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2010-04-09
MaxSumo and MaxEva
An overview
Disposition
1. MaxSumo
2. Example of MaxSumo
3. MaxEva
4. Questions
MaxSumo
A tool that gives guidance on how to plan, monitor and evaluate a MM-project
With focus on assessment of:
The effort of the project
The change in attitudes towards a mobility shift
The change in mobility behaviour
The uniqueness is that MaxSumo provides step-by-step guidance, where behavioural change can be followed up at different levels
How to use MaxSumo
Mission Statement and Objectives
Target Groups
Services & Option offered
Targets and Indicators on
Assessment Levels
Methods
Monitoring collect a basic data-
set
Evaluation of the data collected
MEP: Monitoring
and Evaluation Plan for the
actual project
Project Start
Monitoring and Evaluation
How to use MaxSumo
Mobility Management
Mobility Management
services
New mobility options
System impacts System impacts
Assessment Levels
A
Project activities and outputs
B Awareness of mobility services provided
C Usage of mobility services provided
Asse
ssmen
t of service
s p
rov
ided
D Satisfaction with mobility services provided
E Acceptance of mobility option offered
F Take up of mobility option offered
Asse
ssmen
t of m
ob
ility o
ptio
ns o
ffered
G Satisfaction with the mobility option offered
H Long-term attitudes and behaviour
Overa
ll effec
ts I System impacts
How to use MaxSumo
Mission Statement and Objectives
Target Groups
Services & Option offered
Targets and Indicators on
Assessment Levels
Methods
Monitoring collect a basic data-
set
Evaluation of the data collected
MEP: Monitoring
and Evaluation Plan for the
actual project
Project Start
Monitoring and Evaluation
Data collection methods
Several methods available (surveys, counts, interviews)
Control for external factors
Evaluation design Control group design
Comparison group design
One group design
How to use MaxSumo
Mission Statement and Objectives
Target Groups
Services & Option offered
Targets and Indicators on
Assessment Levels
Methods
Monitoring collect a basic data-
set
Evaluation of the data collected
MEP: Monitoring
and Evaluation Plan for the
actual project
Project Start
Monitoring and Evaluation
Example: Individual markering at Skurubron
MaxSumo Monitoring and Evaluation Plan
Template 1Overall goals To reduce traffic with 560 cars during/hours during peak
hour over the bridge.
Target groups Frequent commuters (3 times a week or more)
Identified through filming
Mobility services provided
Individual marketing (tailored information)
Free public transport cards
Mobility option(s) offered
Example of a Test Traveller project
Example: Test Traveller / Job ticket projectFramework conditions
Person-rel. factors Travel behaviour before: 5 % PT, 95 % car
As
se
ss
me
nt o
f se
rvic
es
p
rov
ide
d
A MM project details: 10 posters, Intra net info, 4 meetings, 1000 E
B Awareness: 48 % (480 employees)
C Usage: 28 % (280 employees) particip. in info-meet.
D Satisfaction: 80 % satisfied with info and test concept
Mo
bility
op
tion
offe
red
E Acceptance: 6 % (54 people) signed a contract
F Take up: During test month: 85 % PT, 15 % car
G Satisfaction: 90 % of TT satisfied with commuting by PT
Effe
cts
H Long-term att & beh: After 12 months: 40 % PT, 60 % car
I System impacts: Car traffic: 110.000 km, CO2: 20 tonnes
Summary MaxSumo
MaxSumo gives you
- Help to manage and pilot
- Guidance on survey design:- control group
- comparison group
- one group
- Practical help: Examples of questions
- Help throughout the whole process: stop and go
- Early results
- Comparable results
To be aware of…
- Clear objective
- Clear conceptions of services and options offered
- Best if used already in the planning stage
- You don´t have to use all levels
- Only provides a structure – still the same requirements on the competence of the evaluator
- Important to also measure modal shift
MaxEva web-based database
Interactive database with input and output modules
Based on MaxSumo and SARA
Repository for results from MM projects using MaxSumo
MaxEva input
Measure
Measure description (goal, target group, services and option offered)
Measure settings (where, type of PT/bicycle supply etc)
Data on: External factors
Stage position
Travel behaviour
MaxSumo level A: Performed activities
MaxSumo level B-H: Awareness, Usage, Satisfaction, Acceptance, Take up
MaxEva output
MaxEva gives you
Overview of needed data for an evaluation
Easy and quick overview of your obtained results
Help to calculate the environmental effects (CO2)
Overview of results from other projects
Possibility to benchmark your results with other´s
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