is an attention grabber: it’s in the unusual shape of a watermelon. Nearby, the streets of Moema tempt both nightlife-lovers and bargain-hunters.

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LodgingHOTEL UNIQUE The wa-termelon-shaped design is from the architect Ruy Ohtake. The rooms, with decor by João Armenta-no, have automatic light and sound controls and soundproofed windows. – Av. Brigadeiro Luís Antô-nio, 4700, tel. 3055-4700, hotelunique.com.br.MERCURE GRAND HOTEL IBIRAPUERA The modern apartments have two te-lephone lines and an electronic safe. Two res-taurants offer Italian cui-sine and regional Brazi-lian dishes. – R. Joinville, 515, tel. 5088-4000, accorhotels.com.br.SOFITEL Some suites have a bath and balcony with a view of the Parque de Ibirapuera. The hotel has a traditional boulangerie offering French delica-cies. – R. Sena Madureira, 1355, bl. 1, tel. 3201-0800, sofitel.com.br.

FoodBRAZ In this pizzeria, the pies come with a crun-chy crust, sauce made with Italian tomatoes and the right amount of toppings. – R. Graúna, 125, tel. 5561-0905.

FOGO DE CHÃO Meats of all kinds and an expansi-ve salad bar justify the international reputation of this churrascaria near the Aeroporto de Congo-nhas. – Av. Moreira Guimarães, 964, tel. 5056-1795.INNOMINATO OSTERIA The hearty dishes are always sized for two people. Try the polpetto-ne na brasa ao gorgon-zola com espaguete na manteiga – Brazilian me-atballs filled with gor-gonzola and served with buttered spaghetti. – R. Joinville, 56, tel. 5571-9839.PÉ NO PARQUE Bowls of açaí, wheatgrass juice and fresh sandwiches sa-tisfy the hungry folks

workshops, seminars and conferences. The Pavilhão Japonês (Japanese Pavi-lion) (Gate 8, tel. 5081- 7296) shows traditional Japanese products in a replica of a classic Japa-nese garden. The 48,000 square meter Viveiro Manequinho Lopes (Ga-te 7, tel. 3887-6761) is a nursery used to produce seedlings for plants used along city streets and avenues. O Planetário Professor Aristóteles Orsini (Gate 10, tel. 5575-5206) brings the heavens closer in a dome 18 meters in diameter. The Auditório Ibirapuera (Gate 3, tel. 3629-1075, auditorioibirapuera.com.br) was chosen by Travel & Leisure magazine as one of the World’s Coolest Buildings in 2009. Ano-ther cool thing to do in the park is to check out the colored light show at the fountain in the lake, every weekend between 8:30 and 9:30 p.m. - Av. Pedro Álvares Cabral, un-numbered (Gates 3 and 10); Av. República do Lí-bano, 1158 (Gates 7A, 7 and 8 – pedestrians); Av. IV Centenário, unnumbe-red (Gate 6 – pedestrians).

Bar Skye: an upbeatatmosphere

that come through Ibira-puera Park. – R. Inham-bu, 240, tel. 5051-3376.RANCHO DA EMPADA Among the fillings for the light-crusted empa-das (savory pastries) are anchovies with sun-dried tomatoes, salted codfish, spinach, and shrimp. There are also pies, coxi-nhas and soups. – R. Se-na Madureira, 557, tel. 5579-5330.TENDA DO NILO Here, sisters Olinda and Xmune put great care into their Middle Eastern dishes. The great value for the price is one of the restaurant’s highlights, according to Guia Brasil 2010. – R. Coronel Oscar Porto, 638, tel. 3885-0460.

ShoppingSHOPPING IBIRAPUERA The 30 year-old mall has around 500 shops, inclu-ding the Saraiva books-tore and famous Brazi-lian brands, like Bayard, Cori, Animale and Acces-sorize. It is near Aero-porto de Congonhas. – Av. Ibirapuera, 3103, tel. 5095-2300. SHOPPING METRÔ SAN-TA CRUZ With direct ac-cess to the Santa Cruz metro station, this mall has 132 stores such as TNG, Tok & Stok, Arezzo and Siciliano. When you’re done shopping, you can watch a movie on one of the Cinemark theater’s 11 screens. – R. Domingos de Morais, 2564, tel. 3471-8000.RUA NORMANDIA Thir-ty-six side-by-side stores line this cobblestone street in Moema. You

can choose between gift shops, interior design stores and fashion boutiques, many built in Dutch style.

