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7/27/2019 2012-13 Baptist Community Report
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A VISION FOR
THE FUTURE
OF CARING
20122013 COMMUNITY REPORT
7/27/2019 2012-13 Baptist Community Report
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WELL BEYOND
A CENTURY
Download ShelbyFit, the first fitness app for Memphis and Shelby County.
14hospitals and one
residential hospice
Educating more than
1,000future health care
professionals at the
Baptist College of
Health Sciences
More than
14,000employees
4,500affiliated physicians
For more information,
visit baptistonline.org
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2012 and 2013 were landmark years for Baptist
Memorial Health Care. We celebrated 100 years as
the leading health care provider in the Mid-South.
Baptist was built on a vision from a group of
leaders who sought to fill the need of health
care in this community, and we are excited toexpand that vision into the next 100 years.
As we move into the next century of care, we
are looking for the best and most up-to-date
resources to provide patient and family-
centered care. We invite you to read about
how we celebrated our centennial with special
partnerships across the Mid-South and how we
are beginning initiatives to continue to improvepatient care throughout the system.
Youll also discover a few ways we have supported
the communities we serve. As the largest not-for-
profit health care provider in the Mid-South with
14 affiliate hospitals, we consider it a blessing to
be able to support all of our communities.
Providing community benefit is one of the most
important ways we fulfill our mission, mirroringthe three-fold ministry of Christhealing,
preaching and teaching.
As we prepare our facilities for the evolving world
of health care, we want to continue providing our
patients with the best care available. Thats why
we are building and expanding all over the
systemfrom a new, 680,000-square-foot facility
in Oxford, Miss.; to a new, integrated cancer centerin Memphis; and our new NEA Baptist Memorial
Hospital, NEA Baptist Clinic headquarters and
NEA Baptist Cancer Center in Jonesboro, Ark.,
to name a few.
What remains unchanged, however, is our vision
of being the provider of choice by transforming
the delivery of health care through partnering
with patients, families, physicians, colleaguesand employers; and by offering safe, integrated,
patient-focused, high quality, innovative and
cost-effective care.
We look forward to carrying our founding vision
into the future, and we look forward to you joining
us in our second century of health care.
Stephen C. Reynolds
President and Chief Executive Officer
Baptist Memorial Health Care
A Letter From the President and CEO Facing Page: Baptist Memorial Health Carecelebrated its centennial in 2012 by bringing
together the community in outreach efforts that
encourage healthy living. Top: Baptist partnered
with the Shelby Farms Park Conservancy, helping
to improve and promote exercise, health and
the environment. Bottom: As part of Baptists
centennial celebration, colleagues planted 100
Overcup Oak trees that will give shape to an
exciting gateway to Shelby Farms along Farm
Road and Walnut Grove. The trees will eventually
grow up to 100 feet. We also partnered with
Shelby Farms to develop ShelbyFit, a free wellness
and resource app for iPhone and iPad users.
ShelbyFit allows users to get information about
their community park, events, as well as track their
fitness and wellness goals.
Above: Baptist collaborated with the Harwood
Center, a program that provides education to
special needs, preschool age children. Harwood
serves 56 children between 18 months and 5 years
of age. Baptists contribution to Harwood helps
increase awareness and access to educational,
therapeutic, diagnostic and treatment resources
for children who have special developmental
needs and their families. The support from Baptist
will add staff and allow Harwood to add additionalclassrooms and increase the number of financial
need scholarships available to families.
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In celebration of our 100th anniversary, Baptist
Memorial Health Care hosted several events
throughout 2012 for colleagues, retirees,
alumni, family members and the community to
commemorate this important milestone.
One of the special events was the yearlong
Baptist Centennial Speaker Series, featuring
special guest speakers with a variety of relevant
topics for Baptist colleagues and the community.
Oscar-winning actress Marlee Matlin (left), the
youngest and the only deaf actress to win the
Academy Award for Best Actress in a LeadingRole, visited the 40-bed neonatal intensive
care unit (NICU) at Baptist Memorial Hospital
for Women as part of her Speaker Series
appearance. The NICU is where we treat babies
who are born premature or have complications,
such as heart defects or underdeveloped lungs.
The 500 babies born in the unit each year
represent about 10 percent of the babies born atBaptist Womens Hospital.
Matlin delivered a message of hope and
encouragement to children and families during
her visit and her speech at the event benefiting
the NICU.
Former NFL coach and current commentator
Tony Dungy (bottom left) inspired colleagues.Baptist strives to promote a culture that
values the uniqueness of the individual, the
diversity of the work force, and encourages
the accomplishment of corporate goals. Dungy
spoke about being uncommon and about
diversity in the workplace.
