2011 - Emerging technologies, trends and standards that ... · Storage Costs and Availability...

2011 - Emerging technologies, trends and standards that can impact ongoing the

evolution of government streaming platforms

Sanjiv Menezes

President and Founder Sliq Media Technologies

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Contact Information Technical Questions/Comments:

Sanjiv Menezes

Sanj@sliq.com

President and Founder

Sliq Media Technologies

Product info/demo: Nic Cote

nic@sliq.com

1-514-846-0322 x24

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Industry trends - Topics 3 screen delivery DASH - HTTP segmented streaming Codecs Bandwidth costs and availability Storage costs Virtualization Infrastructure as a service Evolving distribution channels Open government Accessibility Semantic web New generation of customers

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3 Screen Delivery PC Delivery

Desktop Laptop/netbook Windows, iOS, Chromium, Linux

Mobile delivery Smartphone (iOS, Android, BB, Symbian, WP7) Tablet/eReader Pocket Player (iPod, Walkman etc.)

TV Delivery TV 3.0 (Samsung, Sony, LG etc.) Media Players (Apple TV, Roku, GoogleTV, WD, Boxee, WM

Extender, DLNA) Other (Xbox, PS3)

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DASH - HTTP segmented streaming Dynamic Adaptive Streaming over HTTP

Different from RTSP, HTTP streaming, Progressive download

Emerging W3C standards

Expected to be part of HTML5

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CODECs H264/AAC emerging as de-facto standard

Split between Google/Netscape and rest of world (WebM vs MP4)

Various MP4/TS container formats are incompatible between streaming technologies

Transmuxing is possible

H264 SVC on the horizon but not commercially ubiquitous

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Bandwidth Costs and Availability Hosting/Server side

$3/GB in 2006, $.15 today, 20:1 reduction

Uplink costs for 100Mbps uplink $10,000/month to $1000 per month, 10:1 reduction

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Bandwidth Costs and Availability Client Side

DSL costs for 1.5Mbps from $80/month to $20-$45 (40%-75% reduction in 10 years)

Wireless bandwidth now $50/month 7Mbps, soon 40Mbps same price

New high bandwidth wired services emerging, Fios, Fibe etc. (50Mbps ++)

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High Speed Market Share Overwhelmingly high speed in North America (>90%)

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Mobile Broadband Availability of mobile broadband (3G), 2007 and

2008 (91%)

2.6M 3G Subscriptions , 71% YoY growth 2008-9 http://www.crtc.gc.ca/eng/publications/reports/PolicyMonitoring/2010/cmr61.htm

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Storage Costs and Availability Historical decline of 45% year over year in raw storage

costs in the past 10 years.

Cost per SAN raw terabyte 2005 -$15,000 - $50,000 , Today - $1,500 – $7,000 (10:1 reduction)

DAS - Local storage on server in 2005 was 30GB – today 100+ GB. 4TB Raid 5 possible in 1U.

(continued)

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Storage Costs and Availability Client side storage typically fractional terabyte to

multi-terabyte (300+ GB)

Mobile device storage 16-64 GB

Trend towards disk based ‘tape replacement’

Trend towards storage efficiency (de-dupe, thin provisioning etc.)

SSD used for Tier 0 cache and eventually Tier 1

Virtualized storage – dynamic allocation

Cloud storage $150 - $300/month per Terabyte (covered later)

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Virtualization Trend towards virtualized environments and blade

servers

New server hardware platforms optimized for VMs (i.e. Cisco)

New high density computing form factors (CPU ‘sticks’, multiple servers in same chassis etc. SGI, nVidia)

Flexible re-provisioning of CPUs

GPU computing (ex: nVidia CUDA,great for transcoding, grid encoding)

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Infrastructure as a Service Cloud storage ($.15 - $.25/GB/Mo – Amazon S3, Azure)

Offsite virtual hosting (Rackspace, Amazon EC2, Azure)

CDN app hosting (Azure, Google app engine)

Pure CDN services (Azure, Limelight, Akamai, Amazon)

Transcoding services (encoding.com, hdcloud etc.)

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Emerging Distribution Channels Netflix

Amazon

iTunes

Youtube, long format & live eventually coming

Zune

BitTorrent

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Open Government Bulk data availability

Open APIs

Enable/encourage third party composite apps (mash-ups)

Encourage participation and citizen dialog

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Accessibility (Disability Access) Legislative requirements

Timed text

SMIL

MPEG7

Encoder, container and protocol support

HTML5

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Semantic web Searchable chapter marks

Enabled deep contextual searching, linking and cross referencing

Store contextual data tags within rendering formats

Publish additional indexes alongside human renderings

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Semantic web

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Semantic web

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Next Generation of Customers Under 20 y/o don’t use email

More time on youtube/Facebook than TV

Don’t use physical media

Download entire movies regularly

Highly dependent on smartphones

Demand great UXs

Expect everything to be available immediately

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The End Thank you! Technical Questions/Comments:

Sanjiv Menezes Sanj@sliq.com President and Founder Sliq Media Technologies

Product info/demo:

Nic Cote nic@sliq.com 1-514-846-0322 x24

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