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3G CDMA Latin America Regional ConferenceMay 15 & 16, 2007
1
CDMA2000 as a Platform for Emerging MarketsFlavio Mansi
Vice President, Business Development3G CDMA Latin America Regional Conference
May 15-16, 2007
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3G CDMA Latin America Regional ConferenceMay 15 & 16, 2007
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CDMA2000 Competitive Advantage• Excellent RF propagation characteristics:
– Signals can travel longer distances– Fewer base stations are needed to cover wider areas– Network investment and operating costs are significantly reduced
• Spectrally efficient and mature technology:– Economically supports high-quality voice, and “always-on” broadband data,
and multimedia services – Unmatched network capacity and coverage
• Up to 168 users (155 Erlangs) of voice traffic per 5MHz sector/carrier 1 - More than 4 times GSM 2
• EV-DO Rev A provides up to 3.1 Mbps peak data rate per user - More than 20 times that of an EDGE network 3
– Improved security and privacy– Numerous value-added services designed to increase operator revenue– A simple and cost effective migration path to next generation services, that
preserves your investment• A 3G technology
– An excellent performance & value propositionNotes: 1. CDMA2000 1X with 1-way receive diversity at handset and 4-way Rx diversity at BTS (assuming 1% blocking).
2. GSM with AMR vocodor and re-use of 1:1Sources: 1. "Further Capacity Improvements in CDMA Cellular Systems", QUALCOMM Inc, Roberto Padovani
2. “GSM AMR Vocoders: Facts About Increased Voice Capacity”, QUALCOMM Internal Paper: Rao Yallapragada3. "EDGE Performance Evaluation”, Alecsander Eitan and Amir Gazit, Qualcomm Israel Ltd., March 2003
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3G CDMA Latin America Regional ConferenceMay 15 & 16, 2007
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1. Simulación QUALCOMM, ganancia SAIC no incluida2. Simulación QUALCOMM3. "Further Capacity Improvements in CDMA Cellular Systems", QUALCOMM Inc, Roberto Padovani, Asume 2-way Rx Div en la terminal y 4-way Rx
Diversity en la BTS. 4GV: Capacity Operating Point 24. Simulación QUALCOMM, 4GV: Capacity Operating Point 2
9x
EVRC
2FL Rx7x
EVRC
3x
AMR
12.2 kbps
4x
EVRCBase EFR 3/9
10x, 4GV
5xAMR 5.9
2xAMR 3/9
12x4GV, PIC11x, 4GV
7x
2FL Rx
3xAMR 1/1
12x, 4GV, 2FL Rx
14x, 2FL Rx4RL Rx
8x, 2FL RL4RL RX
GSM1 cdmaOne WCDMA2 1X3 DOrA (VoIP)4
287 – 448301 – 462
1/1
10x, EVRC2FL Rx
14x, 2FL Rx4RL Rx
Nota:Asume carga de tráfico de voz al 100%en sistemas móviles
Comparación en la Capacidad de voz(Erlangs por Sector en 2x10 MHz)
231 – 448245 – 462
1/1
107 – 246120 – 260
1/1
1341471/1
31 – 9041 – 1033/9 – 1/1
Erlangs/SectorUsuarios/SectorReuso de Frecuencias
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3G CDMA Latin America Regional ConferenceMay 15 & 16, 2007
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CDMA2000 requires the least number of cell sites for rural markeCDMA2000 requires the least number of cell sites for rural marketstsAssumptions:1. Coverage area = 1,000 sq. km.2. Subscriber density = 31 Subs/sq. km3. Available spectrum = 5 MHz4. Average voice traffic per sub = 200 MoU/month5. Average data traffic per sub = 5 Mb/month6. Wireless penetration = 50%, Carrier market share = 25%7. Voice usage = 100%, Voice BH = 10%8. Data usage = 100%, Data BH = 12%9. Simultaneous Calls/Sector/Carrier: EV-DO = 44, 1X = 35, GSM/EDGE = 6, WCDMA/HSDPA = 60, WiMAX = 2510. Physical Layer FL data throughput (kbps): EV-DO = 1280, 1X = 350, GSM/EDGE = 86, WCDMA/HSDPA = 3600, WiMAX = 2300
5353
2424
EV-DO/VoIP@800 MHz
2727
1X@800 MHz
WCDMA/HSDPA@2100 MHz
7575
GSM/EDGE@900 MHz
175175
WiMAX@2500 MHz
Source: QUALCOMM, September 2006
Less cell sites - lower total cost
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3G CDMA Latin America Regional ConferenceMay 15 & 16, 2007
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Fixed WirelessPhones
Data Usage
VideoPhones
KaraokePhones
Voice+SMSBrowserPhonesVoice Only
M2MMeters
Broadband Laptop PCs
PDAPhones
VideoConferencing
Voice Devices
NavigationDevices
TelemetryModules
GamePhones
Mid Tier
High
Entry Level
Price Tier
CDMA2000 Provides Greater Segmentation to Address All Market Needs
Location Trackers
WorldPhones
Smart Phones
MusicPhones
PC DataCards
ConsumerElectronics
Mobile TVPhones
BroadbandModems
USBModems
Public Safety Phones
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3G CDMA Latin America Regional ConferenceMay 15 & 16, 2007
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MotorolaC210
LGRD2330
KyoceraK112
Huawei C218
HaierD1000
JingpengSpektra 101
SamsungN 380
ZTEC133
Nokia1255
ZTEC150
SamsungN500
BREWBREW--enabled lowenabled low--end phonesend phones
LGRD2340
LGRD2430
LGRD2530
LGRD2630
UTStarcomC1122
38 entry-level CDMA handsets from 13 suppliersNotes: 1. Mobile devices shown are sold in India at an ex-factory wholesale cost below US$50.