Nearly 26 million children and adults in the
United States have diabetes. Grammy Award-
winning singer Patti LaBelle (bottom, right)
kicked off our speaker series with a testimony
about her own struggle with diabetes and her
Centennial Speaker Series
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book, Recipes for the Good Life. She entertained
a sold-out audience with recipes and healthy
living tips, and Baptist continues to address thisgrowing health issue with our Baptist Diabetes
Management Program, which provides free
classes to the public on education, prevention,
and treatment of pre-diabetes and diabetes. The
classes address diabetes medications, coping
with diabetes, nutrition (including eating out and
label reading) and exercise.
Geralyn Lucas, author of Why I Wore Lipstick
to My Mastectomy, offered words of wisdom
to breast cancer survivors and other guests.
Lucas shared her personal breast cancer story
and encouraged women to be proactive when it
comes to their health.
Civic leaders in the area along with Baptist
Memorial Health Care board members and
community partners helped Baptist celebrate100 years as the leading health care provider in
the Mid-South at the centennial anniversary gala.
Mayors A C Wharton and Mark Luttrell presented
a proclamation during the gala.
President George W. Bush, accompanied by
his wife, Laura Bush, and their daughter Jenna
Bush-Hager, spoke at the gala at the Dixon Gallery
& Gardens (above). The Bushes entertained the
audience with stories about their time in the White
House and their current activities and projects.
Above: Baptist teamed up with Habitat for
Humanity of Greater Memphis to build the
organizations 400th home for a family in
need. In addition to the Baptist sponsorship,
approximately 500 Baptist colleagues
volunteered to build the house and collected
donations to fill the home with household
items for the family.
I want to thank God.
He has given Baptist
and Habitat the tools
to help someone like
me own a home, said Canida
Williams, homeowner of a Habitatfor Humanity house sponsored
and built by Baptist Memorial
Health Care and its employees.
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Beginning in early 2014,
patients will be able
to schedule their own
appointments, order
medication refills and
send direct messages
to their health care
providers throughBaptist OneCare,
a new electronic
health record
Baptist cancer patients
will have increased
access to Vanderbilt-
Ingram Cancer Centerclinical research
trials and genetic
diagnostic tools.
Many of these services
will be available in
local communities
through Baptists
14-hospital system
INS IGH T FO R
IMPROVINGCARE
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Baptist Memorial Health Care and the Vanderbilt-
Ingram Cancer Center began an academic
affiliation in 2013, paving the way for new clinical
research and academic education opportunities
designed to enhance cancer programs.
The new affiliation establishes a framework
for collaborative oncology initiatives between
Baptist Cancer Center and Vanderbilt-Ingram
Cancer Center. Baptist cancer patients will have
increased access to VICC clinical research trials
and genetic diagnostic tools. Many of these
services will be available in local communities
through Baptists 14 affiliate hospitals across
North Mississippi, West Tennessee andEast Arkansas.
Through the affiliation, Baptist and Vanderbilt
physicians will develop more personalized cancer
treatment based on patients genetic makeup,
which is the future of cancer care.
The goal of the academic affiliation is to enhance
cancer care throughout the region served by
Baptist and to advance VICCs mission to
prevent more cancers whenever possible and
bring research discoveries and new treatments
to individuals with cancer much more quickly.
Specific goals of the academic affiliation include:
Joint clinical trials
Sharing of clinical pathways
Sharing of cancer tissue to help advance
personalized, genomic-based therapy
Jointly held, disease-specic conferences
for physicians and staff
Research-based fellowship training programs
in oncology subspecialties
Joint public education programs in cancer
prevention, treatment and control
Baptists participation in National
Comprehensive Cancer Network activities
as a VICC sub-site
Partnership in grant applications for
cancer research funding
In addition to the academic affiliation, Baptist
Cancer Center and Vanderbilt-Ingram Cancer
Center have offered seminars on several cancer
topics, including ways to proactively live healthier
lives. The free seminars featured experts from
Baptist and Vanderbilt.
Vanderbilt-Ingram Cancer Center Affiliation
Stephen C. Reynolds, president and CEO of Baptist
Memorial Health Care; Joseph Simone, MD, former
medical director of the Baptist Cancer Center; and
Jennifer Pietenpol, Ph.D., director of Vanderbilt-Ingram
Cancer Center, sign the new affiliation agreement
between Baptist and Vanderbilt.
Baptist Memorial Health Care is transitioning to
a new electronic health record revolutionizing
the way we provide care with more convenience,
improved patient care and enhanced patient
safety. Branded as Baptist OneCare, it will create
one record for each patient that is accessible to
all the patients caregivers and to the patients
themselves.
The electronic health record system will begin
at selected Baptist locations January 1, 2014.
Patient charts, billing information, doctors notes,
medications, test results, and medical historywill all be brought together in one place for both
patients and caregivers.
