View
25
Download
0
Category
Preview:
Citation preview
2013-2016
STRATEGIC
PLAN
2013-2016
Strategic Plan Board Approved 06.04.2013
TABLE OF CONTENTS
Letter from the Executive Director 3
Executive Summary 4
Begin With the End in Mind…. 5
Natural Helpers Program 6
Welcoming Indianapolis Initiative 7
Community Building and Education 8
Systems and Infrastructure 9
Plan Implementation Summary 10
2013-2016 Fundraising Opportunities 12
LETTER FROM THE EXECUTIVE DIRECTOR
3
39,000
71,000
150,000
Immigrant Welcome Center Stakeholders,
The Immigrant Welcome Center was established in 2006 to respond to the needs
of an increasing number of newcomers arriving in Indianapolis. From the
beginning, our goal has been to help immigrants and refugees successfully
integrate in our communities and contribute to the vitality of the entire city.
To date, we have positively assisted more than 6,000 individuals and families.
This three-year strategic plan is designed to build upon our track record and to
focus on new opportunities in order to improve Indianapolis economically, socially
and culturally by continuing to serve immigrants and refugees.
Over the next three years, the Immigrant Welcome Center will:
Increase the efficiency and capacity of our services to meet the
integration needs of the growing immigrant and refugee population in
Indianapolis.
Increase community awareness and articulating the positive impact of a
diverse and multicultural community.
Build stronger relationships and coalitions among partners serving
similar populations.
Create a sustainable financial and business model with an emphasis on
diversifying revenue, strategic program growth and impact
measurement.
Our three-year strategic plan is designed to build upon our previous successes
and focus on new opportunities. We are excited about our next three years and
working actively with residents, businesses, and community stakeholders to help
us achieve our goal of making Indianapolis a diverse and welcoming community
for all residents.
Sincerely,
Terri Morris Downs, Executive Director
Immigrant Welcome Center
Why We Exist
120 different nationalities are
represented in Indianapolis
90 different languages are spoken in
Indianapolis
Immigrants in the Indianapolis
Workforce
23%
19%
19%
39%
Professional Labor
Food/Cleaning
Office
39,000
71,000
150,000
2000 2025 2010
Trends in Indianapolis foreign-born
population
Source: 2007 - 2011 American Community Survey
and 2010 Marion County Census Data
EXECUTIVE SUMMARY
2013 - 2016 Strategic Plan Overview In early 2013, Immigrant Welcome Center (IWC) began a multi-
phased process engaging various stakeholders to assess Immigrant
Welcome Center’s needs, examine external factors impacting our
work, and define priority issues for our work over the next three
years. The outcome of these stakeholder conversations provided
the context for developing the 2013-2016 plan.
This strategic planning process included:
Board and staff input sessions
A community partner/stakeholder focus group
A client and Natural Helper focus group
Meetings with historic foundation supporters
Conversations with the IWC marketing task force
Immigrant Welcome Center Value Statement Because the natural bonds of human dignity surpass geographic,
ethnic, or cultural boundaries, the Immigrant Welcome Center believes
all residents of Indianapolis have the right and responsibility to
contribute to and enjoy the vitality and growth of their city and
community. By working together with compassion and
emphasizing the value of ethnic diversity, we can show our
decency as global citizens and intentionally improve
Indianapolis economically, socially, and culturally.
Our Mission
To connect newcomers to the resources, services, and opportunities
they need to fully participate in the economic, civic, social and cultural
life of the community.
What We Do
Our Core Program Focus Areas
We Build Community Understanding Our outreach efforts help to give immigrants a
voice and promote understanding of the positive
contributions of immigrants, challenge myths
and stereotypes and increase awareness of the
impact of foreign born residents in our
community.
Natural
Helpers
Program
Welcoming
Indianapolis
Initiative
Community
Building and
Education
1 2 3
We Strengthen Families Our programs are intended to connect
immigrants and newcomers to the resources,
services, and opportunities that increase self-
sufficiency and ensure that foreign born
populations are successful and making positive
contributions to our community.