2. Only devices shipped in volumes above 10,000 units are shown.
Sub-US$50
MotorolaC131
LGRD2535
LGRD2670
SamsungS109
KyoceraKX 17
CDMA2000 Provides a Wide Selection of Affordable DevicesCompetition and economies of scales continue to drive down prices
Sub-US$40Sub-US$30
ZTEC160
LG2750
Rose631
Jingpeng101
TCL401
LGRD2650
LGRD2690
LGRD2710
MotorolaW150i
HaierC1000
HuaweiC2205
JingpengC131
JingpengC132
LG2530
LG3330
Legend: Color Screen Handsets
ZTE204
ZTE203
ZTE202
Kimpo761
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3G CDMA Latin America Regional ConferenceMay 15 & 16, 2007
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0
50
100
150
200
2005 2006 2007 2008 2009 2010 2011
3G CDMA: Sub-US$50 Devices
(Millions)Sub-US$50 3G CDMA2000 Handset Shipments
Source: Shailendra Pandey, Research Analyst, Mobile Wireless, ABI Research, March 2007
Affordability will expand the reach of 3G CDMA
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3G CDMA Latin America Regional ConferenceMay 15 & 16, 2007
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Providing Universal Services 3G is Connecting Citizens to Voice & Internet ServicesIndia• Reliance will meet universal service obligations by
providing 3G service to 48,310 villages that don’t have public phone facilities1
• Shyam Telecom has equipped a fleet of around 200 self-employed rickshaw drivers with a mobile calling office, including fax2
Dominican Republic• Tricom deployed over 1,700 public pay phones in
underserved rural areas. These phones will eventually be used for high-speed Internet access3
Uganda• MTN and Grameen Bank helped the economy of
villages by providing microcredtis to deploy CDMA WLL “Village Phones” @ 800 MHz4
Ecuador• Edumasters installed 3G kiosks at several public
schools to provide free Internet access. Panama is next.5
Chile• BellSouth provided 3G broadband access to 667
schools nationwide6
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3G CDMA Latin America Regional ConferenceMay 15 & 16, 2007
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Fulfilling Public Safety Initiatives3G is protecting and saving livesU.S.• 3G carriers offer E911 services with accurate (5-30m)
position location capabilities• The Broward County (Florida) Sheriff’s Office uses 3G
for child protection services
Japan• SECOM launched a nationwide location-based security
service
China• Unicom donated 150 kid tracker devices to the Beijing
School of the Blind3
Korea• SKT and National Police Agency introduced a Missing
Children Service
Norway• Nordisk Mobiltelefon delivered a custom push-to-talk
GUI for Norwegian Police
Canada• Ontario Police quickly access vital information
(including fingerprints IDs) and respond to emergencies instantly with position location dispatch
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Conclusion
• The “CDMA2000 Rural Connectivity Solution” offers affordable telephony, Internet and multimedia access to large coverage areas that have a low population density
• Rural Services: CDMA2000 addresses a country’s national objectives by increasing telephony, Internet penetration, enterprise productivity, and improving vital services including:
– Telemedicine, remote learning, public safety, asset management, emergency and disaster relief, national security, telemetry, transportation and utility services, agriculture, tourism, etc.
• Coverage: CDMA2000 enables the largest coverage area using the lower (warmer) 450 and 800 MHz frequency bands and extended base station coverage solutions.
• Network Costs: The spectral efficiency of CDMA2000 and its All-IP architecture reduces the Total Cost of Ownership (TCO) of a network, improves performance and enables faster deployments.
• Entry-level Devices: A large selection of entry-level CDMA2000 handsets are currently available. The average price for these devices is expected to approach $33 by 2009.
Thank You!
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