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Talking about social causes is not always something sad
Wednesday, 21 July 2010
The Coke side of Charity is
Wednesday, 21 July 2010
The Coke side of Charity is
HAPPINESSCoke has the social responsibility of bringing more happiness to the world
Top 5 in leading companiesTop 5 in respected companiesTop 25 in corporate response
Wednesday, 21 July 2010
Giving hapiness to those who need it most…
…when need it most
Wednesday, 21 July 2010
The Happiness Factory Foundation
Joining the world With a common goal In the biggest Christmas celebration
Translating Coke’s philosophy into consumers action
Wednesday, 21 July 2010
Why Christmas?
Wednesday, 21 July 2010
Why Christmas?
Children
Wednesday, 21 July 2010
Why Christmas?
ChildrenConsumer
Wednesday, 21 July 2010
Why Christmas?
Children
Brand
Consumer
Wednesday, 21 July 2010
Why Christmas?
Children
BusinessBrand
Consumer
Wednesday, 21 July 2010
Communication task
Wednesday, 21 July 2010
Communication task
Engage
Wednesday, 21 July 2010
Communication task
Engage to provoke
Wednesday, 21 July 2010
Communication task
Engage to provoke
Release your Christmas spirit,their happiness depends of you.
Wednesday, 21 July 2010
Deliverables
Wednesday, 21 July 2010
Deliverables
TraditionalMedia
Phase I:•Core Creative Idea•Proof of concpets for global applications in TV, outdoor and digital
Wednesday, 21 July 2010
Deliverables
Earned Media
TraditionalMedia
OwnedMedia Phase I:
•Core Creative Idea•Proof of concpets for global applications in TV, outdoor and digital
Phase II:•Earned media and free publicity initiatives.•POS, trucks, vendings, labels etc
Wednesday, 21 July 2010
Deliverables
Earned Media
TraditionalMedia
OwnedMedia Phase I:
•Core Creative Idea•Proof of concpets for global applications in TV, outdoor and digital
Phase II:•Earned media and free publicity initiatives.•POS, trucks, vendings, labels etc
Phase III: Deployment Tool Kit
Wednesday, 21 July 2010
We want Big Numbers
Earned Media
Consumer Response
countries x =200 10MMsmiles
50Ma/endants
5X( )Media Investment
Wednesday, 21 July 2010
We want Big Numbers
Earned Media
Consumer Response
Supported by Coke we can do it!
countries x =200 10MMsmiles
50Ma/endants
5X( )Media Investment
Wednesday, 21 July 2010
We want Big Numbers
Earned Media
Consumer Response
Supported by Coke we can do it!
With your creativity will be a piece of cake!
countries x =200 10MMsmiles
50Ma/endants
5X( )Media Investment
Wednesday, 21 July 2010
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