Patients can access their health records for
information, schedule appointments, request
prescriptions, and send secure messages to their
doctors. With the convenience of one unified
system, Baptist OneCare will help provide even
better, more convenient care for our patients.
2013 Epic Systems Corporation. Used with permission.
All rights reserved. BMHCC. 2012.
Baptist OneCare
Baptist OneCare will allow us to
transition from a premier hospital
system to becoming a truly
patient-centric health care
delivery system
Dr. Jack Brown,
chief medical information officer
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Baptist Memorial Health Care is improving care
for patients by now offering more pediatric
services at Baptist Memorial Hospital for
Women. On July 11, 2013, we officially broke
ground (above) on a new pediatric emergency
department, to open in 2014.
Pediatric services include outpatient and
inpatient care, as well as surgery services and
child life specialists, provided in a child-friendly
environment for patients from birth to age 18.
The inpatient unit comprises 12 beds with
respiratory and cardiac monitoring capabilities,
a playroom, a child life specialist and 24-hour
pediatric hospitalist coverage. The pediatric
outpatient diagnostics area has five assessmentrooms that provide radiology and laboratory
services to patients. The hospital also offers
pediatric general surgery; ear, nose and
throat services; plastic surgery; obstetrics and
urology procedures; and treatment for eye and
orthopedic conditions. There also are three
surgical recovery rooms.
The new Baptist Childrens Eye Center at the
Baptist Womens Hospital is a virtual center
located in the pre-operational and operating
rooms of the hospital and serves as a regional
resource for neonatal intensive care unit and
pediatric patients in the Mid-South, providing
specialty eye care treatment for diseases of the
eye. This is the first eye center in the Mid-South
that offers pediatric and NICU patients the full
continuum
of eye care.
Pediatrics at Baptist Memorial Hospital for Women
Best Places to Work
Throughout its 100+ year history, Baptist Memorial
Health Care has built a culture where colleagues
are supported and engaged. In 2012, Baptist was
ranked No. 2 among large employers and 23rd
overall nationally in Modern Healthcare magazines
top 100 Best Places to Work in Healthcare.
Close to 400 health care organizations acrossthe country competed for this very prestigious
distinction. Baptist was one of only a few large
health care systems to be named to the list.
The annual Best Places to Work in Healthcare
program recognizes health care employers for
creating workplaces that enable employees to
perform at their optimum level to provide patients
and customers with the best possible patient care
and services.
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Baptist Medical Group (BMG) is one of the areas
largest not-for-profit multispecialty physician
group practices, with more than 500 physicians
and nurse practitioners representing nearly 40
specialties in West Tennessee, East Arkansasand North Mississippi. The group continues to
grow and add the best physicians across the
Mid-South, giving patients easy access to care
without traveling too far from home.
BMG provides a comprehensive range of care for
all ages with an integrated approach that gives
patients better, more convenient health care.
Since April 2009, BMG has opened primary
care and internal medicine physician practices
throughout West Tennessee and several locations
in Mississippi, with ongoing plans to expand to
other areas and specialties. Today, BMG-affiliated
groups include NEA Baptist Clinic, the largest
physician group in Northeast Arkansas; Stern
Cardiovascular Foundation, one of the largest andmost comprehensive cardiology group practices
in the region; Memphis Lung Physicians; Boston
Baskin Cancer Foundation; Family Cancer Center
Foundation; Integrity Oncology Foundation;
Forest Hill Family Practice; Humphreys Family
Practice Clinic; Memphis Internal Medicine;
The Light Clinic; Finn and Associates; and
many others.
A Growing Family of Physicians
Right: Baptists executive vice president and chief
operating officer, Jason Little, addresses Baptist
Medical Group members at the groups annual
physician summit. The summit brings together
doctors from all BMG specialties and regions
to discuss operational issues and plan for the
upcoming year.
Memphis Most
The Memphis Most contest sponsored by
The Commercial Appealis an annual survey that
asks Memphis-area residents to name the best
the city has to offer. Several Baptist Memorial
hospitals and services were named finalists
and Baptist won in three categories. Baptist
Memorial HospitalMemphis (Best Hospital),
Baptist Memorial Hospital for Women (BestWomens Hospital), and The Stern Cardiovascular
Foundation (Best Heart Clinic).
Consumer Choice Award
For the 18th year in a row, a majority of
Memphis-area residents named Baptist Memphis
as their hospital of choice in a national survey.
The nationally syndicated Healthcare Market
Guide Ticker study of nearly 450,000 consumers
asked people which hospital in their community
has the best overall quality, best image and
reputation, best doctors and best nurses.
Hospitals in more than 300 markets nationally
were chosen, and the winning hospitals received
Consumer Choice awards.
