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12
Cornerstones
of Online
Advertising
About me:
Inbound Marketing
Certified Proessional
Brand Strategy Consulting
APCON, NIPR,Hubspot
Social Media Thought leader, 2011
Consul, Socialbakers.com
www.adeolakayode.com
MD/CEO Teleios Consulting
@delola
deolakayode@gmail.com
every move counts
Please note...
I have a structured content
I will be happy to deviate when
necessary
I can answer your questions along
the way
I will try to make it informal,
interactive and fun
Overview:My Assumptions
You are in business
You want to know how the hype of
social media will add value to your
business
You want to reach
your customers
1. Marketing
used to be
Simple
This used to work...
... and marketing was
straightforward
800-555-1234AnnoyingSalesperson
Video: http://www.youtube.com/watch?v=QUCfFcchw1w
Social Media: Fad or Fact?
The convergence of Social Media,
Mobile and Digital Technology is
shifting how people consume
media content.
The power to invoke a buying
decision has not only moved
from businesses to consumers,
the customers have CHANGED.
The rules of the game has changed
Welcome to the Word of
Mouse generation
How...?
Internet/Online Marketing
Social Media Marketing
Outbound Marketing
Inbound Marketing
Content Marketing
Mobile Advertising
Digital Marketing
Search Marketing
Viral Marketing
Push Advertising
Pull Advertising
Email Marketing
Event Marketing
B2B Marketing
B2C Marketing
1. Online Strategy:
Why some entrepreneurs go online?
Great Lead generation service - 12.2%
Customer Service -17.5%
Reach (local + international) - 37.2%
Market Research - 42.3%
Customer/Consumer Engagement - 85.4%
Direct audience/fan communications - 65.0%
Spread testimonies/results - 59.9%
Learning custoner preferences - 59.1%
Low Cost - 51.1%
• Brand Building 48.2
2. Your Virtual Office:
Your website and social media:
Consider it not just as your
normal information place; it can
be your virtual global office
Your website should be the
central component of your
social media strategy
If your website needs work,
best to sort this out first before
getting serious about social
media
Have you really asked why you
need a website?
Your Website:
The foundation stone
Blog
Online video/ Youtubechannel
Content sharing sites – Flickr,
Slideshare etc
Email Marketing
Email signature blocks
Online forums posts
RSS
Podcasts
Search engine marketing (pay
per click)
Search engine optimisation
Social bookmarking
Media releases
Collateral / stationery
Offline marketing /
promos
QR Codes
74% of people using smartphones or tablets to browse
the internet will wait only five seconds for a web page
to load on their mobile device before abandoning
the site.
CMS vs Static
SEO
Content update
Extension - plug-ins
and themes
Support - pool of
developers
User friendly
Quick installation
Propriety
Top brands using CMS
Sony
Ford
EBay
Yahoo
Samsung
Mozilla
CNN
• Wall Street Journal
3. KeywordResearch:
Keywords are the sweetest juice
for entrepreneurs since orange
juice
Keywords are the phrases and
words people type into search
engines or they use to describe
their preferences
They are the way people describe
your product or services
Keywords
75%
How many times have
you clicked on page 9?
4. PPC Advertising
Local
Search
Paid
Search
Organic
Search
Paid
Search
Local
Search
Keywords
www.adeolakayode.com
5. SearchEngine Optimisation:
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the
science of increasing traffic to your website
by improving the internal and external
factors influencing ranking in search engine
results. It is a major part of Internet
marketing. It is mostly technical in nature.
#1
30/05/12#2
31/05/12
#3
18/02/12 #5
30/08/12
6. EmailMarketing:
• This makes use of autoresponders
• Measurable
• Trackable and
• Effective
7. Blogging:
Blogging initiated the
need to share content
your own way
8. Analytics
3 types of Media
9. Tools
There are tools for
almost absolutely
everything
10. Social Media
Social Media Marketing (SMM) refers tothe process of disseminating messages,gaining internet traffic or attentionthrough social media websites in orderto promote a personality, cause orbusiness. It involves all methods,strategies, channels and platformsaimed at using social media platformsto communicate and engage a definedtarget audience in order to met adefined marketing objective.
-Deola Kayode
Blogs: WordPress, Blogger/BlogSpot, Typepad
Social Networks: Facebook, Google Plus, LinkedIn
Newsgroups/ Forums: Nairaland, Naijabestforum
Blog Aggregators/ Communities:
BlogCatalog, MyBlogLog, NetworkedBlogs, Afrigator
Content communities (multimedia):
Video Sharing : YouTube,Ustream,Vimeo,Hulu
Music Sharing: iTunes,Napster,Notjustok
Photo Sharing:Flickr
Micro communities: Twitter, FriendFeed
Micromedia :12 seconds,Seesmic,Twitpic,Twitvid
Instant Messengers: BBM, Whatsapp, Skype, Y!
11. ContentMarketing
12. Promotional Plan
MD/CEO Teleios Consulting
www.adeolakayode.com
@delola
deolakayode@gmail.com
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