Current (2013) Proposed (By the end of 2016)
Natural
Helpers
Program
• Serve 1,200 immigrants per year
• Maintain 70 Natural Helper volunteers
• Support 5 operational neighborhood branches
• Recruit 6 employment partners
• No formalized service delivery partnerships
for high demand information areas
• Informal outcomes, metrics and evaluation
• Serve 2,800 immigrants per year
• Maintain 125 Natural Helper volunteers
• Conduct an annual evaluation of branch locations to determine expansion
needs and service delivery effectiveness
• Recruit 30 employment partners
• Have 3 formalized service delivery partnerships for mental health, case
management and legal assistance
• Clearly defined outcomes, metrics and evaluation
• Develop standardized material and videos for related to "frequently
asked topic areas“
Welcoming
Indianapolis
Initiative
• Hire a consultant to begin development of
neighborhood engagement programming
• Recruit and train 30 individuals that will
serve as Welcoming Indianapolis ambassadors
• 400 individuals will have participated in 16 community and citywide
engagement activities
• Develop and implement a unifying "We Believe" campaign with defined
participatory and fundraising engagement levels for individuals and businesses
• Engage 100 businesses, organizations and institutions who have formally
pledged their support for the Welcoming Indianapolis initiative
• Recruit and train 50 individuals that will serve as Welcoming Indianapolis
ambassadors
Community
Building and
Education
• Conduct 12 Reuben education sessions per
year
• Hold information sessions and cultural
competency trainings upon request, free of
charge
• Implement a community-wide awareness campaign focused on the value and
impact of a multicultural Indianapolis
• Conduct 12 Reuben education sessions per year with clear learning objectives
• Develop a fee-for-service cultural competency training program for
community organizations and service providers
• Organize a formal coalition of peer organizations focused on implementing a
comprehensive and efficient service delivery plan for immigrants and refugees
• Create formalized strategies to address increasing legal demands resulting
from immigration reform
• Conduct an annual signature event or program focused on multiculturalism
Systems &
Infrastructure
• Maintain 2 staff to manage and oversee IWC's
operations and programs
• Operating revenue is primarily grants and is
comprised of 80% foundations,10% individuals
and 10% corporations
• Enhance human resources to manage and support IWC's mission and programs
• Decrease the reliance on foundations and diversify revenue sources with an
emphasis on individuals, corporate support and earned revenue
• Develop of a new robust website with a multimedia library
• Implement a new database system for managing donor and contact records
and program outcomes
• Implement a long-term office location plan to support expanding programming
BEGIN WITH THE END IN MIND…
NATURAL HELPERS PROGRAM
6
Priority • To be known as the leading Indianapolis resource for assisting
foreign born residents on their path to self-sufficiency by providing
high-quality referral and information services through established
relationships with trusted volunteer immigrant leaders.
Strategic Focus 2013 - 2016 • Efficient and quality service delivery
• Formalized service delivery partnerships
• Sustainable growth
• Defined outcomes and measurement
• Program evaluation
2013 - 2016 Goals • Increase the number of immigrants and refugees served by
Immigrant Welcome Center through the Natural Helpers program
• Increase the efficiency, quality of services provided, and
evaluation and outcome measurement practices of the Natural
Helpers program
Outcomes | How we will know we are successful • Over 2,800 individuals will be served annually through with the
assistance of 125 Natural Helper volunteers
• Immigrant Welcome Center will have key partnerships and
agreements in place to provide high-quality service for the most
frequently requested issue areas
• There will be clearly defined program outcomes and metrics with
tracking methods and tools implemented
• A sustainable business model will be in place for staffing and
financial supporting the Natural Helpers program
Key Activities to Achieve Our Goals
Marketing/PR/Communications
• Development of standardized material and videos
related to "frequently asked topic areas“
• Increase awareness of branch locations and available
community resources for immigrants
Operations
• Conduct a retrospective 10-year evaluation of the Natural
Helpers program and a future service delivery plan
strategy
• Annually evaluate the efficiency and effectiveness of
the branch locations
• Recruit and develop formalized partnerships
focused on legal, case management, mental health and
employment
• Identify and implement sustainable staffing resources
to recruit and manage Natural Helpers volunteers and
community and employment partnerships
• Define clear outcomes for the Natural Helpers program
and establish a data tracking and reporting system
Fundraising
• Secure in-kind and financial support for informational
collateral and videos
• Seek support to fully fund neighborhood branches
• Secure support for volunteer and program
management of the Natural Helpers program
NATURAL HELPERS PROGRAM
7
Priority • To increase the awareness of the importance and value of a
multicultural community through neighborhood convening,
partnership building and community education.