NightlifeSKYE In the penthouse of the Hotel Unique, the restaurant-bar hybrid has an upbeat atmos-phere helped along by DJs every night of the week except Sunday, starting at 9 p.m. – Av. Brigadeiro Luís Antônio, 4 700, tel. 3055-4702.VELOSO The bar serves inventive caipirinhas to accompany the creamy coxinhas (Brazilian-style chicken croquettes). Ta-bles look out on a square of cobblestones remnis-cent of a small town. – R. Conceição Veloso, 56, tel. 5572-0254.

Rancho da Empada: savory pastries with many fillings

Bar Skye: an upbeatatmosphere

cidadedesaopaulo.com

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One of the liveliest parts of the city, Vila Madalena has charming bars, funky stores and studios, and streets chock-full of interesting people day and night

Vila Madalena,Pinheiros and Butantã

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SightsBECO DO BATMAN Since the 1980s, graffiti artists have been transforming the streets of Vila Madale-na into artistic spaces. The most emblematic of them all is Rua Gonçalo Alonso, also known as the Beco do Batman (or “Batcave”). A walk through there will make you feel as if you’ve stumbled into a comic book.ÍMÃ FOTO GALERIA A gallery with the best that Brazilian photography has to offer. – R. Fradique Coutinho, 1239, tel. 3816-1290, imafoto galeria.com.br.INSTITUTO BUTANTAN The institute is an impor-tant center for both vac-cine production and the study of poisonous ani-mals. Children will be im-pressed by the snakes of all sizes. – Av. Vital Brasil

Artists and students were the first to discover Vila Madalena, back in the 1970s. At that time, its affordable rents and proximity to the University of São Paulo made it perfect for them. From then on, small Portuguese-style houses Portuguese-style houses gave way to dozens of bars and nightclubs, transforming the Vila into one of the city’s most bohemian neighborhoods and turning it into an obligatory stop for tourists. By day, the slopes of the Vila and Pinheiros also hold plenty of interesting at-tractions: funky shops, artists’ studios, bookstores and cafés.

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FoodCHÁCARA SANTA CECÍLIA The wooded country set-ting – complete with a stream – delights chil-dren. – R. Ferreira de Araújo, 601, tel. 3034-6251.CONSULADO MINEIRO Try the rice balls before tasting the delicious dishes from Minas Gerais state and one of the 80 different cachaças the restaurant offers. – Pça. Benedito Calixto, 74, 3064-3882.DON CURRO One of the best dishes is the paella, with rice, saffron, ca-lamari, shrimp, other shellfish, and chicken. – R. Alves Guimarães, 230, tel. 3062-4712.JUN SAKAMOTO The chef’s creativity is put to the test when you order the tasting menu, which features precisely cut su-

shi and sashimi. – R. Lis-boa, 55, tel. 3088-6019.MANÍ Feijoada spheres and celery root ice cream are among the experienc-es on this avant-garde menu. – R. Joa quim An-tunes, 210, tel. 3085-4148.VECCHIO TORINO Awarded a star by Guia Brasil 2010,

Jun Sakamoto: put the chef's creativity to the test

1500, tel. 3726-7222, butantan.gov.br.INSTITUTO TOMIE OHTAKE Inside a building designed by architect Ruy Ohtake, the institute of-fers art, architecture and design exhibits. – Av. Bri-gadeiro Faria Lima, 201, tel. 2245-1900, institu totomieohtake.org.br.PRAÇA DO PÔR DO SOL Families come to “Sunset Square” to watch the golden orb hide amongst the buildings. – Pça. Cor-onel Custódio Fernandes Pinheiro, unnumbered.

