11 ECA Electrical Industry Conference - Speakers Interactive approach to find out what the...

11

ECA Electrical Industry Conference - Speakers

Interactive approach to find out what the conference speakers were discussing

22

ECA Electrical Industry Conference – Talking Heads

Interactive way to get the inside scoop from conference attendees

33

ECA Electrical Industry Conference – Networking Showcase

Video summary of the Networking Showcase sessions (and links to presentations)

44

ECA Electrical Industry Conference – Video Round-Up

Video news report rounding up the full event – business and social clips

55

ECA Electrical Industry Conference – Photo Gallery

Over 170 photos covering all the business and social highlights of the conference

6

Learnings & Leads

Excellent advance scripting and planning Better to have more time after conference before sending out

information ECA want more input into content – now need to refine that relationship Team now have better understanding of format of conference and work

involved

Good Content for TV@PoS and VoltiNEWS reports and for website Interesting Feedback from working group 50 new registrations Website hits Meeting with David Pollock, ECA to discuss closer integration Tony Cooke – Liaison officer ECA Northern Regions very keen for closer

integration Higher profile in industry in general Discussions with Frank Whitefoot regarding 2009 Potential partnership with KNX

6

7

Frankie’s positive outcomes from the ECA Conference

Fabulous networking opportunity Allan Littler, ECA President and Chairman of Amalgamated Ltd. Martin Bailey, NG Bailey’s Chief Innovation Officer and ECA Vice President

(Building Service Engineers) Doug King, Principal of King Shaw Associates (Building Service Engineering) Ray Foster, MD of J. Brand (Electrical Data Telecommunications Contractors

& System Integrators) Bill Wright, MD W. Wright Electrical (Electrical and Mechanical Contractors)

Proved strength in film production and editing, along with development of ECA mini-site – Voltimum is a one-stop shop media partner (camera crew, presenter, journalist, web designer, and advertiser)

8

Break

9

TV@PoS

Update

10

Interbuild presentation

11

Marketing actions – online and offline

Electrex Glasgow 2008

12

Topics

SEO Training Part 1

Internet today and tomorrow

Current Status and targets

How does Google evaluate my site ?

Site Optimization for better visibility?

SEO Training Part 2

Multimedia Search Engines

Optimize the site’s contents

First impacts 12

13

Internet today and tomorrow

14

(Million) Population Internet Users %

Europe 810 338 42

North America 335 233 69

China (PR) 1,317 162 12

Japan 129 88 68

Rest of the world 3,984 424 11

Total 6,575 1,245* 19

*: 509 M in 2000

Internet today

Users ( Sept 2007 )

14

15

Entering traffic

Internet today

95% of internet entering traffic comes from Search Engines

Search results generated daily

Market share in Europe:

15

Top 5 ( June 2007)

16

Quality of search results in our world

Internet today

Non « traditional »  distributors pollute results

The visibility of your brand will be affected by this

16

17

Universal Search Engines

Internet tomorrow

Search Engines move towards a mix of multimedia content Animated images, videos Addresses and Maps News Books, documentations Forums, blogs

This content appears in the results

17

18

Universal Search Engines

Internet tomorrow

We believe the winners will be those that will be able to appear in the new generation popular sites with high value content

Professionals and Potential prescribers

18

19

Current status and targets

20

Indexed pages on March 31, 2008

Status and targets

voltimum.co.uk 57,300

voltimum.it 240,000

20

Voltimum total is 78% of the the total number of partner indexed pages and growing !

Company Site Pages indexed by GoogleABB abb.co.uk 29200Applied energy appliedenergy.co.uk 25CMPL cm-products.com 54Cooper cooper-ls.com 326Dimplex dimplex.co.uk 1170Draka drakauk.com 141Eaton eaton.com 11,500Electrak electrak.co.uk 146Fluke fluke.co.uk 23900Kew technik Kew Technik 43Legrand legrand.co.uk 111Leica Geo leica-geosystems.com/uk/en/lgs_18994.htm 1MK mkelectric.co.uk 340Nexans nexans.co.uk 920OSRAM osram.co.uk 73Philips lighting.philips.co.uk 3Phoenix Contact phoenixcontact.co.uk 1200Prysmian prysmian.co.uk 50Schneider schneider-electric.co.uk 1810Thorn thornlighting.co.uk 283Vent Axia ventaxia.co.uk 6Weidmuller weidmuller.co.uk 1830

21

Status and targets

Targets 2008

Optimization of the www.voltimum.co.uk site

Work with you to increase the visibility of your site

Increase the number of indexed pages

Analyze and push multi media content on appropriate sites

21

22

How does Google evaluate my site ?

23

How does Google evaluate my site ?

What you want to know

What is the Page Rank ?

Evaluation (0-10): Of the content Of the interest of the users for the page

Applies to one single page

How and when does it apply ? When the page is indexed Varies monthly Calculates as follows:

PR = 1

PR = 2PR = ?PR = ?

PR / 10 = 0.2PR / 10 = 0.2

PR / 10 = 0.1PR / 10 = 0.1

24

How does Google evaluate my site?

What you want to know

What is the Trust Rank? Quality / Relevance rating

Targets: Suppress spams Promote Universities, governmental bodies, .org sites…

25

Site optimization for better visibility