2014-03-13, Bratislava Matej Svrček, Tomáš Salíni, Samo Šóth Ekonomická univerzita v...

2014-03-13, Bratislava Matej Svrček, Tomáš Salíni, Samo Šóth

Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislava

http://www.euba.sk

Culture in India

Characteristics

Ekonomická univerzita v Bratislave Dolnozemská cesta 1, 852 35 Bratislavahttp://www.euba.sk

• 1,2 bil inhabitants• 27 mil cities• Many languages• Many religions

History

• Migration of the Aryan tribes• India’s golden age - the famous Gupta

Dynasty; Hindu religion• Mahatma Gandhi

Clothing

Dhoti & kurta Salwar Kameez

Clothing

Rajasthani Turban Mysori TurbanSikh Turban

Cuisine and food

• Cooking is considered an art • Foods and ingredients are made from scratch• To eat (meat) or not to eat? • Influences in Indian cuisine

Dining etiquette

Muslims Hindus

Dining etiquette

• Drink pouring rules• Making appropriate toasts• Using the right (correct) hand• Appropriate – thanks - for the meal• Business and dining

Business Etiquette

• Different region - different taste• Language barriers• Applying the right behavior according to

hierarchy• How to appropriately meet someone• Making success in business – hints• Negotiations and meetings

Hofstede’s criteria

• PDI- Power distance• IDV- Individualism x Collectivism• MAS- Masculinity x Feminity• UAI- Uncertainty avoidance• LTO- Long term orientation

Documents