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copy Copyright 2017 Cogo Interactive LLC All Rights Reserved
Thursday January 18 18
copy Copyright 2017 Cogo Interactive LLC All Rights Reserved
Thursday January 18 18
copy Copyright 2017 Cogo Interactive LLC All Rights Reserved
Thursday January 18 18
Expert Internet Marketing Strategy
Social Media Marketing amp Policy
Search Engine Optimization
Website Development
Seminars amp Webinars
Inbound Marketing
Multimedia
Services
Thursday January 18 18
Social MediaTraining
Thursday January 18 18
LookingattheBigPictureisImportantToYourBusinessStrategy
Thursday January 18 18
Online Marketing Strategy
Thursday January 18 18
Rise Above the Noise
Thursday January 18 18
Social an Integral Part of Strategy
Thursday January 18 18
Social Media is for Leads amp Sales
Thursday January 18 18
Generate targeted leads
Generate website traffic
Top of mind brand recognition
Increase search engine rankings
Build email opt-in list
Digital generation - clients employees employers
Business Growth
Thursday January 18 18
Google considers social media outreach when ranking
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
copy Copyright 2017 Cogo Interactive LLC All Rights Reserved
Thursday January 18 18
copy Copyright 2017 Cogo Interactive LLC All Rights Reserved
Thursday January 18 18
Expert Internet Marketing Strategy
Social Media Marketing amp Policy
Search Engine Optimization
Website Development
Seminars amp Webinars
Inbound Marketing
Multimedia
Services
Thursday January 18 18
Social MediaTraining
Thursday January 18 18
LookingattheBigPictureisImportantToYourBusinessStrategy
Thursday January 18 18
Online Marketing Strategy
Thursday January 18 18
Rise Above the Noise
Thursday January 18 18
Social an Integral Part of Strategy
Thursday January 18 18
Social Media is for Leads amp Sales
Thursday January 18 18
Generate targeted leads
Generate website traffic
Top of mind brand recognition
Increase search engine rankings
Build email opt-in list
Digital generation - clients employees employers
Business Growth
Thursday January 18 18
Google considers social media outreach when ranking
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
copy Copyright 2017 Cogo Interactive LLC All Rights Reserved
Thursday January 18 18
Expert Internet Marketing Strategy
Social Media Marketing amp Policy
Search Engine Optimization
Website Development
Seminars amp Webinars
Inbound Marketing
Multimedia
Services
Thursday January 18 18
Social MediaTraining
Thursday January 18 18
LookingattheBigPictureisImportantToYourBusinessStrategy
Thursday January 18 18
Online Marketing Strategy
Thursday January 18 18
Rise Above the Noise
Thursday January 18 18
Social an Integral Part of Strategy
Thursday January 18 18
Social Media is for Leads amp Sales
Thursday January 18 18
Generate targeted leads
Generate website traffic
Top of mind brand recognition
Increase search engine rankings
Build email opt-in list
Digital generation - clients employees employers
Business Growth
Thursday January 18 18
Google considers social media outreach when ranking
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Expert Internet Marketing Strategy
Social Media Marketing amp Policy
Search Engine Optimization
Website Development
Seminars amp Webinars
Inbound Marketing
Multimedia
Services
Thursday January 18 18
Social MediaTraining
Thursday January 18 18
LookingattheBigPictureisImportantToYourBusinessStrategy
Thursday January 18 18
Online Marketing Strategy
Thursday January 18 18
Rise Above the Noise
Thursday January 18 18
Social an Integral Part of Strategy
Thursday January 18 18
Social Media is for Leads amp Sales
Thursday January 18 18
Generate targeted leads
Generate website traffic
Top of mind brand recognition
Increase search engine rankings
Build email opt-in list
Digital generation - clients employees employers
Business Growth
Thursday January 18 18
Google considers social media outreach when ranking
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Social MediaTraining
Thursday January 18 18
LookingattheBigPictureisImportantToYourBusinessStrategy
Thursday January 18 18
Online Marketing Strategy
Thursday January 18 18
Rise Above the Noise
Thursday January 18 18
Social an Integral Part of Strategy
Thursday January 18 18
Social Media is for Leads amp Sales
Thursday January 18 18
Generate targeted leads
Generate website traffic
Top of mind brand recognition
Increase search engine rankings
Build email opt-in list
Digital generation - clients employees employers
Business Growth
Thursday January 18 18
Google considers social media outreach when ranking
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
LookingattheBigPictureisImportantToYourBusinessStrategy
Thursday January 18 18
Online Marketing Strategy
Thursday January 18 18
Rise Above the Noise
Thursday January 18 18
Social an Integral Part of Strategy
Thursday January 18 18
Social Media is for Leads amp Sales
Thursday January 18 18
Generate targeted leads
Generate website traffic
Top of mind brand recognition
Increase search engine rankings
Build email opt-in list
Digital generation - clients employees employers
Business Growth
Thursday January 18 18
Google considers social media outreach when ranking
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Online Marketing Strategy
Thursday January 18 18
Rise Above the Noise
Thursday January 18 18
Social an Integral Part of Strategy
Thursday January 18 18
Social Media is for Leads amp Sales
Thursday January 18 18
Generate targeted leads
Generate website traffic
Top of mind brand recognition
Increase search engine rankings
Build email opt-in list
Digital generation - clients employees employers
Business Growth
Thursday January 18 18
Google considers social media outreach when ranking
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Rise Above the Noise
Thursday January 18 18