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WELL BEYOND
A HOSPITAL
More than
250,000people served through
health education and
free screenings at
community health fairs
and special events
Ranked nationally as a
Top 10community outreach
health provider by the
Hospital Charitable
Services Awards
Program
3,000patient visits to the
Baptist Operation
Outreach mobile
health care clinic for
the homeless
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In addition to providing the best health care,
Baptist is committed to serving our community
through programs that heal, educate and inspire
others, guided by the example of Christ. In the
coming pages, youll read how Baptist colleagues
are truly making a difference, offering time,
resources and money to different programs in
their communities. From health care screenings
to farmers markets with fresh produce, Baptist
colleagues demonstrate a commitment to truly
achieving healthier communities.
Baptist Memorial Health Care is proud to partner
with the Bellevue Baptist Christian Mobile DentalClinic to help Memphis residents who lack dental
insurance. As a partner, Baptist provides financial
assistance and additional opportunities for
patients to receive care on the van. The dental
van provided almost $2 million in free dental
care to the Memphis community and works
in cooperation with local churches and
organizations to provide services in locations
where the ministry will take place. The
partnership with the Christian Mobile Dental
Clinic directly aligns with Baptists mission of
healing those in the communities we serve.
The van has served more than 8,000 patients
since opening in 2009.
Baptist Memorial Health Care provided hundreds
of free health screenings and primary care during
the City of Memphis Thanksgiving for the
Homeless and Hungry event. In addition to health
care, homeless Memphians received a meal,
clothes and other donations.
In December, colleagues from Baptist Memorial
Health Care provided food and backpacks filled
with warm clothing to the homeless. More than
300 patients from the Baptist Operation
Outreach mobile health care clinic for the
homeless and others lined up to receive items
donated by Baptist colleagues.
Community Outreach
At Memphis Pink Palace Museum, the Learning
Labels program is sponsored by Baptist and
teaches fourth and fifth grade students about food
portions, serving sizes and nutrition labels during
a hands-on, interactive learning session to discover
information about the nutrients in food.
There is a huge population in
Memphis without dental insurance.
We knew we could address the
need with help from partners like
Baptist. I really believe its one of
the best things the church has done
for the community.
Steve Marcum, Minister of
Missions, Bellevue Baptist Church
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The new Salvation Army Kroc Center opened
in 2013 after Memphians pulled together to
earn one of only 20 nationwide community
center gifts from the Kroc Trust. The result is a
100,000-square-foot arts, recreation and worship
facility unique to our area. Baptist was proud to
sponsor the Baptist Memorial Health Care Fitness
Center, providing state-of-the-art equipment
and a spin room with classes seven days a week,
to strengthen our bodies in a place that lifts
our spirits.
In August 2013, Baptist officially cut the ribbon on
our new exhibit at The Childrens Museum of
Memphis. PD Parrots Healthy Habitat teaches
children the basics of nutrition, the human body,
and what to expect at the doctors office through
a number of fun, interactive stations.
The kid friendly exhibits let children explore
different parts of the human body through
interactive features like the Vein Viewer,
operation challenge, and surgery suite. It also
teaches them about healthy eating and what its
like to visit the doctor.
Investing in Our Community
Top: Children try their hands at correctly
assembling the major organs of the human body,
just one of several interactive exhibits that are part
of PD Parrots Healthy Habitat at The Childrens
Museum of Memphis.
Bottom: A young visitor fills out her paperwork
at the Healthy Habitat exhibit that teaches
children how a doctors office works.
Top, left: Memphis Mayor A C Wharton, Shelby
County Mayor Mark Luttrell, and Baptists Senior
Vice President/Corporate Counsel Greg Duckett
took a one minute treadmill challenge to celebrate
the grand opening of The Salvation Army
Kroc Center.
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Baptist Memorial HospitalMemphis created
a wellness program for its 3,000 colleagues.
The Well4Me initiative has four pillars: nutrition,
finance, body and spirit. The farmers markets,
one of the largest Well4Me nutrition programs,
was hosted on the Baptist Memphis campus
and was open to the community. Approximately
5,000 people participated in the markets,
held five times throughout the year with
fresh fruits and vegetables for sale from local
farmers. Patients and families were also able to
participate. The hospital also held a 5K Fun Run
& Walk for Wellness at Shelby Farms Park.
Baptist Memphis has offered employees a
number of other activities through Well4Mes four
pillars, such as meetings on money management
and the importance of credit scores, Well with
my Soul daily devotionals, healthy eating options
in the hospital cafeteria, and free exercise classes
and an employee cycling group.
Baptist Memphis and the Baptist Memorial Health
Care Foundation sponsored the second Refreshand Retreat Stroke Camp for stroke survivors and
caregivers. During the free education sessions,
attendees learned about new technologies,
services and supportive equipment.