Strategic Focus 2013 - 2016 • Increasing community awareness and visibility of the Welcoming
Indianapolis initiative and the impact of a multicultural community
• Corporate partnership development
• Increasing resident and neighborhood engagement
2013 - 2016 Goals • Increase the number of positive interactions between U.S. and
foreign-born residents at the neighborhood level
• Elevate the importance and value of a multicultural community
• Enhance relationships with business and corporate community to
serve as champions for diversity
Outcomes | How we will know we are successful • 400 individuals will have participated in 16 community and
citywide engagement activities
• Developed and implemented a "We Believe" campaign with
defined participatory and fundraising engagement levels for
individuals and businesses
• Engaged 100 businesses, organizations and institutions who
have pledged their support and commitment to Welcoming
Indianapolis
• Recruited and trained 50 individuals that will serve as Welcoming
Indianapolis ambassadors at events or speaking engagements
• Completed a 3-year retrospective community engagement
report with findings, recommendations and action steps for the
community
Key Activities to Achieve Our Goals
Marketing/PR/Communications
• Secure a media sponsor for Welcoming Indianapolis
• Develop a “We Believe” pledge campaign for businesses
and organizations with ways to formally support the
Welcoming Indianapolis initiative
• Launch a citywide community awareness campaign
• Develop Speakers Bureau materials for use by
Welcoming Indianapolis ambassadors
• Develop and release a 3-year Welcoming Indianapolis
Community Engagement and Findings Report with
citywide recommendations and proposed action steps
Operations
• Recruit and train Welcoming Indianapolis ambassadors
• Conduct and evaluate neighborhood and citywide
engagement activities ongoing
• Launch a Community Leader Advisory Committee with
roles that support awareness and partnership building
• Identify and implement staff and board messaging and
roles for business partner cultivation and recruitment
Fundraising
• Secure a lead financial sponsor for the Welcoming
Indianapolis initiative
• Develop a business partnership program with a
fundraising component for the “We Believe” campaign
WELCOMING INDIANAPOLIS INTIATIVE
COMMUNITY BUILDING AND EDUCATION
8
Priority • To lead efforts for increased coordination and efficiency of local
service delivery and to develop strategic partnerships and
outreach efforts that result in positive outcomes for immigrants.