Social an Integral Part of Strategy
Thursday January 18 18
Social Media is for Leads amp Sales
Thursday January 18 18
Generate targeted leads
Generate website traffic
Top of mind brand recognition
Increase search engine rankings
Build email opt-in list
Digital generation - clients employees employers
Business Growth
Thursday January 18 18
Google considers social media outreach when ranking
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Social an Integral Part of Strategy
Thursday January 18 18
Social Media is for Leads amp Sales
Thursday January 18 18
Generate targeted leads
Generate website traffic
Top of mind brand recognition
Increase search engine rankings
Build email opt-in list
Digital generation - clients employees employers
Business Growth
Thursday January 18 18
Google considers social media outreach when ranking
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Social Media is for Leads amp Sales
Thursday January 18 18
Generate targeted leads
Generate website traffic
Top of mind brand recognition
Increase search engine rankings
Build email opt-in list
Digital generation - clients employees employers
Business Growth
Thursday January 18 18
Google considers social media outreach when ranking
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Generate targeted leads
Generate website traffic
Top of mind brand recognition
Increase search engine rankings
Build email opt-in list
Digital generation - clients employees employers
Business Growth
Thursday January 18 18
Google considers social media outreach when ranking
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Google considers social media outreach when ranking
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Why
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
49AreKeyDecisionMakers
61ProfessionalsUseasTheirPrimaryProfessionalNetwork
40UsersCheckLinkedInonaDailyBasis
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Worldrsquoslargestprofessionalnetworkingsite-500+millionusers
VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates
Includesahugedatabaseofcompaniesofallsizes
OffersapowerfulsearchtooltotargetclientopportuniPes
CompaniesuseLinkedintoresearchcompaniestheyareconsidering
GooglelovesLinkedin
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
The Future is Digital
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
What We Will Cover
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
LinkedinisaPowerfulMarkegtngTool
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Importance of a Complete Linkedin Profile
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
All-Star Status = Powerful Attractive Credible
40 times more likely to come up in searches
Fewer than half of LinkedInrsquos users have complete profiles
When people are considering working with you they will search Google amp LinkedIn to learn more about you
With a complete profile you look more professional and have more credibility
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Start with an All-Star Personal Profile
Use custom background
Use custom URL
Use multimediaThursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Start with an All-Star Personal Profile
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Profile - Fill Out Summary
Get found in Google searches
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Profile example
Profile - Skills amp ExpertiseGet found in Linkedin searches
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Profile - Recommendations (Support You and Your Work)
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Profile - Integrate Multimedia
video
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Add Multi-Media Content
httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Include in Profile
Headlinethatdescribeswhatyoudo
ThoroughlyfilloutSummarysecPon-GoogleSearches
PresentaPonsVideosWhitePapers
AwardsRecogniPon
CerPficaPons
RecommendaPons
IncludeTopSkillsinSkillsampExperienceSecPon
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Profile - Submit Profile URL
Googlecomwebmasterstoolssubmit-url
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Grow Your Network
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Grow Network amp Build Credibility
Join relevant Groups
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Network- Grow Connections Through Existing Email
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Joining Groups
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Network- Stay in Touch With Connections
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Create a Company Page
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Use Slideshare
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Sponsor Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Promote Content
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Promote Content
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
ItHelpsYoutoEstablishThoughtLeadership
BuildsTrustampCredibility
GreatforGe`ngFoundinSearches
BuildsBrandAwareness
DifferenPatefromCompePPon
MakeityourContentHub
Blogs
Companyupdates
CuratecontentfromInfluencers
Create a Company Page
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Create a Company Page
httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Valuable amp Relevant Content = Thought Leadership
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
10 pieces of content consumed before purchasing
Earns permission to sell
Builds thought leadership
Develops loyal customers
Differentiates from competitors
Drives engagement and leads
Why is Content So Important
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Are You Speaking to Your Audience
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
What problems do you solve
Share articles blog links relevant to your target prospect
Photos amp Video
