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LX Design: A Primer
Margaret Weigel
Director, Curriculum & Learning Experience DesignSix Red Marbles | sixredmarbles.com
About Me
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
BrandeisUMassMIT
Project New Media LiteraciesDeveloping Mind and Digital MediaMindTap digital platformInteractive digital media assetsOnline course development
Former bassist for riot grrl bandsLikes IPAs, hates NDAs
Blog: http://margaretweigel.comTwitter: @bambinimedia
About Me
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
North Andover High SchoolNorth Andover Middle SchoolKittredge Elementary school
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Think of one of the best learning experiencesyou had in school.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Think of one of the best learning experiencesyou had in school.
Think of one of the worst learning experiencesyou had.
What is Learning Experience (LX) Design?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Making learning interesting, memorable and fun.
What is Learning Experience (LX) Design?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
elements of UX design approach, practices + instructional design practices + principles of learning, retention
What is Learning Experience (LX) Design?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
elements of UX design approach, practices + instructional design practices + principles of learning, retention
(… and why should I care?)
What is Learning Experience (LX) Design?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
elements of UX design approach, practices + instructional design practices + principles of learning, retention
Educational technology is a high-growth industry
-- Traditional publishers struggling to reinvent themselves
-- Startups taking advantage of market disruption
-- Boston a national center of ed tech innovation
(… and why should I care?)
What is Learning Experience (LX) Design?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
elements of UX design approach, practices + instructional design practices + principles of learning, retention
Educational technology is a high-growth industry
-- Traditional publishers struggling to reinvent themselves
-- Startups taking advantage of market disruption
-- Boston a national center of ed tech innovation
LX design is meaningful work
-- helping learners of all ages
(… and why should I care?)
What do LX Designers do?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Discovering
Concepting
Wireframing
Testing
What do LX Designers do?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Discovering
Concepting
Wireframing
Testing
Hey, that’s a lot like UX practices!
LX vs. UX: Similar practices…
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Discovering
Concepting
Wireframing
Testing
… but different conditions
LX vs. UX: Similar practices…
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Discovering
Concepting
Wireframing
Testing
Outcomes
Audiences
Motivations
Environments
… but different conditions
LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
Can’t Read
LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
Can’t Read
Can’t Write
LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
Can’t Read
Can’t Write
Hates Math
LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
Can’t Read
Can’t Write
Hates Math
Hates School
LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
Can’t Read
Can’t Write
Hates Math
Hates School
Limited Skills
LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
Can’t Read
Can’t Write
Hates Math
Hates School
Cries Easily
Limited Skills
LX vs. UX: Different Outcomes
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Learning Experience User Experience
Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences
Motivations
Environments
LX vs. UX: Different Audiences
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Learning Experience User Experience
Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.
All users; in practice, some populations excluded.
Motivations
Environments
LX vs. UX: Different Motivations
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Learning Experience User Experience
Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.
All users; in practice, some populations excluded.
Motivations Learner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices.
User will not be assessed on quality of participation, minimal impact on future life choices.
Environments
LX vs. UX: Different Environments
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Learning Experience User Experience
Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.
All users; in practice, some populations excluded.
Motivations Learner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices.
User will not be assessed on quality of participation, minimal impact on future life choices.
Environments Learner participation is obligatory, mandated. S/he typically cannot choose between a variety of options.
User is persuaded to participate, can choose between different options.
LX vs. UX: Viva La Difference
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Learning Experience User Experience
Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.
All users; in practice, some populations excluded.
Motivations Learner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices.
User will not be assessed on quality of participation, minimal impact on future life choices.
Environments Learner participation is obligatory, mandated. S/he typically cannot choose between a variety of options.
User is persuaded to participate, can choose between different options.
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Thank you!
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