Baptist Memphis
Putting the Carein Health Care
Whether its free flu shots, wellness
initiatives, volunteering in schools or
mission trips, Baptist colleagues live
our mission of healing, preaching
and teaching year round.
In response to patient and physician feedback,
Baptist Memorial HospitalCollierville offers freeeducation classes for people who are getting
ready to have joint replacement surgery to
educate them on preparing for the surgery and
what to expect during surgery and recovery.
Baptist held one of their most successful annual
free flu shot events for the community at three
locations. Baptist colleagues administered more
than 900 shots at Baptist Collierville, the Baptist
Minor Medical Center in Olive Branch, Miss.,
and the Benjamin L. Hooks Central Library in
Memphis, Tenn.
Baptist Collierville
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In recognition of World Prematurity Day,
colleagues at Baptist Memorial Hospital for
Women collected 6,500 diapers for the March
of Dimes Storks Nest program. Representatives
from the local March of Dimes and the Storks
Nest program presented Baptist Womens with
a plaque in appreciation of the donated diapers.
Storks Nest is a program for women in need
and provides prenatal education, incentives and
motivation to get prenatal care and education
on self-care during pregnancy, childbirth
and postpartum.
Baptist Memorial Hospital for Women is one of
the Mid-Souths largest recipients of Susan G.
Komen for the Cures grant funds, which are used
to provide free and discounted mammograms
to underserved and uninsured women. Baptist
Womens has provided more than $1 million
worth of free services since November 2007. The
mobile mammography unit travels to numerous
communities in the Mid-South, making breast
health information and screening mammograms
convenient and available. The unit visited 140
locations in 2012 and served 2,234 people.
Baptist Womens
Baptist Trinity Hospice House and the Kemmons
Wilson Family Center for Good Grief host a tree
lighting ceremony every December to honor lost
loved ones.
Baptist Trinity provided free bereavement
counseling, including one-on-one sessions and
grief camps, to 2,237 people in our community in
2012 through the Kemmons Wilson Family Center
for Good Grief. The Baptist Trinity Hospice House
will soon celebrate its third anniversary and has
served more than 750 patients since opening in
December 2010.
To help people plan for future health care choices,Baptist Trinity began offering the Five Wishes
program, an easy-to-use living will planning tool.
Baptist Trinitys Five Wishes planners are also
available to those who need help planning and
filling out forms. For more information please
call 901-415-3464.
Baptist Trinity
Above, Willette Campbell, paralegal for
Baptist Memorial Health Care, stands with her
granddaughter, Olivia Sexton, to remember
Merideth Sexton.
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In November 2012, Baptist Rehabilitation
Germantown held its annual Gobble Wobble 5K
to benefit the Baptist Rehabilitation Neurological
Treatment Center. More than 500 people
participated and $9,500 was raised for the center.
In July 2013, the Baptist Rehab-Germantown
Diabetes Center hosted a free summer camp
for kids at the Kroc Center to teach them about
healthy eating and exercise.
Baptist Rehabilitation-Germantown
In 2012, the Baptist College of Health Sciences
mission team traveled to Belize, where they
worked in rural and poverty-stricken areas of the
country to meet their health care and spiritual
needs. The team set up four clinics and
ministered to more than 400 people.
Baptist College adopted the Memphis/Shelby
County School Systems Disabled Student
Services department. In 2012, the college
provided more than $1,500 in back-to-school
uniforms for the department. Faculty, staff and
students also conducted clothing and toiletry
drives for the homeless community multipletimes during the year. The items were given to the
Baptist Operation Outreach mobile clinic, which
provides primary health care to those without
permanent housing.
Baptist College of Health Sciences also provided
more than 2,000 volunteer community servicehours in 2012. Some of the projects and
organizations they worked with included:
Baptist Camp Good Grief and Teen Camp
Good Grief, Habitat for Humanity, Project
Homeless Connect, More than a Meal, Girls Inc.,
Memphis Talent Dividend and Books for Nigeria.
Approximately 4,820 people were served in 38
different programs.
Baptist College
Baptist College
provided more than
2,000volunteer community
service hours in 2012.
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Mississippians rank highest in the country for
several cardiac risk factors, including heart
disease, which kills one in four people each year.
In response to the statewide need to address
heart disease, Baptist Memorial HospitalDeSoto
established its Strong HEARTS initiative in 2010and continues to develop the program each year.
The initiatives goal is to educate residents across
Northwest Mississippi on preventing heart
disease and responding properly when
symptoms appear.
Each year, Baptist DeSoto hosts several free
heart-healthy community health fairs where
participants enjoy physical activities, heart risk
assessments, and heart-healthy cooking
demonstrations. Cardiologists from Stern
Cardiovascular Foundation are also there to offer
advice and education on proper heart health. In
addition, monthly produce markets are open to
the public, where cardiologists help buyers make
smart choices for their meals.