Infographics on Process
Checklists
Slideshare Presentations
When Sharing Content- Address Pain Points
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
ldquoLikerdquoothercontent
Shareawiderangeofcontent
Leavehelpfulcomments
Addresspainpointsandhowtofix
Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo
EngageNetwork
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Multi-media Content -Sticky amp SEO
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Success Stories
Testimonials
Articles from industry
Blog posts
Newsletter articles
Share social media posts
General Content Types
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Popular Content Types
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Where to Find Content
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Content Curation amp Automation
Feedlycom-contentfeed
Hootsuitecom-auto-publishcontenttoyoursocialnetworks
70-YourContent-(Updatestatus1xdayBlog1xweek)
30-SharedContent
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Content Curation
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Content Ideas
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
AdvanceSearchToolonLinkedin
Feedlycom
InfluencersinIndustry-klearcom
Content Resources
ContentSharedinGroups
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
8020 rule
80 - information
20 - promotional
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Where and How to Post
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Post on Newsfeed
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Post on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Publish ArticlesPosts on Publishing Platform
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Publish on Group Pages
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Engage GroupNetwork- Ask Questions
Source Alex Pirouz
Questions stimulate engagement
Your question can elicit great feedback
Discussion is posted on Group feed
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Measure using Linkedin Analytics
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Publishing Calendar-Organize Content
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
BuildYourPipeline
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Use Advanced Search Tool
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Lead Generation - Targeting People
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Always Personalize Engagement
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Network- Introductions
Source Anthony JJohnson
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Company Search
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Group Search
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Automate Process
Source Anthony JJohnson
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Sales Navigator
Source Anthony JJohnson
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status
Build Network and reach out to everyone you meetknow amp invite them to connect
Strategically reach out to contactsprospects with personalized invitations
Build Thought Leadership by sharing relevant content and feed it to profile publish
Feed your network with relevant content amp calls to action
Build Sales Leads using the advanced search tool to target amp segment
Key to success is personalizing your content
Add them to your sales funnel
Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Use marketing tool
applications
Create a vanity URL
Create a profile header
Add ldquoFollowrdquo and ldquoSharerdquo
badges on websiteblog
newsletter
Broadcast company news
Claim and populate your
Company page
Reinforce how you are
different
Add video testimonials
Consistently generate content
that solves problems
Measure your progress using
Google amp LinkedIn Analytics
Use multimedia to highlight projects case studies
Ask forgive
recommendations
Join and market to relevant LinkedIn Groups
Use LinkdInrsquos powerful search
tool for lead development
Generate valuable content that
gets shared
Feed updates and blog posts
via RSS feed to network and
Groups
Use publishing calendar to
organize content
Publish articles on Linkedinrsquos
publishing platform
Determine strategy amp goals
Start or weigh in on Group
Discussions
Reach out to leads using
in mail
Use Social media to build your
email list
Create a contact form to
collect leads in database
Remember the 8020 rule
when developing content
Publish case studies
testimonials white papers
Upload video testimonials
Create a company page
Use the search feature to
target people groups companies
LinkedIn Checklist
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing
bull How to Write a Legendary LinkedIn Profile Summary
bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse
bull How to Write Your First Blog Post on the LinkedIn Publishing Platform
bull Three Steps to Writing The Perfect LinkedIn Summary
bull 12 Tips to improve your work experience section on LinkedIn
bull Everything You Need To Know About LinkedIn Endorsements
bull 6 Step Guide To Asking For Recommendations On LinkedIn
bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
bull 8 Steps To Attract More Clients With LinkedIn
bull Set up Your LinkedIn Profile for Success
bull How to Improve Your SEO With LinkedIn and SlideShare
bull How to Use LinkedIn to Become a Networking Superstar
bull How to Write the Best LinkedIn Headline (and Why it Matters)
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Follow Up
Download Presentation at cogointeractivecomlinkedin-workshop
Call for Consulting Services-703-885-8406
Download Resources at cogointeractivecom
Leave Peg Recommendation on Linkedin
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
linkedincompegmcdermott
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
linkedincompegmcdermott
703-885-8406
Thursday January 18 18
Recommended