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Brainstorming Innovation &
"The best way to a good idea is to have lots of ideas." - Linus Pauling
note: overlap with Pdes 2701
Quiz!1. What is your name?
2. List as many uses as you can for a paper clip.
work work disguised as play directed play guided play free play(chore)
1 2 3 4 5
Bergen, D. (Ed.). (1998). Readings from -- Play as a
medium for learning and development. Olney, MD:
Association for Childhood Education International.Quiz!
J.P. Guilford 1967
a measure of divergent thinking
Alternative Uses Test
The best way to have a good idea is to have a
lot of ideas.-Linus Pauling
R2 =.82
total number of ideas
“cre
ativ
e id
ea s
core
”
quantity of ideas vs. creativity of ideas per subject
kudrowitz and wallace, 2010
Quantity vs. CreativityOne Hundred Engineers
Num
ber
of
Idea
s
0369
12
work to play
1 2 3 4 5
Kudrowitz, B., Alfalah, S. & Dippo, C. (2016)
Improv Games
36% more ideas!
kudrowitz and wallace, 2010
listeningmaking associationsmanipulating ideasbuilding on ideasgoing for quantitydeferring judgementencourage wild ideas
bonding playingcomforting lowering inhibitions
Improv Games
Tigers and Bears
R2 =.82
total number of product ideas
“cre
ativ
e id
ea s
core
”
quantity of ideas vs. creativity of ideas per subject
kudrowitz and wallace, 2010
going for quantity. defer judgement.
bears are great
because...
take a hundred americans off the street and ask them to free-associate on the word “green” and forty of them will say “grass”. the more creative associations only emerge when you get to the bottom 20 percent of responses, the long tail of associations. - Johnson in “Where Good Ideas Come From”
Tigers and Bears
less than 10% occurrence
1st response = 50% occurrence
kudrowitz and dippo, 2013The Novel Tail
Free Form or Intuitive Methods
Structuredor Logical Methods
Types of IdeationGROUP WRITING:
Brain WritingBrain SketchingCOLLECTIVE NOTEBOOKPIN CARDSKJ METHODTRIGGER SESSIONS
FreeWriting
BRAIN-STORMING
TRIZARIZASITSCAMMPER
MORPHOLOGICAL ANALYSIS
ATTRIBUTE LISTING
POTENTIAL PROBLEM ANALYSIS
Perspectivestechniques
New
LATERAL THINKINGCHALLENGING ASSUMPTIONSBOUNDARY RELAXNEGATIVE BRAINSTORM REVERSALEXAGGERATION
PROGRESSIVE REVELATIONLADDERING
ROLESTORMING6 THINKING HATSSUPER HEROSDISNEY METHOD
Associationstechniques
BruteThink
ANalogies
Force FIt
Focal Objects
Provocation
BUnches of Bananas
Excursions
Mind Mapping
Free Association
AssociationMapping
To generate LOTS of Ideas....
quickly.
Brainstorming
problem statement
5-9 people
20-40 minutes
room/situation
facilitators
Bounded Ideation Theory Reinig, B.A., R.O. Briggs, and J.F. Nunamaker, On the measurement of ideation quality. Journal of Management Information Systems, 2007. 23(4): p. 143-161.
understanding
cognitive inertiaunable to change directions
exhaustion
good
idea
s
total ideas
Brainstorming
Draw Big and Bold
Label
Brief Pitch
Record
Repeat
Fart DartsQuick and Clear
one idea/ page
Brainstorm Sketching
Switch Left Brain to Silent Mode
evaluation = left braincreativity = right brain
"In short: there are no rules. And here they are."— Scott Mc Cloud, Making Comics.
people become self conscious
evaluate later
1. Defer Judgement. NO EVALUATION
transcranial magnetic stimulation
Brainstorming
“If at first, the idea is not absurd, then there is no hope for it.” ~Albert Einstein
silly ideas are good
1. Defer Judgement. NO EVALUATION
"In short: there are no rules. And here they are."— Scott Mc Cloud, Making Comics.
2. Build on ideas
yes and
Brainstorming
improv warmupBrainstorm Assistance
36% more ideas!
word balllistening.being ready to act.
making associations
illogical word balllistening.being ready to act.
making associations
“Discovery consists in seeing what everyone else has seen and thinking what no one else has thought.” -Albert Szent-Gyorgyi
look at me!manipulating an idea.
Brainstorming Challenge
1. Defer Judgement. NO EVALUATION
2. Build on ideas
3. Draw/title every idea
4. Go for quantity
one idea/ page
IPM (PP)
>1.0 ipm (pp)
8 people, 10 min = 80 ideas
ideas per minute per person
brainstorming
production blockingevaluation apprehension free riding
productivity loss factors
come in with ideas
Sorting Ideasnot selecting ideas yet!
look for trends for further research and benchmarking
the silent treatment
choose appropriate categories
Big Toys
Funny Ideas
Good Ones
starts with“R”
Multi-voting
ANDfor theTHEME
of 2017
We will find out tomorrow!Thursday (Tomorrow) Buses Leave at 6:05 from outside Bruininks Hall Bring design notebook
Next Monday - Team Introductions
Next Wednesday - Market Survey/Benchmarking
Ideation Assignment on Monday
Questions?
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