Baptist DeSoto regularly offers free heart risk
assessment screenings such as blood pressure,
cholesterol, glucose and body mass index
checks at special events like their Veterans Day
celebration and spring womens event. They
also partner with local organizations like BrownBaptist Church to provide free health screenings
along with information about how to interpret the
results of those screenings.
Since the Strong HEARTS initiative was
established, Baptist DeSoto has sponsored
multiple programs in outlying communities. The
hospital partnered with the City of Hernando to
host H.E.A.L., an 8-week program that provides
resources to help local residents eat healthy and
live actively.
The hospital also offers monthly educational
classes for the community, including CPR
training, smoking cessation and diabetes
management classes. The hospital supports its
cardiac survivors through a monthly support
group called Mended Hearts, a special group
established to help them with their journey
and new lifestyle.
Baptist DeSoto also offers heart healthy support
to its employees. In 2013, it established an
employee wellness program called Fit4You
to encourage a full spectrum of heart healthy
lifestyle changes. The program included an
indoor walking track and heart healthy choices
in the cafeteria.
The hospital continues to serve as a medical
resource center for more than 60 physicians
each year interested in improving heart health inoutlying rural communities. In conjunction with
the Stern Cardiovascular Foundation, it hosts an
annual heart-focused symposium to increase
awareness across the state on the future of
cardiac medicine. Its partnership with local first
responders and with the Mississippi Health Care
Alliance makes it a strong resource for improving
cardiac response in Northwest Mississippi.
Baptist DeSoto
Left: Baptist DeSoto held a Heart Healthy
Eggstravaganza with cooking demonstrations, free
heart healthy recipes, interactive an exercise tips,
health screenings and Q&As with cardiologists
from Stern Cardiovascular Foundation.
Right: Mary Lynn Brooks looks at the fresh greens
with Wilmetta Neely at Baptist DeSotos farmers
market. The hospitals first farmers market for
colleagues and the community attracted more
than 500 people. With Mississippi at the top of
the list for obesity, Baptist DeSoto leaders hope
the market will encourage the community to eat
more healthy, fresh foods.
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Baptist Memorial Hospital-Union City enteredthe national Pink Glove Dance video competition,
which is designed to raise breast cancer
awareness. Health care organizations across the
country entered the competition and submitted
dance videos featuring participants wearing pink
gloves to spread the message of inspiration and
hope about breast cancer.
Baptist Union City is a partner of the DiscoveryPark of America, which opened in November
2013. Located in Union City, Tenn., Discovery
Park of America Inc. is a $100 million educational
complex with exhibits and interactive experiences
in the areas of nature, science, technology,
history, and art.
Baptist Union City
Baptist Memorial Hospital-Tipton Lifesaving
Interventions for Little Youth team held a book
drive during the annual Hospital Safety Fair to
replenish its pediatric library. Baptist colleagues
donated reading books, coloring books, crayons,
and new and gently used DVDs for the hospitals
pediatric patients.
Baptist Tipton also developed a new program
called Tipton Get Fit, a 10-week program
designed for children and parents to learn how to
maintain a healthy lifestyle and stay physically fit.
The program is designed to help with preventing
childhood obesity in Tipton County.
Baptist Tipton
The NEA Baptist Charitable Foundation is
combating our regions adolescent obesity
problem with free healthy lifestyle programs for
kids. The Center for Healthy Children offers a
16-week session that focuses on helping childrenand their families learn to live a fit way of life
through nutrition and physical activity. During
the summer the center offers two three-week
sessions. Both programs are free of charge for
children ages 8-12 with a body mass index of
25 or greater.
NEA Baptist Clinic outpatient physical therapy
colleagues led their annual food drive to benefit
the Food Bank of NEA and collected a record
number of food items and monetary donations.
One hundred percent of the donations, whichcame from more than 30 NEA Baptist Clinic
locations, went directly to the Food Bank.
NEA Baptist
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The free annual Back to School Health Fair
sponsored by Baptist Memorial Hospital
Booneville provided health screenings for
children ages 4 to 12. More than 150 children
received height and weight checks along with
blood pressure; vision; dental; and ear, nose
and throat screenings. They also received a freebackpack and health and safety information.
The Susan G. Komen Foundation of North
Mississippi awarded another $48,000 grant
to Baptist Memorial Health Cares Mississippi
regional affiliate hospitals to cover the cost of
mammograms and other diagnostic services
to medically underserved area women. Baptist
Union County, Baptist Booneville, Baptist Golden
Triangle and Baptist North Mississippi each
received $12,000 to provide this much-needed
service to those who otherwise could not afford
it. More than 30 percent of the deaths from
breast cancer in women older than 50 are
preventable through mammography screening.