Strategic Focus 2013 - 2016 • Service provider coalition and network building
• Building strategic community partnerships
• Targeted outreach and knowledge building of community partners
and immigrant audiences
2013 - 2016 Goals • Develop coalitions of peer service providers focused on better
coordinated services and access to information
• Increase efforts that build knowledge of service providers,
strategic partners and immigrant populations
Outcomes | How we will know we are successful • Developed a coalition of peer organizations focused on efficient
service delivery for immigrant populations and a clear plan to
address and respond to the service demands resulting from
immigration reform
• Conduct a signature annual event or program that celebrates
multiculturalism
• Developed a formalized monthly Reuben Education series with an
emphasis on learning objectives and outcomes
• Developed a fee-for-service cultural competency training for
social service providers and community partners
• Developed partnerships and specific education outreach
strategies for business, faith-based institutions and schools
Key Activities to Achieve Our Goals
Marketing/PR/Communications
• Develop and package a formalized Reuben Education
Series with an emphasis on defined learning objectives
• Develop a cultural competency training curriculum for
community partners and service providers
• Define and implement annual outreach strategies for
business, faith-based institutions and schools
• Translate significant collateral materials into frequently
spoken languages
Operations
• Align staff resources with an emphasis on building
coalitions of peer organizations and community
partnerships
• Lead efforts to implement a community-wide service
delivery strategy resulting from immigration reform
• Focus efforts that help to strengthen the network of
organizations that provide services to immigrants and
refugees
Fundraising
• Implement a fee-for-service model for cultural
competency training
• Plan and implement a unique signature event or program
that celebrates multiculturalism
NATURAL HELPERS PROGRAM
9
Priority • To have the appropriate internal systems and staffing to support,
communicate and raise funds to support our work.
Strategic Focus 2013 - 2016 • Business and financial model development
• Technology system development
• Strategic program growth
• Human resources aligned with annual priorities
• Enhanced communication with target audiences
2013 - 2016 Goals • Enhance internal systems to increase the efficiency of staff and
better evaluate organizational outcomes
• Increased visibility of the Immigrant Welcome Center and the
vision for a multicultural Indianapolis
Outcomes | How we will know we are successful • Increased external awareness and visibility of the
Immigrant Welcome Center and value in the community
• Sufficient human resources are in place to annual achieve
organization goals and priorities
• Technology systems are in place to efficiently track and manage
constituent records and program outcomes
• Launch an improved multimedia website
• Decreased reliance on foundation grants and an increased
percentage of fundraising revenue from corporate and individual
supporters
• Have an engaged and active board of directors that contributes
financially to the mission and is an advocate for our work
• Organization policies and program procedures are documented
Key Activities to Achieve Our Goals
Marketing/PR/Communications
• Develop a new website which includes a robust
multimedia library
• Develop an annual marketing and communications
plan to specific outreach strategies with targeted
audiences
• Implement enhanced systems to segment
communications by audience
Operations
• Increased human resource capacity (staff, interns and/or
consultants) to support community partnership and
volunteer management work
• Develop plans for a long-term office location to support
expanding programming
• Implement a new database system for managing donor
and contact records
• Implement a new database system for tracking program
outcomes and benchmarks
• Align board responsibilities with strategic priorities and
recruit additional board members as needed to achieve
strategic goals
• Developed an operations policy and procedures manual
for all organization programs
Fundraising
• Diversify revenue with an increased emphasis on
corporate, individual and earned revenue
SYSTEMS & INFRASTRUCTURE
PLAN IMPLEMENTATION SUMMARY
10
Key Activities 2013 2014 2015 2016
Recruit and train 125 new Natural Helpers 30 31 32 32
Conduct annual Natural Helper Trainings 4 4 4 4
Recruit 30 new employment partners 4 8 9 9
Develop a 101 series of videos and standardized resource documents ● ●
Develop an operations manual for the Natural Helpers program ●
Define clear outcomes for Natural Helper participants ● ●
Recruit partnerships for legal, case management and mental health ● ●
Develop standardized materials for frequently requested topic areas ●