LodgingGEORGE V This building designed by Ruy Ohtake has 67 ample suites. – R. Roquete Pinto, 9, tels. 3030-0700 and 0800-773- 4663, george-v.com.br.GOLDEN TOWER The business center is open 24 hours. – R. Dep. La- cerda Franco, 148, tel. 3094-2200, goldentower hotel.com.br.QUALITY FARIA LIMA This hotel has four event halls, a hotel, a sauna and a solarium. – R. Dio-go Moreira, 247, tels. 2197-7050 and 0800-555855, atlantica-hotels.com.br.

this Italian restaurant has a well-executed menu and works of art by Lasar Segall on display. – R. Tavares Cabral, 119, tel. 3816-0592.

ShoppingFEIRA MODERNA This pleasant, expansive space has a good selection of work by Brazilian craft-makers. You can have your breakfast there too. – R. Fradique Coutinho, 1246, tel. 3032-2253.FNAC One of the best bookstores in the city. – Pça. dos Omaguás, 34, tel. 3579-2000, fnac.com.br.

Pça. do Pôr do Sol: a perfect place to watch the sunset

LIVRARIA DA VILA Cozy and pleasant, this book-store has an outdoor café. It hosts talks, chil-dren’s activities and book launch events. – R. Fradique Coutinho, 915, tel. 3814-5811.PRAÇA BENEDITO CALIXTO This park holds a charm-ing antiques and crafts fair every Saturday. Stands serve snacks and cold beer to the beat of quality São Paulo-style chorinho music. RUAS TEODORO SAMPAIO AND CARDEAL ARCO-VERDE These two parallel streets specialize in new and used furniture, and it is also possible to find restoration workshops.

NightlifeANHANGUERA All the beers on this bar’s vast menu are Brazilian microbrews. – R. Aspicuelta, 595, tel. 3031-2888.BAR SECRETO This house music club vaulted to fame after Madonna showed up there. – R. Álvaro Anes, 97.FILIAL This bar usually gets packed in the wee hours. – R. Fidalga, 254, tel. 3813-9226.MELOGRANO Delightful dishes from the wood-burning stove accompany the beer list named best of the city by Veja São Paulo magazine in 2009. – R. Aspicuelta, 436, tel. 3031-2921. PÉ DE MANGA The outdoor tables give customers an incentive to prolong their meal during weekend lunch. – R. Arapiraca, 152, tel. 3032-6068.SUB ASTOR The lines to get into this bar inspired by the speakeas-ies of Prohibition-era America are justified. The space is in the base-ment of the classic Astor bar. – R. Delfina, 163, tel. 3815-1364.

Jun Sakamoto: put the chef's creativity to the test

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Those looking to spend their nights enjoying themselves in high style have come to the right part of town. The neighborhoods of Zona Sul (the South Zone) also offer high-end shoppingand fine restaurants

Vila Olímpia,Itaim Bibi, Brooklin and Morumbi

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SightsFUNDAÇÃO MARIA LUÍSA E OSCAR AMERICANO It’s wonderful to sip tea and watch the sun set in the gardens of this founda-tion. On the grounds, a house designed by the architect Oswaldo Arthur Bratke holds a museum. – Av. Morumbi, 4077, tel. 3742-0077,fundacao oscaramericano.org.br.JOCKEY CLUB DE SÃO PAULO Horse races are only on Mondays. But you don’t need to like racing to enjoy a visit to the Jockey Club: the area is also home to good bars and restaurants, like Charlô and Mercearia. – Av. Lineu de Paula Machado, 599, Gate 6-A, tel. 2161-8300, jockeysp.com.br.MEMORIAL DO SÃO PAU-LO FUTEBOL CLUBE The museum – in Cícero

The area around Luis Carlos Berrini Avenue is where Brazil’s most important technology firms are located. But it also houses some of the best hotels in the city, famous for hosting celebrities and chiefs of state. Also nearby: temples to consumption, starred restaurants and many bars and nightclubs frequented by the upper crust. In Morumbi, there’s Cícero Pompeu de Toledo Stadium, the stage for matches between Brazil’s top soccer rivals, and also for interna-tional performers like Madonna, Michael Jackson and U2.

