موس لاسمین مود لاسمین لوا لاسمین · Solomon, M. R. (2014), Consumer...

بازنگری شده –( بازاریابی) بازرگانیمدیریت -وس کارشناسی ارشدربرنامه د

نیمسال سوم نیمسال دوم نیمسال اول

تحلیل آماری روش تحقیق پیشرفته پیشرفته مدرییت و سازمان اهی نظرهی

مدرییت روابط با مشتری مدرییت استراژتیک پیشرفته مدرییت تبلیغات و ربند

مدرییت منابع انسانی پیشرفته بازاریابی و مدرییت بازار پیشرفته تصمیم گیری کارربد تئوری اهی

بازاریابی استراژتیک بازارشناسی مدرییت رفتار مصرف کننده

مدرییت فروش

Advanced Organization and Management Theory

;

Mary Jo Hatch, Ann L. Cunliffe (2013), Organization Theory: Modern, Symbolic, and Postmodern Perspectives, Oxford University Press.

W. Richard Scott, Gerald Fredrick Davis (2007) Organizations and Organizing: Rational, Natural, and Open System Perspectives, Pearson Prentice Hall.

Stephen P. Robbins (2009) Organization theory: structure, design, and applications, Prentice- hall.

Gareth Morgan (2006), Images of Organization, SAGE Publications.

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Consumer Behavior

.ed., Prentice Hall th, 11Consumer Behavior: Having and BringSolomon, M. R. (2014),

.ed, Prentice Hall th, 11Consumer BehaviorSchiffman L. G. & Wisenbilt, J. (2014),

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Advanced Human Recourse Management

Matiza Lillian, 2013. Human Resource Management, Gin Verlag.Simons Rae. 2011. Human Resource Management: Issues, Challenges and opportunities.

CRC Press.

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(APACE,BCG, SWOT, IE, EFE, IFE, QSPM,

Advanced Strategic Management

Fontaine, Rodrigue & Ahmad, Khaliq (2013) Strategic Management from an Islamic Perspective Text and Cases, John Wiley& Sons, Singapore.

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Advanced ResearchMethod

;

;- Saunders, M., Lewis, p.,&Thornhill, A (2013). Research Methods for business students. Prentice Hall - Sekaran, U., &Bougie, R, (2010). Research methods for business: A skill building approach. Wiley, USA.- Stephen D., Marylynn. T., & Frances J, (2012). Qualitative Research: An introduction to methods and designs. John Wiley & Sons, USA

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Marketing Advanced Market& Management

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Statistical Analysis

SAS

B. J. Winr, Donald R. brown, Kenneth M. Michels, Statistical principles in experimental design, McGraw- Hill. - W. J. Conover, Practical Nonparametric Statistics, Willey.

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&Market ology Market Essue

-

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Strategic Marketing

Lamb, Charles W

Strategic market management.Aaker, David A.,David A. Aaker.New York Wiley,2005

Marketing strategy and management.Baker, Michael John,Michael J. Baker.London Macmillan 1985

Marketing management: A strategic approach.Boyd, Harper W;Walker, Orville C,Harper W. Boyd, Orville C. Walker.Homewood, IL Irwin 1990

Cases in strategic marketing.Rosenthal, David W.;Brown, Lew G.,David Rosenthal, Lew G. BrownUpper Saddle River, NJ prentice hall, 2000

Strategic marketing: creating competitive advantage.West, Douglas C.;Ford, John Battice;Ibrahim, Essam,Douglas West, John Ford, and Essam Ibrahim.Oxford

Oxford university press c2006Strategic marketing.Cravens, David W.;Piercy, Nigel,David W. Cravens, Nigel F.

PiercyBoston McGraw-Hill Irwin, 2009

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Applied Decision Making

Evangelos Triantaphyllou, Multi- Criteria Decision Making Methods: A Comparative Study, Springer.

Thomas L. Saaty, The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation, McGraw- Hill.

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Customer Relationship Management

.

Hill, Nigel

- Customer relationship management: a global perspective,Raab, Gerhard, by Gerhard Raab.et alAldershot, Hampshire, England Gower c2008- Customer relationship management systems handbook,Sharp, Duane E., Duane E. SharpBoca Raton Auerbach Pub. c2003

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Sale Marketing

Personal Selling

- Marks, R. (2008), Managing for sales results. New Jersey: JohnWiley& Sons - Salisbury, F. (2005). Sales training. Hampshire: Gower

- Sales Management,Dalrymple, Douglas J.;Cron, William L.;DeCarlo, Thomas E.,Douglas J. Dalrymple, William L. Cron, Tho Hoboken, NJ. Wiley c2004

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Management Brand Advertising

IMC

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