Conduct a comprehensive 10-year evaluation of the Natural Helpers Program ●
Evaluate branch service delivery ● ● ● ●
Implement outcome tracking for the Natural Helpers program ● ● ● ●
Evaluate staffing and volunteer management resources ● ● ● ●
Key Activities 2013 2014 2015 2016
Develop 100 business partnerships supporting Welcoming Indianapolis 10 45 45
Recruit and train 50 Welcoming Indianapolis ambassadors 30 10 10
Develop a "We Believe" public awareness and pledge campaign ● ●
Secure a media sponsor for Welcoming Indianapolis ●
Secure a lead financial sponsor for Welcoming Indianapolis ●
Develop a Community Leader Advisory Committee ●
Develop speakers bureau materials ●
Launch a citywide awareness campaign ●
Release a 3-year Welcoming Indianapolis community engagement report ●
Conduct and evaluate citywide and neighborhood engagement activities ● ● ● ●
Natural Helpers Program
Welcoming Indianapolis Initiative
PLAN IMPLEMENTATION SUMMARY
11
Community Building and Education
Systems and Infrastructure
Key Activities 2013 2014 2015 2016
Conduct monthly Reuben Education workshops 12 12 12 12
Develop a formalized Reuben Education series with defined learning objectives for
immigrant populations ● ●
Develop and implement a fee-for-service cultural competency training program for
community partners and service providers ● ●
Plan and implement a unique signature event or program that celebrates mulitculturalism ● ● ●
Lead efforts to strengthen the network of organizations that provide services to immigrants
and refugees ● ● ● ●
Implement outreach strategies for business, faith-based institutions and schools ● ● ● ●
Translate significant collateral materials into frequently spoken languages ● ● ● ●
Key Activities 2013 2014 2015 2016
Develop a new website with a robust multimedia library ●
Implement a new database system for managing constituent records ● ●
Implement a system and process for evaluating and tracking program outcomes ● ●
Develop an operations and policy manual for processes and programs ● ●
Explore long-term office location ● ●
Develop an annual PR/Marketing/Communications plan ● ● ● ●
Annually review priorities and align human resources with desired outcomes ● ● ● ●
Diversify revenue with an emphasis on individuals, corporations and earned revenue ● ● ● ●
NATURAL HELPERS PROGRAM
12
FUNDRAISING OPPORTUNITIES
To achieve Immigrant Welcome Center’s 2013-2016 goals there will need to be significant efforts to cultivating and
securing in-kind and financial support for the key activities identified. Below is an overview of the specific areas where
donor dollars can make a significant impact over the next four years.
Natural Helpers Program • Natural Helper volunteer training
• 101 informational and how-to videos for frequently requested issue/topic areas
• Development of standardized informational resources for frequently requested issue/topic areas
• Service delivery collaborations and formalized partnerships with an emphasis on legal, case management and mental health
• Outcome tracking and program evaluation
• Volunteer management staff support
• 10-year evaluation of the Natural Helpers program
Welcoming Indianapolis Initiative • Neighborhood engagement efforts and neighborhood action grants
• Media and community sponsorship for the Welcoming Indianapolis initiative
• Development of Speakers Bureau materials and training
• Print and media collateral for citywide awareness efforts
• Findings and Community Recommendations Report Development
• PR and communications consultant support
Community Building and Education • Cultural competency training program development for service providers and community partners
• Sponsorship support to implement a unique signature event or program that celebrates multiculturalism
• Outreach activities focused on faith-based, business and schools
• Translation of resource materials and website content
• Support to build a network of providers focused on increased service efficiency and coordination
Systems and Infrastructure • Website development with a multimedia library
• Constituent and donor software
• Outcomes and evaluation consultant support
PLAN IMPLEMENTATION | NEXT STEPS
13
Suggested Next Steps for Plan Implementation | June - December 2013
June 2013
□ Board approval of the 2013-2016 Strategic Plan
□ Meet with Achieve to determine specific fundraising strategy and approach aligned with plan
(individual, corporate, foundation opportunities) □ Meet with Central Indiana funders
July 2013 □ Develop Plan related marketing strategies, approach and timeline with Gracie Communications
□ Develop a strategic plan implementation strategy
• Identify and implement board roles related to implementation
• Develop an implementation plan and detailed timeline for 2013 tasks
• Begin aligning board agendas with strategic plan objectives
October/November 2013 □ Develop 2014 organization budget aligned with 2014 priorities and objectives
Recommended