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Tapping the Power of NarrativeStorytelling
Storytelling: Tapping the Power of Narrative
Andy GoodmanDirector
Storytelling: Tapping the Power of Narrative
Andy GoodmanDirector
Storytelling: Tapping the Power of Narrative
Andy GoodmanDirector
Storytelling: Tapping the Power of Narrative
Andy GoodmanDirector
We’ve got a problem.We’ve got a problem.
I’m positive we have a problem.
I’m positive we have a problem.
Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.
“I was bad…”“I was bad…”
T.R. and Zach
Zach Harris
T.R. (#2) Fall 2003
Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.
We engage our students through dynamic teaching, active scholarship, personal attention, and experiential learning. We inspire our students to be citizens of character who demonstrate professional and civic leadership.
OF JARGON
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StorytellingSocial Networking 1.0
Tapping the Power of NarrativeStorytelling
Why is narrative so powerful?
How do you build a lasting storytelling culture?
What makes a good story?
Storytelling is an integral part of our history, identity, how we remember, and why we give.
Why is narrative so powerful?
Why is narrative so powerful?
I don’t know any stories.
Why is narrative so powerful?
The “How We Met” Story
The “Why I Never Eat Sushi” Story
The “Why I Prefer Dogs over Cats” Story
The “My Annoying Teenager” Story
The “I Should Be on American Idol” Story
The “Why I Do What I Do” Story
Why is narrative so powerful?
IDENTITY
Why is narrative so powerful?
“… the collection of stories we have compiled is, to some extent, who we are.”
The “How We Met” Story
The “Why I Never Eat Sushi” Story
The “Why I Prefer Dogs over Cats” Story
The “My Annoying Teenager” Story
The “I Should Be on American Idol” Story
The “Why I Do What I Do” Story
STORIES YOU WANT TO TELL
- STORIES NOBODY WANTS TO HEAR
STORIES YOU TELL (YOU)
Why is narrative so powerful?
Why is narrative so powerful?
MEMORY
Memory Study (1976)5 year olds
Why is narrative so powerful?
++
soap and shoe1 out of 21
Why is narrative so powerful?
soap and shoe in a sentence
8 out of 21
““ ......””
Why is narrative so powerful?
soap and shoe in a question
16 out of 21
““ ?? ””
Why is narrative so powerful?
++ 1 out of 21
16 out of 21““ ?? ””
8 out of 21““ ......””
Why is narrative so powerful?
“The Impact of Learning About the Identifiable Victim Effect on Sympathy” University of Pennsylvania/Carnegie Mellon, 2004
Deborah Small, Paul Slovic, et al.
$1.14 $2.38
GENEROSITY
Why is narrative so powerful?
Why is narrative so powerful?
How do you build a lasting storytelling culture?
What makes a good story?
It’s in your DNA.
What makes a good story?
It’s in your DNA.
What makes a good story?
It’s in your DNA.
What makes a good story?
1 minute
Think about a time when there was something you really wanted. Use the time to make some notes.
2 minutes
Tell a story about that time to the class in 2 minutes or fewer.
What makes a good story?
1 minute
• What did you want?
• Why did you want it?
• What did you do to get it?
• What happened?
• How did you feel afterwards?
What makes a good story?
Time’s up!
Please let the moderator know you’d like to share your story.
What makes a good story?
“It’s going to be okay, Jennifer.”
While we’re lining up stories…
“It’s going to be okay, Jennifer.”
While we’re lining up stories…
Time for your stories…
What do these stories have in common?
Please let our moderator know that you’d like to com ment.
GOAL
RESOLUTION
INCITING INCIDENT
PROTAGONIST
BARRIER
BARRIER
BARRIER
ACT I ACT II ACT III
What makes a good story?
What makes a good story?
While an occasional disinclination to exercise is exhibited by all age cohorts, the likelihood of positive health outcomes makes even mildly
strenuous physical activity all the more imperative.
What if a marketing or development office had created Nike’s slogan?
What makes a good story?
What makes a good story?
Why is narrative so powerful?
How do you build a lasting storytelling culture?
What makes a good story?
Identify your “core stories” and make sure everyone who talks about your institution
knows them by heart.
How do you build a lasting storytelling culture?
The “How We Met” Story
The “Why I Never Eat Sushi” Story
The “Why I Prefer Dogs over Cats” Story
The “My Annoying Teenager” Story
The “I Should Be on American Idol” Story
The “Why I Do What I Do” Story
IDENTITY
How do you build a lasting storytelling culture?
YOUYOU
INSTITUTIONAL IDENTITY AND CULTURE
Building a lasting storytelling culture
UDM is a student-centered university.
UDM provides a practical / professional education focused on student outcomes.
UDM offers strong academic programs.
UDM has a commitment to Catholic principles and Jesuit and Mercy traditions.
UDM is a service-oriented university.
Building a lasting storytelling culture
The “Practical Education” Stories
The “Strong Academics” Stories
The “Catholic Principles” Stories
The “Service Oriented” Stories
INSTITUTIONAL IDENTITY AND CULTURE
The “Student-Centered” Stories
Building a lasting storytelling culture
UDMUDM
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Building a lasting storytelling culture
Questions & Comments
Please let our moderator know that you’d like to as k a question.
Coming your way…
www.thegoodmancenter.com
Follow me on Twitter: @GoodmanCenter
www.lipmanhearne.com
Thank You!
Lakota Nation
The Sacred BundleOne last story…
Jane Goodall’s Sacred Bundle
of Hope
YourYourStoriesStoriesThe EndThe End
Definitely NotDefinitely Not
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