When caught early, 9 out of 10 women will
survive breast cancer.
Colleagues at Baptist Booneville hosted two
community outreach events: a clothing drive
and a wreath decorating contest. The Food
and Nutrition department initiated the clothing
drive to collect toboggans, socks and gloves
for children to be distributed by the Prentiss
County Department of Human Services. Thewreath decorating contest was coordinated
by the hospitals Service First committee. Each
department received a wreath to decorate and
display in their area. After the winning wreath
was announced, they were all collected and put
on display to be auctioned. Total funds raised
from both events was more than $1,000, used
to purchase Christmas gifts for two deservingfamilies in the area.
Baptist Booneville
One of Baptist Memorial HospitalGolden
Triangles goals in 2012 was to provide education
and free health screenings to those with limited
access to primary care. The hospital provided free
blood pressure, blood glucose and sleep apnea
screenings along with educational information on
cancer, behavioral health and advance directivesat Prairie Day in Prairie, Miss., and Artesia Day in
Artesia, Miss.
Baptist Golden Triangles diabetes self-
management class and support group provides
patients and the community with information
on healthy eating, medications, exercise,
stress management, foot care and diabetes.
Approximately 300 people attended the monthly
support group in 2012, and 60 people attended
the class where patients spend a day learning
information and return for a follow-up session.
Baptist Golden Triangle
Above: Each year, Baptist Golden Triangles human
resources department sponsors a toy drive for
the local Salvation Army. In the weeks leading up
to Christmas, Baptist colleagues are encouraged
to bring new toys to help brighten Christmas for
many children in the Columbus, Miss., area.
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Baptist Memorial HospitalNorth Mississippi
hosted its annual Childrens Health Fair on Aug.
25, 2012, at the Oxford Conference Center with a
record attendance of 950. More than 45 vendors
participated in the event, providing informationon health-related topics. Baptist partnered
with the Excel by 5 program to promote early
education initiatives for children ages 0-5 years
old. The event also included healthy food and free
developmental, dental and hearing screenings
for children.
More than 300 people participated in the first
Jingle Bell Run/Walk for Arthritis in Oxford,
sponsored by Baptist North Mississippi. The fun-
filled family 5K Run/1 Mile Walk raised more than
$30,000 for the Arthritis Foundation. To promoteawareness of arthritis, Baptist North Mississippi
launched a Couch to 5K 12-week training
program for colleagues. More than 60 colleagues
participated in the program with the final goal of
running/walking at the Jingle Bell Run.
More than $10,000 was raised at Baptist
Memorial HospitalHuntingdons annual celebrity
waiter event, benefiting the Carroll Souths Relay
for Life division of the American Cancer Society.
Celebrity waiters sold dinner tickets and provided
special table centerpieces that included nice
gifts, which were auctioned off with all
proceeds benefiting Carroll Souths Relay
for Life. In addition, the waiters also donatedall tips received.
Dazzle Me Healthy was a day of fun and wellness
for more than 200 women at the second annual
Girls Day Out health fair at Baptist Huntingdon.
Colleagues offered free healthy snacks; glucose
and cholesterol screenings; flu shots; education
on menopause and diabetes; and screenings,
including bone density and audiology. The
hospital was also voted Best Hospital, Best
Medical Facility and Best Home Health Agencyby the Carroll County community in the Carroll
County News-Leaders Readers Choice Awards.
Baptist Memorial HospitalUnion County is
committed to improving the overall health
and wellness of the community. In addition
to renovations and new equipment at the
HealthPlex, Baptist Union County contributed
to several healthy lifestyle projects including
the expansion of the BNA Sportsplex and theTanglefoot Trails. Sponsorships provided by
Baptist Union County that targeted an active
lifestyle and healthier choices included
the Healthy Kids Camp, Tallahatchie 5K Run,
First Choice for Women 5K, the New Albany
Elementary Relay Day, and the Amanda Price
Memorial 5K. Programs on healthy choices and
fitness were provided to area schools. Baptist
Union County provided a variety of educational
seminars free to the community on heart health,stroke, and breast cancer awareness.
Baptist North Mississippi
Baptist Huntingdon
Baptist Union County
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GLIMPSE OF THE
FUTURE
$400million
$312
million
$98.9
million
Expanding care with
investment in new
health care facilities:
The new NEA Baptist Health
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Baptist is bringing new facilities, new technology,
and a new health care model to the Northeast
Arkansas region.
The health systems centerpiece will be the new,
550,000 square-foot hospital, which will feature
larger patient rooms and operating suites,
enhanced with new technology and amenities.