Itaim Bibi, Brooklin and Morumbi

ted in a solarium. – Av. das Nações Unidas, 12901, tel. 2845-0000, hilton.com.SHERATON SÃO PAULO WTC This is the only ho-tel in São Paulo located within a complex that al-so houses a shopping mall (the D&D, specializ-ing in decoration), a con-vention center, and an office complex. – Av. das Nações Unidas, 12559, tel. 3055-8000, sheraton saopaulowtc.com.br.TRANSAMÉRICA NAÇÕES UNIDAS This urban resort has a three-hole golf course, tennis courts and

a health club. It is next to the Transamérica Expo convention center. – Av. das Nações Unidas, 18591, tel. 5693-4511 or 0800-0126060, transamerica.com.br.

FoodAPPLEBEE’S The casual dining chain features american meat dishes. – Av. Roque Petroni Jr., 1089, Shopping Morum-bi, ground floor, tel. 5181-1565.BANANEIRA Constructed from tree trunks and sur-rounded by vegetation, the restaurant resembles nothing if not a big beach shack. – R. Marechal

Hilton Morumbi: a view of the Ponte Estaiada

Pompeu de Toledo Stadi-um in Morumbi – has a floor dedicated to tro-phies won by São Paulo Football Club, one of the city’s most popular teams. – Pça. Roberto Gomes Pedrosa, portão 17, tel. 3749-8000.PARQUE ALFREDO VOLPI The park, more than 142,000 square meters of it, functions as a biologi-cal reserve in the middle of the city. – R. Engen-heiro Oscar Americano, 480, tel. 3031-7052.PARQUE DO POVO Opened in 2008, the 112,000 square-meter park has sports courts and paths for walking, running and cycling. – Av. Henrique Chamma, unnumbered.

LodgingGRAND HYATT SÃO PAU-LO This is one of city’s 25 luxury hotels, with 24-hour butler service. – Av. das Nações Unidas, 13301, tel. 2838-1234, saopaulo.grand.hyatt.com.HILTON MORUMBI A fa-vorite amongst celebri-ties and politicians. The hotel’s swimming pool never closes and is loca- ©

Hastinfilo de Moura, 417 (Morumbi), 3542-4630.CASA DA FAZENDA DO MORUMBI This restau-rant is located within what was once the man-sion of one of the first tea plantations in colo-nial Brazil. – Av. Morum-bi, 5594, tel. 3742-2810.EAU FRENCH GRILL The menu focuses on grilled meat, fish and poultry, served with French ac-companiments like béar-naise sauce. – Av. das Nações Unidas, 13301 (Brooklin), 2838-3207.LA MAR Peruvian chef Gastón Acurio’s famous chain of restaurants landed in São Paulo in

2009, introducing its fa-mous ceviches (chunks of raw fish marinated in lime). – R. Tabapuã, 1410, tel. 3073-1213.PJ CLARKE’S The branch of the New York restau-rant was elected best burger in the city by Guia Brasil 2010. – R. Doutor Mário Ferraz, 568, tel. 3078-2965.SANTO GRÃO The coffee kiosk in the Livraria da Vila bookstore within Shopping Cidade Jardim meets the same high standards set by its main branch in the Jardins area. – Av. Magalhães de Castro, 12000, tel. 3552-7700.VIPITENO GELATTO & CAFFÈ The creamy ice cream is made with in-gredients straight out of Italy. – R. Manoel Gue- des, 85, tel. 3476-1881.

ShoppingDASLU São Paulo’s tem-ple of luxury holds 120 designer labels, two res-taurants and much more. – Av. Chedid Jafet, 131, tel. 3841-4000.MORUMBI SHOPPING One of the city’s most eclectic malls, it has a good gourmet wing and

stores featuring Brazilian fashion labels. – Av. Roque Petroni Jr.,1089, tel. 4003-4132, RUA JOÃO CACHOEIRA The street is filled with some of the city’s best-stocked shoe stores.SHOPPING CIDADE JARDIM The mall has stores featuring interna-tional names like Caroli-na Herrera and Salvatore Ferragamo. It also has two starred restaurants: Due Cuochi and Nono Ruggero. – Av. Magal-hães de Castro, 12000, tel. 3552-1000.SHOPPING VILA OLÍMPIA An elegant shopping mall that opened in 2009, with stores like L'Occi- tane and H. Stern. – Rua Olimpiadas, 360, tel. 3047-6001.

