©2013 Primal Fusion Inc. Data Synthesis The Big Problem with Small Data

©2013 Primal Fusion Inc.

Data Synthesis

The Big Problem with Small Data

Treat your customers as individuals.

MASS MARKETS OF INDIVIDUALS

• Media and advertising• Healthcare and medicine

• Education• Ecommerce and marketing

• Etc.

Implicit SemanticsStatistical Approaches

Explicit SemanticsOntological Approaches

The Long Tail of Big Data

EXPRESSIVENESS

DATA

COMPLEX SCHEMASIMPLE SCHEMA

SMALL

BIG

Cost-Performance Barrier

MASS MARKETS OF INDIVIDUALSStatistical methods lose significance

Ontological methods prohibitively expensiveHybrid

Approaches

Example: Expertise Search

Source: James Cridland

Statistical Approaches

Manual Approaches

Primal’s approach:Modeling knowledge generation, not modeling knowledge

Natural Language Primal Semantics

Words+

Grammatical rules=

Statements and queries

Atomic semantics+

Constructive rules=

Semantic representations

Treat your customers as individuals.

Massive opportunities in truly individualized services, but...

…huge challenges in the long tail of big data.

The cost-performance barrier requires solutions with fundamentally different cost structures.

Primal’s semantic synthesis technology is one such solution.

About PrimalPrimal powers the rapid development of personalized and intelligent systems.

Cloud-based data service (DaaS). Software and IP licensing opportunities are available for larger companies.

Professional services available, with expertise in knowledge representation, statistical computing, information retrieval and extraction, database, and cloud computing.

More info: primal.com

Contact Info

Peter Sweeney,Founder & President

peter.sweeney@primal.com@petersweeney

Further reading: blog.primal.com/tag/data