© BLR ® —Business & Legal Resources 1408 Business Writing for Supervisors and Managers

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© BLR®—Business & Legal Resources 1408

Business Writing for Supervisors and Managers

© BLR®—Business & Legal Resources 1408

Identify the characteristics of good business writing

Use words for maximum impact

Develop efficient sentences and paragraphs

Write more effective letters, memos, e-mails, job procedures, guidelines, and reports

Session Objectives

© BLR®—Business & Legal Resources 1408

What You Need to Know• The right words

• Well-structured sentences and paragraphs

• A variety of business communications proficiently

© BLR®—Business & Legal Resources 1408

© BLR®—Business & Legal Resources 1408

Why Good Writing Skills Are Important

• Many job functions involve writing

• People judge you

© BLR®—Business & Legal Resources 1408

Characteristics of Good Business Writing

• Clear

• Concise

• Correct

• Complete

• Coherent

© BLR®—Business & Legal Resources 1408

© BLR®—Business & Legal Resources 1408

How to Use Words for Maximum Impact• Choose concrete over

vague

• Avoid jargon and puffed-up language

• Avoid slang

© BLR®—Business & Legal Resources 1408

How to Use Words for Maximum Impact (cont.)

• Link concepts to examples

• Use positive language

• Use active verbs

© BLR®—Business & Legal Resources 1408

© BLR®—Business & Legal Resources 1408

Vague Versus Concrete• “This year’s sales were

disappointing.”

• “Sales this year fell by 10 percent overall, with sales of fixtures and switches hitting a 4-year low of 500,000 and 300,000 units, respectively.”

© BLR®—Business & Legal Resources 1408

© BLR®—Business & Legal Resources 1408

Jargon and Puffed-up Language

“Pursuant to our safety policy, I investigated a possible 3(a)(iii) violation, endeavoring to ascertain whether the

injured party had taken precautionary measures, including PPE, commensurate with the explosive

propensity of the material as required by the MSDS.”

© BLR®—Business & Legal Resources 1408

© BLR®—Business & Legal Resources 1408

Jargon and Puffed-up Language (cont.)

“Following our safety policy, I investigated a possible violation of Section 3(a)(iii) of the regulations, trying to find out whether the accident victim had taken adequate precautions, including personal protective equipment, against the risk of explosion, as required by the material safety data sheet.”

© BLR®—Business & Legal Resources 1408

© BLR®—Business & Legal Resources 1408

Slang • “The customer claims that

our prices are a rip-off.”

• “The customer claims that our prices are too high.”

© BLR®—Business & Legal Resources 1408

Concept and Examples • “The first step in the procedure is

to access the data.”

• “The first step in the procedure is to access the data by pressing the F7 key.”

© BLR®—Business & Legal Resources 1408

Positive Versus Negative• “You’ll be glad you

chose our company.”

• “You won’t be sorry you chose our company.”

© BLR®—Business & Legal Resources 1408

Active Verbs • “It is planned that the

project will be completed by the end of the month.”

• “I plan that we will complete the project by the end of the month.”

© BLR®—Business & Legal Resources 1408

© BLR®—Business & Legal Resources 1408

Make Your Words Count— Questions?• Do you understand

how your writing affects your effectiveness and success?

• Do you understand the importance of choosing words for maximum positive impact?

© BLR®—Business & Legal Resources 1408

Sentence Structure • Keep sentences

simple

• Make them efficient

• Mix short and longer sentences

© BLR®—Business & Legal Resources 1408

Paragraph Structure• Topic sentence

• Content

• Length

© BLR®—Business & Legal Resources 1408

© BLR®—Business & Legal Resources 1408

Paragraph Structure (cont.)

• Use transitions to form a bridge between paragraphs

© BLR®—Business & Legal Resources 1408

Structure Your Writing Correctly

• Do you understand what we’ve discussed about sentence and paragraph structure?

© BLR®—Business & Legal Resources 1408

© BLR®—Business & Legal Resources 1408

Five Steps to Writing Better Business Communications • Define your reason

for writing

• Prepare your material

• Make an outline

© BLR®—Business & Legal Resources 1408

• Write a first draft

• Revise before you send

Better Business Communications (cont.)

© BLR®—Business & Legal Resources 1408

• Opening

• Body

• Closing

Three-Point Format

© BLR®—Business & Legal Resources 1408

© BLR®—Business & Legal Resources 1408

Business Letters • Block style

© BLR®—Business & Legal Resources 1408

Business Letters (cont.) • Simplified format

© BLR®—Business & Legal Resources 1408

© BLR®—Business & Legal Resources 1408

Memos • Purpose

• Format

• Length

• Content

• Tone

© BLR®—Business & Legal Resources 1408

E-mail • Organization

• Structure

• Length

© BLR®—Business & Legal Resources 1408

Job Procedures and Guidelines • Focus on actions

• Use command words

• Be consistent with terminology

• Use a step-by-step approach

© BLR®—Business & Legal Resources 1408

Reports • Informational

reports

© BLR®—Business & Legal Resources 1408

Reports (cont.) • Situational reports

WhatWhereWhenWhyWho How

© BLR®—Business & Legal Resources 1408

How you write is a reflection of your professional image

Effective business writing is clear, concise, correct, complete, and coherent

Your choice of words has a major impact on the way your written communications are received by readers

Proper sentence and paragraph structure helps readers interpret your meaning

Key Points to Remember