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©2013 Ady Voltedge
Part 2: How to Put Together
A Winning Business Recruitment Proposal
October 9, 2013
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
2
Cover Page
• Branded• Key assets
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
3
Cover Page
• Branded• Key assets
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
4
Cover Letter
• Addresses points• Short and sweet• Provides specifics
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
5
Organization
• Easy to understand
• Logical
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
6
Positioning
• Complete• Compelling• Tells a story
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
7
Branding
• Map• Key assets• Visually
interesting
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
8
Permitting Process
• Clear and concise
©2013 Ady VoltedgeWyoming Economic Development Association – October 2013
9
Wage Data
• Matched RFI
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
10
Maps
• Branded• Clear
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
11
Map
• Branded• Detailed• Clear
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
12
Maps
• Three levelsof maps
• Key references
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
13
Creativity
• Testimonialsin coverletter
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
14
Key Themes & Recommendations
• Incomplete responses are the easiest way for your community to be eliminated
• A well-organized response can help you stand out
• Fill out Sites & Buildings information completely also
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
15
How to Get Organized
• Have a template in place before the RFI comes in
• Use an appendix instead of attachments• Have consistent branding• Use multiple, simplified maps• Make maps very clear• Nail your region’s competitive positioning
©2013 Ady VoltedgeWyoming Economic Development Association - January 2013
16
Wyoming’s Competitive Positioning
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
17
Handout
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
18
The Wyoming RFI Process
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
19
Wyoming RFI Process
• Single point of contact is a plus• Branded cover pages• Consistent community information• Timeliness and order
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
20
Recommendation for RFI Process
• Be more selective in what RFI’s are submitted to the site selector
• Contact the site selector to try to ascertain additional information
• Summarize project stats and status• Consider larger regions for community profiles• Encourage all qualifying LEDOs to submit
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
21
RFI Scoring ResultsWY RFI Grading Scale
Rank
Completeness
Clarity
Organization
StrategicPositioning
Value AddedInformation
Creativity
Overall
1 4.5 4 4.5 4 4.5 4 4.35
2 4.5 4.5 5 3 3 5 4.3
3 4 4.5 4 4 4 5 4.15
4 4.5 4 2.5 4 3 2.5 3.85
4 4 3.5 3.5 4 4 3.5 3.85
6 4.5 3 4 2 4 2.5 3.8
6 4 3 4 3 4 4 3.8
8 4 3 3 3 3 3 3.5
9 4 3 3.5 2.5 2.5 3 3.45
10 4 3 2.5 2.5 3.5 2.5 3.4
50% 10% 10% 10% 10% 10%
©2013 Ady VoltedgeWyoming Economic Development Association - October 2013
22
Questions?
Janet L. AdyAdy Voltedge 608.663.9218jady@adyvoltedge.com
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