NightlifeNA MATA CAFÉ This nightclub is frequented by a good-looking crowd. – R. da Mata, 70, tel. 3079-0300.PINK ELEPHANT The São Paulo branch of the New York club is one of the hottest spots in town. – R. Gumercindo Saraiva, 289, tel. 2769-2003, pinkelephantclub.com.br.

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Água FundaJARDIM BOTÂNICO This state park’s wide-open spaces house greenhouses with exotic plants, as well as trails through woods. – Av. Miguel Sté-fano, 3031, tel. 5073-6300, ibot.sp.gov.br.FUNDAÇÃO PARQUE ZO-OLÓGICO DE SÃO PAULO The more than 3,200 ani-mals in Brazil’s main zoo live in enclosures that reflect their natural habi-tats. – Av. Miguel Sté-fano, 4241, tel. 5073-0811, zoologico.sp.gov.br.ZOO SAFARI Visitors take vehicles through the park, moving amongst the giraffes, jaguars and alligators. You can drive through in your own au-tomobile or in vans rent-ed out by the park. – Av. do Cursino, 6338, tel. 2336-2131, zoologico.sp.gov.br/zoosafari.

Even outside its most celebrated neighborhoods, São Paulo still has a lot to offer. Explore other corners of the city and discover incredible attractions you’ll only find here

More sightsESSENTIAL NEIGHBORHOODS

MUSEU DO IPIRANGA

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BROOKLIN

IPIRANGA

SAÚDE

LIBERDADE

CONGONHASAIRPORT

PARQUEIBIRAPUERA

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ser Belém Ta

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Armênia

Those who venture beyond the city’s central areas will be justly rewarded. The Zona Leste (East Zone) has not-to-be-missed attrac-tions like the Memorial do Imigrante. In Ipiranga you’ll find the important museum that tells the story of Brazilian independence. Barra Funda has the Oscar Niemeyer-designed Memorial da América Latina and is home to good nightclubs. If you’re up for outdoor activities, the Água Funda area (home to the zoo) and the Serra da Cantareira, with its Mirante da Pedra Grande, are also good choices.

co Matarazzo, 455, tel. 3865-4130, parque aguabranca.sp.gov.br.

CantareiraHORTO FLORESTAL Tucked into Serra da Can-tareira, this park has trails and train rides as well as pedalboat rides around its lakes. – R. do Horto, 931, tel. 2231-8555, horto florestal.com.br.PARQUE ESTADUAL DA SERRA DA CANTAREIRA Combined with three other areas, this state park forms the largest tropical jungle in any metropolitan region. – R. do Horto, 1799, tel. 2203-0115.O VELHÃO/AS VÉIA This demolition depot has been transformed into a charming, rustic village with stores, bars and a restaurant called As Véia that feels like a ranch.– Estr. de Santa Inês, 3000, tel. 4485-4195, velhao.com.br.

Freguesia do ÓFRANGÓ Since 1987, São Paulo residents have been willing to traverse the city to try the award-winning coxinha – or chicken croquette – filled

with catupiry cheese. – Lgo. da Matriz de Nossa Senhora do Ó, 168, tel. 3932-4818.

InterlagosAUTÓDROMO DE INTER-LAGOS The Autódromo Municipal José Carlos Pace is where the city holds its autoracing events. – Av. Senador Te-otônio Vilela, 261, Gate 7, tel. 5666-8822, auto dromointerlagos.comPARQUE GUARAPIRANGA Next to the dam in São Paulo’s southern zone, this park has become a beach for the residents of the city. It has food ki-osks, a running track, hiking trails, playgrounds and barbecue grills. - Es-trada Guarapiranga, 575, tel. 3396-3076.