The new 212,000-square-foot NEA Baptist Clinic
headquarters will be attached to the hospital,
allowing physicians and the hospital to provide
integrated health care.
The third part of the NEA Baptist System is
the Baptist Cancer Center. The new center will
offer leading-edge technology to diagnose
cancer and to plan and deliver treatment. In
addition, physicians will have easier access to
their patients records and can conveniently
coordinate care with hospital staff. Physician
offices will be on the same floor as inpatient
hospital units, making it easier for them to visit
patients. This integrated approach is the future of
patient care because of its efficiency and
responsiveness to patient needs.
NEA Baptist uses electronic health records
and delivers a more responsive, personal
approach to diagnosis and treatment. Forming
a strong, physician-directed and professionally
managed health care system is a natural next
step and will provide high-quality, cost-effective
care to the Northeast Arkansas community far
into the future.
NEA Baptist Health System
The new NEA Baptist Health
System is one of the largest
health care building projects
in Arkansas history a $400
million investment by Baptist
that employed more than 700
construction workers and
will add 530 health care and
support positions to the
NEA Baptist Health System.
Baptists new integrated cancer center in Memphis
(top of facing page) will be the first of its kind
in our regionbringing together some of the
areas most respected cancer physicians in one
extraordinary new facility housing chemotherapy
infusion, radiation therapy, diagnostics, a stem celltransplant area, tumor registry, multidisciplinary
clinics and support services side-by-side with
physicians offices. The future of health care is
more integrated care, and Baptist is leading the
way by building this advanced new facility, which
will streamline and consolidate care.
More than 40 cancer physicians are participating
in designing and implementing programs in
the new center that will provide better care for
patients. The center will be located on the Baptist
Memphis campus and will be close to minimally
invasive ambulatory services, pain management
services, plastics and reconstructive surgery
services, invasive radiology services and womens
services. The Baptist Cancer Center network
extends well beyond Memphis, with satellite
centers located in Jonesboro, Ark., Columbus,
Miss., Oxford, Miss., and Southaven, Miss.
Baptist Cancer Center
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Access to health care is a major obstacle for
individuals and families without permanent
housing. Memphis only mobile primary health
care program, the Baptist Operation Outreach
health care clinic for the homeless, provides
broader access to health resources; encourages
people to break the cycle of health neglect; and
provides health care prevention, intervention and
education to a vulnerable population.
The program is a partnership between Baptist
Memorial Health Care and Christ Community
Health Services, and it has provided quality,
patient-focused primary/acute care for
homeless individuals since 2003.
In 2013, a $360,000 grant awarded by the Baptist
Memorial Health Care Foundation provided a new
Baptist Operation Outreach mobile health care
clinic to treat homeless patients in the Mid-South.
The clinic provides direct and immediate access
to medical and health care examinations, health
education, illness prevention, medications,
transportation to medical appointments and
referral services to the homeless population in
Memphis and Shelby County. The clinic has
effectively reduced the number of inpatient
hospitalizations, emergency room visits and
ambulance transports for many years.
The new mobile unit with an additional exam
room will expand medical services and provide
for training for medical professionals through
internships and clinical rotations.
Baptist Operation Outreach mobile health care
Since 2003, our
partnership with
Baptist Operation
Outreach makes it
possible to offer access to great
quality medical care to our mostvulnerable and neediest
population. Burt Waller,
former executive director, Christ
Community Health Services
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Baptist Memorial Health Care is preparing to
build a larger, more advanced hospital for Oxford,
Lafayette County and the surrounding areas in
Mississippi that will replace the current Baptist
Memorial Hospital-North Mississippi.
The new hospital campus represents the single
largest economic development investment in
the history of Oxford and Lafayette County and
will further position Baptist North Mississippi
as a regional referral center, providing greater
accessibility for patients and space to expand
services for generations to come.
A new, six-story hospital will be constructed that
will encompass approximately 680,000 square
feet with 217 beds and the capacity to expand to
290 beds to accommodate future growth.
In 2012, the Baptist Memorial Health CareFoundation approved funding for a new Baptist
Memory Care Center, funded in part by the estate
of Mrs. Frances Parker.
The center will establish a place for community
health care providers to refer patients for expert
memory testing, filling gaps in the Memphis and
surrounding region for early diagnosis, care, andresource networking for people suffering from
dementia-related illnesses as well as support
for their caregivers. Two clinically licensed social
workers will work in the center, and all services
will be free of charge.
Baptist North Mississippi
Baptist Memory Care Center
680,000 square feet
with 217 beds and the
capacity to expand
to 290 beds to
accommodate future growthat the new Baptist North
Mississippi campus.
According to the
Alzheimers Association,
more than five million
people suffer from the
disease, the sixth leading cause of
death in the U.S. One in three
seniors dies with Alzheimers or
another form of dementia.
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