09_PonHoldings_book_web_optimized

Pon HoldingsCorporate Identity

Pon Holdings

Pon is an organisation employing 9.000 people in 11 countries. They are dealers for, amongst others, Caterpillar,

Porsche, Volkswagen, Audi , Seat, Skoda and Motrac Linde.

Pon remains one of the largest family owned businesses in The Netherlands.

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Brand Environment Design ensures that all brand items originate from the core values of the organisation. Every item

produced is an outcome of this process.

Brand Environment Design

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Initiate

WHY ?

In 2006 Pon asked QuA to develop a new corporate identity for the entire Holding. The company is organised on four

levels and the identity would have its influence on each one of those levels, making the company really look like a family.

The atmosphere as a whole was briefed in one sentence, discreet but decisive.

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Pon remains one of the oldest family-run businesses in The Netherlands.

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S i g n at u r e

L O g OD i r e C t i O n

Wa r r a n t Y

S Y n e r g Y

Research

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g r a P H i C L a n g u a g e L O O k - a n D - f e e L

Researching three possible design directions.

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Research

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Research into the graphic language: colour, photography, logo and typography.

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D i S C r e e t B u t D e C i S i V e

Concept

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The new logo is the foundation of the identity:Circles represent individual people and companies

which together form the Holding.

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O r g a n i S at i O n a L

S t r u C t u r e

P O n H O L D i n g S

Va r i O u S O P e r at i n g C O M Pa n i e S

P O n a u t O M O t i V e

P O n e Q u i P M e n t + P O W e r S Y S t e M S

P O n r e ta i LP O n a u t O M O t i V e P r O D u C t SP O n f i n a n C e & S H a r e D S e r V i C e SP O n i M P O r tP O n P O W e rP O n e Q u i P M e n tP O n n O r t H a M e r i C aP O n M a nP O n M at e r i a L H a n D L i n gP O n e Q u i P M e n t r e n ta L + L e a S e

Z O O M fa C t O r g r i D

L e V e L 1 ; H O L D i n g

L e V e L 2 ; D i V i S i O n S

L e V e L 3 ; g r O u P S

L e V e L 4 ; O P e r at i n g C O M Pa n i e S

Explore

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g r i D L O g O B r a n D a P P e a r a n C e

Exploring the four levels of brand architecture.

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D i V i S i O n S

L e V e L 2

H O L D i n g

t h i s c o n c e r n s t h e P o n H o l d i n g s e n t i t y

C u r r e n t l y t h i s c o n s i s t s o f t h e P o n a u t o m o t i v e a n d P o n e q u i p m e n t + P o w e r S y s t e m s d i v i s i o n s

L e V e L 1

int

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tin

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rn

Ma

ga

Z(n

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Explore

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a n o r g a n i s a t i o n a l i n t e r m e d i a t e l a y e r w i t h i n w h i c h v a r i o u s s u b s i d i a r i e s w i t h s i m i l a r a c t i v i t i e s h a v e b e e n o r g a n i s e d .

t h e s e a r e c o m p a n i e s t h a t a r e “ i n t h e m a r k e t ” .

g r O u P S

L e V e L 3

O P e r at i n g C O M Pa n i e S

L e V e L 4

Translating Brand Architecture into communication carriers.

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Explore

CO

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Or

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L e V e L 1 : H O L D i n g

L e V e L 4 : O P e r at i n g C O M Pa n i e S

L e V e L 4 : O P e r at i n g C O M Pa n i e S

L e V e L 4 : O P e r at i n g C O M Pa n i e S

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The Holding look-and-feel is often combined with other identities such as Porsche or Volkswagen.

L e V e L 4 : O P e r at i n g C O M Pa n i e S

L e V e L 4 : O P e r at i n g C O M Pa n i e S

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D i V i S i O n S

L e V e L 2

H O L D i n g

L e V e L 1

Explore

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g r O u P S

L e V e L 3

O P e r at i n g C O M Pa n i e S

L e V e L 4

The deeper the level, the less dominant the Holdings identity becomes.

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Finalise

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Final design of the intranet website and printing proofs to test the designs in reality.

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Finalise

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Items for the introduction of the new identity.

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Production

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The new corporate identity was presented at a management event in Norway.

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Production

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To introduce the identity, we produced an introduction film, CD and brochure.

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Production

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Introduction CD for all staff members and Powerpoint template explaining the new brand guidelines.

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Production

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The new corporate logo:laser-cut stationary - simple and modest.

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Production

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The second communication level.Pon Equipment+Power Systems & Pon Automotive.

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Production

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g r O u P S B e L O n g i n g t O

P O n a u t O M O t i V e

g r O u P S B e L O n g i n g t O

P O n e Q u i P M e n t + P O W e r S Y S t e M S

Third communication level.

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Production

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The concept of simplicity and modesty was developed intoa simple and functional intranet site.

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Production

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The Corporate Website built upon the same grid asthe intranet. The overall atmosphere is more dynamic because

it communicates externally.

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Met vriendelijke groeten,

VOORNAAM + ACHTERNAAM FUNCTIE-TITEL..............................................................................................Pon Holdings B. V. :: Huis ‘De Salentein’ ::Putterstraatweg 5 :: NL-3862 RA Nijkerk ::Postbus 6 :: NL-3860 AA Nijkerk :: T +31 [0]33 xxx xxx xx :: M +31 [0]6 xxx xx xx ::M +31 [0]33 xxx xxx xx :: E naam.achternaam@pon.nl ::I www.pon.nl ::..............................................................................................

Production

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DEZE KOP IS OPGEMAAKT IN ARIAL BOLD 24 PT. KAPITALEN

• Onderwerp één van een lijst met bullets in Georgia regular 18 pt. • Onderwerp één van een lijst met bullets in Georgia regular 18 pt. • Onderwerp één van een lijst met bullets in Georgia regular 18 pt. • Onderwerp één van een lijst met bullets in Georgia regular 18 pt. • Onderwerp één van een lijst met bullets in Georgia regular 18 pt. • Onderwerp één van een lijst met bullets in Georgia regular 18 pt. • Onderwerp één van een lijst met bullets in Georgia regular 18 pt.

02-06-2007

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Paul van Merrienboer | PH.KI.0705.002f | Corporate Finance

TITLE PRESENTATION ARIAL BOLD 32

Subtitle Arial Bold 18

Designs for Certificate, email signature and Powerpoint template.

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Production

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New design for ‘De Koopman’, an internal newsletter and digital correspondence templates.

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Production

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A 120 page manual describes the brand guidelines on all 4 organisational levels of the company was developed in

co-operation with NykampNyboer.

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Production

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Mini manuals for each level of the organisation and ‘Pon in Bedrijf’ magazine.

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For more information please contact:

QuA AssociatesGrasweg 61

1031 HX AmsterdamThe Netherlands

P: +31(0)20 494 6565F: +31(0)20 494 6500

E: info@qua.nlwww.qua.nl

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