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8/20/2019 1 Science of Behavior Slides
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1 Social Thinking
Impression Formation Attribution
Stereotypes & Prejudice
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2 Social Influence
ObedianceConformity Persuasion
3 Social Relations
CommunicationRelationships Aggression
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History if Social Psychology! 1895-7: Le Bon: theory of crowd behavior;
Triplett conducts experiment on a "social facilitation" effect.
! 1908: First textbooks of social psychology
! 1921: Journal of Abnormal Psychology! Journal of Abnormal and Social Psychology
! Origins of experimental method in 1930s: Lewin
! Growth period: 1950s-1960s: Asch, Sherif, Heider, Festinger
! 1968: Journal of Abnormal and Social Psychology! Journal of Personality and Social Psychology
! 1970s-80s: Fast rise of the cognitive approach
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Antecedent conditions
General laws
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total R = .63
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Control group
Experimental group
! Barring chance! replicate!
! X is an operation; what is the process set in motion?
! Always: X " M" Y
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Control group
Experimental group
! Is there really no other di" erence
between XE and Xc ?
! Did we really measure Y?
Dose
0 g 50g 100g
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A0 A1
B0
B1
A0 A1
B0 B1 B2 B0 B1 B2
C0
C1
A0 A1 A2
Within !subject designs vs. Between !subjects designs
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