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2010 DOWNTOWN WEST ORANGE ALLIANCEANNUAL REPORT
EAGLE ROCK
TORY CORNER
ST. MARK’S
THE VALLEY
National Main Street 4 Point Approach to Downtown
Revitalization
• PROMOTION
• ORGANIZATION
• DESIGN
• BUSINESS RETENTION/RECRUITMENT
PROMOTIONS
Promotional events run by the Alliance bring people to Downtown West Orange.
Events are geared toward families of West Orange and are meant to familiarize them with
the downtown businesses and to foster a sense of comfort and pride in their downtown.
PROMOTIONS
6th Annual Downtown West Orange Street Fair
Sunday, May 30th 11pm-5pm
Main Street in front of Town Hall
PROMOTIONS
1st Annual Downtown Blues Festival
Saturday, July 3rd
6:30-9:45pm
Colgate Park
PROMOTIONS20th Annual Downtown Classic 5K Run
“Mayor’s Run/Walk to Break the Silence”
www.walkforovariancancer.com
Sunday, October 3rd 10am
Over 500 walkers/runners registered
Over $70,000 raised for Ovarian Cancer
PROMOTIONS
Farmers Market Friday, July 2nd- Friday October 29th 12-6pm
Parking lot in back of Town Hall
PROMOTIONSDowntown Holiday Open House
December 4th, 2010 Breakfast with Santa at Our Lady of Lourdes
Reading in a Winter Wonderland at the WO Library Crafts with Kids at the Police Sub-Station
Llewellyn Park Tours with Council Members as Tour Guides Pictures with Santa at Supreme Bakery
Old-Fashioned Dickens Carolers in the Valley
BUSINESS DIRECTORY
A business directory was created for downtown West Orange and was disseminated at all of our major events throughout the year.
In 2011, a new, improved business directory will be re-designed and published.
BUSINESS RETENTION
WOvip Discount Program• The number of participating downtown businesses is
32. • We receive at least a dozen calls from residents
asking us to send them a discount card after the Outlook comes out.
• This program has been very successful in keeping the downtown and its businesses in the forefront of the residents minds.
• In 2011 a mailing will go out to all non-participating businesses to get more downtown involvement.
DESIGN COMMITTEE
• The Design Committee’s purpose is to create an attractive, coordinated and
quality image of the downtown by capitalizing on its unique assets and
heritage.
Downtown MaintenanceStrong Partnership with the Department of Public Works
District Banners throughout the Year
HOLIDAY DECORATIONS The Alliance renegotiated their contract with Rileighs Decor and leased new holiday
decorations for the downtown district that include banners and lighted snowflakes. This renegotiated contract will save the Alliance $5,000 a year.
STREETSCAPE IMPROVEMENTS$2.24 million in Federal Funding
Eagle Rock & St. Mark’s sections of Downtown West Orange in Spring of 2011
New Crosswalks & Traffic Signals
Pedestrian Lighting New Sidewalks,
Benches, Trash Receptacles & Planters
Improvements to Parking Lot #4 on Valley Road
New Downtown Wayfinding Parking Signs
FAÇADE IMPROVEMENTS Through the Alliance’s own expanded façade grant program, we were able to initiate improvements to 11
downtown businesses in 2010. Businesses and property owners invested $52,000 of their own money
in these improvements with the Downtown Alliance giving out $16,000 in matching grants
BUSINESS RETENTION/RECRUITMENT
COMMITTEE• This committee works to strengthen
existing downtown businesses and, eventually, to recruit additional businesses resulting in an improved retail mix, a stronger tax base and a stable role for the downtown as a major contributor to the community’s economy.
BUSINESS RETENTIONNew Businesses
Ribbon Cuttings
Northfield Bagels Goodfellas Pizza
New Investment in Downtown West Orange!
Egan’s-104 Harrison $98,000
Dunkin Donuts-382-390 Main$263,000
New Investment in Downtown West Orange!
296-298 Main$14,254 Don’s Liquor- 53 Washington St.
$6,000
Business Assistance
Business Owner Meet & GreetsHow Your Business Can Save Energy and Money Using New
Jersey’s Clean Energy Program
Wednesday, March 10, 2010
5:30pm-7:00pm
Due Amici, 450 Main Street
ORGANIZATION
• The Organization Committee worked hard to promote the Downtown West Orange Alliance Main Street Program
throughout the community.
New E-mail Newsletter
A new bi-monthly E-mail newsletter was launched in March, 2009.
In an effort to communicate regularly to businesses, property owners and shoppers in Downtown West Orange, the Downtown West
Orange Alliance launched a monthly e-mail newsletter in March of 2009. This electronic
newsletter provides information on downtown events, new store openings, construction
updates, proposals etc.
Page 3 in the Outlook
Expanded Use of Social Networking Tools and On-Line
News Outlets
WEBSITE www.downtownwestorange.org
o Redesigned and continually updated o Linked to the township’s official website as well as
other related sites and Downtown businesses like Supreme Bakery and Cecil’s Jazz Club & Restaurant.
o The site explains the Alliance’s work and goals and serves to advertise our events and our projects.
o A new interactive mapping service has been added to help shoppers find their favorite downtown businesses.
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