Ipiranga e MoocaAQUÁRIO DE SÃO PAULO With more than 200 species, it’s the biggest aquarium in Brazil. – R.Huet Bacelar, 407, tel. 2273-5500.MEMORIAL DO IMI-GRANTE The old Hospe-daria dos Imigrantes houses expositions that show what the city was

Barra FundaALLEY CLUB Modern types dance to the sound of rock and electronic music. – R. Barra Funda, 1066, tel. 3666-0611, alleyclub.com.br.CB Bands from the Bra-zilian underground scene take the stage in this art deco-style rock club. – R. Brigadeiro Galvão, 871, tel. 3666-8971, cb-bar.com.br.D-EDGE This stronghold of electronic music was elected fourth-best club in the world by the British magazine Mixmag. – Al. Olga, 170, tel. 3667-8334, d-edge.com.br.MEMORIAL DA AMÉRICA LATINA The architectural complex created by Oscar Niemeyer hosts shows and exhibitions. The me-morial was created to strengthen cultural rela-tions between Brazil and other Latin American countries. – Av. Auro Soares de Moura An-drade, 644, tel. 3823- 4600, memorial.sp.gov.br.PARQUE DA ÁGUA BRANCA This park has an aquarium, playground, cultural activities and a space for zoological ex-hibits. – Av. Prof. Francis-

like at the end of the 19th century. – R. Vis-conde de Parnaíba, 1316, tel. 2692-1866, memorial doimigrante.org.br.FESTA DE SAN GENNAROStands sell italian food on the streets behind the São Januario parish church in the Mooca neighborhood, always in September. PARQUE DA INDEPEN- DÊNCIA The park has groves surrounded by azaleas and one hundred fountains. It’s also home to the Museu Paulista, with an excellent collec-tion that paints a picture of life in Brazil since

Jardim Botânico: trails through the woods

1500. – Av. Nazaré, un-numbered, tel. 2273-7250 e 2065-8000.

ItaqueraMEMORIAL DO CORIN-THIANS The soccer club with the biggest fan base in the city now has a museum worthy of its stadium-filling abilities. – R. São Jorge, 777, Parque São Jorge, 2095-3000.

LapaTHE WEEK This electronic music club has five dif-ferent spaces, one of which is an open-air gar-den. – R. Guaicurus, 324, tel. 3868-9944, theweek.com.br.

SantanaAEROCLUBE DE SÃO PAULO The air club has flights that offer pano-ramic views of the city. – Av. Olavo Fontoura, 650, Campo de Marte, tel. 2221-9100, aero clubesp.com.br.PARQUE ANHEMBI With more than 400,000 square meters, it's one of the largest complexes for events in Latin America. – Av. Olavo Fontoura, 1 209, tel. 2226-0400.

Vila LeopoldinaPACHA The Spanish nightclub chain has a São Paulo outpost. – R. Mer-genthaler, 829, tel. 2189-3700, pachasp.com.br.

what to do

January SÃO PauLO FaSHIOn WEEK: the fashion event reveals trends for the coming winter. anIVErSÁrIO Da CIDaDE: São Paulo’s birthday is celebrated wtih shows and a giant cake in Bela Vista on Jan. 25.

FEBruary CarnaVaL: samba schools rock the Sambódromo.

FEBruary É TuDO VErDaDE: the “It’s all True” film festival shows inter-national documentaries.

aPrILSÃO PauLO rESTauranT WEEK: a selection of good res-taurants offers special menus at inviting prices.

MayCaSa COr SÃO PauLO: Latin america’s biggest home decor and landscaping show. VIraDa CuLTuraL: live mu-sic, shows and exhibitions go all night long.

JunE ParaDa DO OrGuLHO LGBT: the energetic LGBT Pride Parade (the world’s biggest) attracts gay men and women and their supporters.

SÃO PauLO FaSHIOn WEEK: spring and summer styles get a turn on the runways.

JuLyanIMa MunDI: the latest in an-imation from around the world.FESTa DE SÃO VITO: one of the biggest events in São Paulo’s Italian community.

auGuSTBIEnaL DO LIVrO: the “Book Biennial” includes expositions by publishing houses.FESTa DE nOSSa SEnHOra aCHIrOPITa: the streets around Bixiga turn into a huge Italian party.

SEPTEMBEr DESFILE CÍVICO: the parade commemorates Brazil’s decla-ration of independence.VIraDa ESPOrTIVa: a wide variety of sporting events take place in the city.FESTa DE San GEnnarO: dur-ing four consecutive weekends, stands sell Italian food in the Mooca neighborhood. rEVELanDO SÃO PauLO: this festival includes typical dances, music and crafts.SÃO PauLO rESTauranT WEEK: a selection of restau-rants offers prix fixe menus at inviting prices.

