15PC Harper_Ideas_FINAL

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Idea-genera3ngSolu3on-findingDifference-making

SteveHarper,VPMarke3ng,MagellanRxManagement2015MagellanRxManagementPartnerConference

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KellySculptor,MITFabLab

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“Whenweweretoldit’simpossible,weknewit’stheright

waytobedone.”

-  JohnSuTerBoeing747TeamLeader

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“Peopleneedtohavethefreedomtobecrea>ve,aplace

thatbringsthebestoutineverybody.”

-JackWelch

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Idea-genera>ng

Solu3on-finding

Difference-making

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Older>Moredifficult

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Harder>Seethingsdifferently

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Locked>Waysofthinking

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“Imagina>onismoreimportantthanknowledge.”

-AlbertEinstein

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of5yearoldstestashighlycrea3ve

…Yetonlyofadultsdo

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Don’tlooseourcrea8vity…

Justlearnhabitsthatstopitfromemerging

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Whendivergentthinkingbecomess3fled,crea3vitysuffers!

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Didn’tstopaskingques3onsbecausetheylostinterest…

Theylostinterest

becausetheystoppedaskingques8ons!

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Americancrea3vityscoresare…

FALLING

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Wheredoyougetyourideas?

ManuallaborListeningtoachurchsermon

WakingupinthemiddleofthenightExercisingReading

Boringmee3ngsFallingasleepCommu3ngShowering

Goingtothebathroom

10987654321

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FuelLookCloserBeatItUp

Go!

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Perspec3veEnvironmentS3mulus

Willingness

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Experiencestodrawfrom

Makeconnec8onsDrawanalogies

Createjuxtaposi8on

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Perspec3ve

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Perspec3ve

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Environment

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Environment

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Environment

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Environment

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S3mulus

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S3mulus

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S3mulus

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Package tag: “Shop in your PJs on the new walmart.ca”

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S3mulus

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S3mulus

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Willingness

ExploreSucceed

FailExperiences

LifeCommunity

What’sInYourBucket?Makeconnec3ons

DrawanalogiesCreatejuxtaposi3on

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Willingness

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“Crea>vityisamuscle”

-  KevinCarrol

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JoelBurger AshleyKing

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LookCloser

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Lookatyouridea

FindpaTernsTwistandturnit

Followyourintui3onTurnitupsidedown

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“Thear>stisnotadifferentkindofperson,buteverypersonisa

differentkindofar>st.”

-  EricGillPhilosopher

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BeatitUp

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Cri8callyweighit

ItsdrawbacksItspossibili3es

Ques3onyourassump3onsListentoyourgut

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MaybeabePeridea…

Rightaroundthecorner

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Go!

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GasInTheEngine

DevelopastrategyCommityourselftoitOvercomeexcuses

Ideakillers

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GreggKaaplanFounder

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400MWalkBy

$2BRev

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“Smarter.Faster.BeMer.”

-  BobField

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Smarter

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SmarterMedicalPharmacy

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Faster

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FasterQRCodes

Pa3entEngagement

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QRCode

StayswiththemedNeverhavetolookforinstruc3ons

NopaperworkReusable

Attheprescrip3onlevel

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BeTerBeTer

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BePerRepor3ng&Tools

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Repor8ng&Tools

EnhanceduserexperienceMovablewidgets

Intui3veguidedscreennaviga3onHoverText

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FuelCrea3vity

Juxtaposi3on

Ideas

Authen3cSolu3ons

Innovate

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Idea-genera>ng

Solu8on-finding

Difference-making

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