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10kresearch.com | 12
Seller’s Market
(Less than 5 MSI)
• Low supply, high demand• Seller at a relative advantage• Shorter market times• More robust price appreciation• Multiple offers more common• Sales prices closer to asking prices
• High supply, low demand• Buyer at a relative advantage• Longer market times• Relatively slower price appreciation or price declines• Buyer has more power in negotiation of price
• Neither side has a market-wide advantage• Price growth and market times in line with steady, historical norms
Balanced Market(5-6 MSI)
Buyer’s Market
(More than 6 MSI)
1. Seller activity – up 7-12 percent
2. Buyer activity – up 4-7 percent
3. For sale inventory – up 10-15 percent
4. Home prices – up 5-8 percent
5. Housing affordability – down 2-4 percent
6. New construction – up 8-13 percent
7. Interest rates – flat until mid-2015, then up to 4.5% - 5.0%
What’s in store for 2015?
10kresearch.com | 39
How Will This Benefit you? Prospecting
Lead Generation/Capture
Personal Marketing (You vs. Entire Market)
Open Houses
Listing Presentations
Managing Seller Returns and Buyer Costs
Strategic, Informed Decision Making
Forecasting, Extrapolation and Business Planning
Determining Ideal Segment and Area Focal Points
Risk/Reward Exposure/Management
10kresearch.com | 40
You Are the Expert!Stats Answer Popular Questions: Is it a buyer’s or seller’s market? (MSI)
How do property types compare? (TC vs. SF)
Are prices going up or down? (MSP)
How long will it take to sell my house? (DOM)
How much of my asking price will I get? (PCT)
When do I have the most options as a buyer? (INV)
10kresearch.com | 41
Listing PresentationsSupport Your Recommendations: Compare Local to Regional Numbers
Dig Deeper Into Niche Markets
Answer the Emotional Point of Price
Forecasting: The Trend is Your Friend
10kresearch.com | 42
Lead Generation and Cultivation
10kresearch.com | 43
Transparency is AvailabilityDistribute, Distribute, Distribute
Secret agents don’t do a lot of business.
10kresearch.com | 44
Personal MarketingSupport Your Business and Yourself! You vs. the Market Averages!
Be Innovative with Stats!
Produce Your Own Content!
Know Your Stuff and It Will Show!
Create an Influential Reputation!
Strengthen Your Negotiating Power!
Own Market Segments and Local Areas!
10kresearch.com | 45
Q & AThank you!
David Arbit Research Managerdavida@mplsrealtor.com
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