PLEaSE nOTE: THE LISTInGS aBOVE rEFLECT THE MOnTHS THE EVEnTS arE uSuaLLy HELD, BuT arE SuBJECT TO CHanGE. FOr MOrE COMPLETE anD DETaILED InFOrMaTIOn aBOuT EVEnTS anD FaIrS, VISIT: CIDaDEDESaOPauLO.COM; VISITESaOPauLO.COM anD uBraFE.COM.Br.

OCTOBErMOSTra InTErnaCIOnaL DE CInEMa: hundreds of films from around the world.BIEnaL DE arTE: The daring art at São Paulo’s biennial al-ways stirs up controversy. Takes place in even-numbered years.COrrEDOr LITErÁrIO na PauLISTa: during the “Literary Corridor” event, Paulista av-enue gets transformed into an immense open-air library.

nOVEMBErSEMana Da COnSCIÊnCIa nEGra: during Black Con-sciousness Week, black culture gains prominence at various cultural spaces.GranDE PrÊMIO DE FÓrMu-La 1: the Brazilians host this stage of the Formula 1 World Championship at the Interla-gos racetrack. BIEnaL DE arQuITETura: the architecture biennial, held in odd-numbered years.

DECEMBErCOrrIDa DE SÃO SILVESTrE: this 15 kilometer race brings part of the city to a halt on the final day of the year.rÉVEILLOn: fireworks and concerts by famous artists get avenida Paulista in a celebra-tory mood on new year’s Eve.

São Paulo hosts more than 90,000 events a year. Plan your trip by consulting the following site: cidadedesaopaulo.com

Calendar

CALENDARIO_INGLES_FABIOFinal.indd 82 12/15/09 10:01:31 PM

São Paulo hosts more than 90,000 events a year. Plan your trip by consulting the following site: cidadedesaopaulo.com

A publication of São Paulo Turismo, S/A. The City of São Paulo’s official tourism agency has as its mission to position and promote São Paulo as the business, information and

entertainment capital of Latin America, highlighting the city’s cultural and avant-garde character, endeavoring to strengthen it as a tourist destination, seeking to expand diverse

sectors of the economy and to increase the quality of life of its citizens.

Mayor, City of São Paulo: Gilberto Kassab – www.prefeitura.sp.gov.brSão Paulo Turismo S/A President: Caio Luiz de Carvalho

Vice-President: Tasso GadzanisTourism and Entertainment Office: Luciane Leite

Promotions Manager: Marisa MarrocosCoordination: Marisa Marrocos, Juliana Carrasco

Contributors: Aline Delmanto, Andréia Piason, Bernardo Ignarra, Carolina Negri, Fernanda Ascar, Lúcia Regina, Luciana Canto Copy editing: Lilian Natal e Beatriz Le Senechal

Sites: www.spturis.com – www.cidadedesaopaulo.com – www.fiquemaisumdia.com.br – www.anhembi.com.br – www.autodromointerlagos.com

Direct correspondence to: Avenida Olavo Fontoura, 1209 – Parque Anhembi – Santana – SP – CEP 02012-021 – cidadedesaopaulo@spturis.com

Content furnished and produced by Editora Abril S/A, commissioned by Spturis. Evaluation and classification criteria are by Guia Quatro Rodas, without interference by the client. Reproduction prohibited. Some information is

subject to change without advance notice. Avoid inconvenience by calling ahead to confirm.Printed by the Divisão Gráfica da Editora Abril S.A

Tourism Department Director: Caco de PaulaEditor-in-chief: Kiko Nogueira

Contributors to this edition: Andrea Caitano, Antonio Lobato Jr., Carlos Eduardo Freitas, Carolina Tarrio, Cíntia Marcutti, Duda Bottini, Gabriela Erbetta, Hugo Ramirez,

Lucía Hernandez, Marisa Adán Gil, Martini, Seth Kugel

Marketing and Publicity: Carolina Ubrig, Fabio Luis , Paulo Zappa, Robson Monte e Virgínia Any

CALENDARIO_INGLES_FABIOFinal.indd 83 12/14/09 2:34:21 PM

São Paulo - The Brazilian Coast

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