2017 BEST LOVED BRANDS SURVEY - Netmums · 2017 BEST LOVED BRANDS SURVEY Conducted March 2017 1309...

2017 BEST LOVED BRANDS SURVEYConducted March 20171309 Respondents

NETMUMS & PHEKEY FINDINGS

Of mums have bought a product that was featured,

recommended or advertised on Netmums75%

Of mums would be more likely to trial or

buy a product that was being discussed

positively on Netmums

91%

Of mums have visited Netmums to research

a product before trying or buying it54%

TAKEOUTS

• The 2017 results show how dominant supermarkets have become in many of the categories that mums shop – food, clothing, health & beauty and baby products

• Price is now key for mums with over a third of respondents saying they are more cautious about spending since the Brexit vote

• 76% of mums have said their weekly supermarket shop has become more expensive year on year, which may account for the rise in popularity of low cost supermarkets in our survey

TOP SUPERMARKETS, RETAILERS & BRANDS

PHOTOGRAPHIC HEADERTop 10 supermarkets by frequency of shopping

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Source: Netmums Brand Survey 2017, 1309 Respondents

PHOTOGRAPHIC HEADERTop 10 favourite supermarkets

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Source: Netmums Brand Survey 2017, 1309 Respondents

PHOTOGRAPHIC HEADERTop 10 favourite health & beauty retailers

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Source: Netmums Brand Survey 2017, 1309 Respondents

PHOTOGRAPHIC HEADERTop 10 favourite food brands

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35

Source: Netmums Brand Survey 2017, 1309 Respondents

PHOTOGRAPHIC HEADERTop 10 favourite fashion retailers

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Source: Netmums Brand Survey 2017, 1309 Respondents

PHOTOGRAPHIC HEADERTop 10 favourite toy brands

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Source: Netmums Brand Survey 2017, 1309 Respondents

PHOTOGRAPHIC HEADERTop 10 favourite toy retailers

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Source: Netmums Brand Survey 2017, 1309 Respondents

PHOTOGRAPHIC HEADERTop 10 favourite retailers when preparing for birth of baby

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Source: Netmums Brand Survey 2017, 1309 Respondents

MOBILE PHONES &PROVIDERS

PHOTOGRAPHIC HEADERTop 10 favourite mobile phone by ownership

05101520253035404550

Source: Netmums Brand Survey 2017, 1309 Respondents

PHOTOGRAPHIC HEADERTop 10 favourite mobile network provider

050100150200250300350400450

Source: Netmums Brand Survey 2017, 1309 Respondents

PHOTOGRAPHIC HEADERTop 10 favourite broadband suppliers

050100150200250300350400450500

Source: Netmums Brand Survey 2017, 1309 Respondents

NETMUMS & PHEFor more information about this

survey please contact:

sales@netmums.com