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AMERICAN ASSOCIATION FOR MARRIAGE AND FAMILY THERAPY
ADVERTISING PROSPECTUS
2020 – 2021
About AAMFTThe American Association for Marriage and Family Therapy (AAMFT) is the professional association for the field of marriage and family therapy with over 25,000 members. Founded in 1942, we represent the professional interests of marriage and family therapists and other mental health professionals legally authorized to independently treat couples, and families throughout the United States, Canada, and 53 other countries.
Marriage and family therapists treat, research, and teach about a wide range of issues that affect their clients. Some of the top therapy issues we receive inquiries about are infidelity, LGBTQ youth and couples, adoption, stepfamilies, and children dealing with divorce. AAMFT leads the way to increasing understanding, research, and education in the field and ensuring the public’s needs are met by trained practitioners.
AAMFT Advertising Prospectus 2
AAMFT Advertising Prospectus 3
AAMFT Professional Identities
Age DemographicsAverage Age: 49.9
Practice Profile
Gender Demographics
Marriage and Family Therapists
Psychologists
Social Workers
Professional Counselors
Pastoral Counselors
Other
Under 30
30-29
40-49
50-59
Over 60
Individual Practice
Group
Agency
Academic/Training
Hospital
Other
Female Male
2%4%
4%
7%
81%
15%
7%
7%
9%
18%
44%
2%
About Our Members
22%18%
16%
26%
18%
24%
76%
AAMFT Advertising Prospectus 4
AAMFT Website AdvertisingAAMFT’s website draws members and non-members who are searching for therapy tools, resources, and the latest information in the mental health field. Users can find detailed information on various therapy topics, search for open jobs or post job openings on the AAMFT job connection, and get the latest news through the AAMFT Blog. The general public can find information on mental health disorders that may be affecting or a family member and access our therapist locator search engine when seeking a treatment provider.
The AAMFT Podcast AdvertisingWith 5,000 listeners and a wide range of speakers and subject-topic, our bi-monthly podcast is an all-access pass to the latest news, developments, and thought leaders in the world
of systemic therapy. The AAMFT Podcast is hosted by Dr. Eli Karam and is available on iTunes, Spotify, and wherever podcasts can be heard.
JMFT Issue Alert Email BlastThe quarterly Journal of Marriage and Family Therapy sends out a member-wide email informing them of the upcoming JMFT topics and the availability to view them online. This email blast has above-average open and click rates for the industry. This blast appeals largely to our academic and student members due to their increased interest in new clinical research.
Annual EventsThere are extensive advertising and sponsorship opportunities available at our annual events. Visit our conference site or email marketing@aamft.org for more information!
E-Newsletter AdvertisingAAMFT’s Family Therap-eNews is circulated on a bi-weekly basis to over 23,000 subscribers. Open rates are above industry standard at about 43% per issue with click rates also above average at 14%. Therap-eNews subscribers are marriage and family therapists, students, and
other mental health professionals across the United States, Canada, and 53 other countries.
Family Therapy Magazine AdvertisingThe official flagship magazine of AAMFT has 6 issues per year which are circulated to over 25,000 AAMFT members with an electronic version available on our website. This online archive is permanently available. Family Therapy Magazine reports developments in the field, legislative news, and economic
issues affecting families and therapists, and new developments within AAMFT.
AAMFT Blog AdvertisingThe AAMFT Blog is a resource for mental health professionals and the general public to find relevant, informative, and compelling content relating to the field
of marriage and family therapy. Updated weekly, the blog includes resources such as ethics updates, executive director messages, latest news within the mental health community, and MFT perspectives on clinical topics. The average number of monthly page views is 4,100. Advertising on the AAMFT Blog offers a secondary boost for your visibility, as each post is shared and promoted on social media.
FAMILY THERAPY MAGAZINE
MAY/JUNE 2019
ftmTHE AMERICAN ASSOCIATION FOR MARRIAGE AND FAMILY THERAPY
Food and the family A look at the role of food throughout history and how mealtime continues to evolve
page 14
Obesity Systemic therapists can provide vital assistance in pediatric and adult weight management
page 28
FAMILY THERAPY MAGAZINE
SEPTEMBER/OCTOBER 2019
Eating disorders Understanding the impact of home and family on anorexia, bulimia, and other disorders
page 34
Food and the Family
Maximize visibility with multi-channel advertising
AAMFT Advertising Prospectus 5
E-Newsletter
Family Therap-eNews Schedule
1/10/20 5/8/20 9/11/20
1/24/20 5/22/20 9/25/20
2/14/20 6/12/20 10/9/20
2/28/20 6/26/20 10/23/20
3/13/20 7/10/20 11/13/20
3/27/20 7/24/20 11/20/20
4/10/20 8/7/20 12/11/20
4/24/20 8/21/20 12/18/20
E-News Advertising Rates and Sizes:
Frequency Rates 1X 4X 8X 12åX
195 x 195 pixels $650 $595 $555 $500
270 x 220 pixels $900 $825 $795 $750
Prices listed above are per issue.
E-News Advertising SpecificationsThe image should not exceed the selected size. AAMFT is not responsible for any errors due to ads that do not meet size specifications. All e-News advertising files must be high-resolution and submitted in JPEG, PNG, or EPS format. Email artwork to marketing@aamft.org.
Artwork DeadlinesAll e-News advertisements are due the Tuesday before the Friday issue date. If you are purchasing multiple issues and wish to change your artwork, you must submit all new artwork by the deadline listed.
Network Newsletter AdsIf you want to target new MFT leaders and young professionals, you can advertise to our Emerging Professionals Network. This network is made up of over 1,100 AAMFT members who are new MFTs or currently working toward a Masters in marriage and family therapy.
Frequency Rates 1X 2X 6X
270 x 200 pixels $150 $135 $95
AAMFT Advertising Prospectus 6
Family Therapy Magazine
Family Therapy Magazine Schedule
Issue: January/February 2020Theme: Parenting in the 21st CenturyArtwork Deadline: December 2, 2019Target Mail Date: January 27, 2020
Issue: July/August 2020Theme: The BoomersArtwork Deadline: June 3, 2020Target Mail Date: July 26, 2020
Issue: March/April 2020Theme: Homeless & At-Risk FamiliesArtwork Deadline: February 3, 2020Target Mail Date: March 23, 2020
Issue: September/October 2020Theme: Current Debates in the World of TherapyArtwork Deadline: August 3, 2020Target Mail Date: September 27, 2020
Issue: May/June 2020Theme: Annual Conference BrochureArtwork Deadline: April 1, 2020Target Mail Date: May 25, 2020
Issue: November/December 2020Theme: Getting to Know Your AAMFT GovernanceArtwork Deadline: October 1, 2020Target Mail Date: November 29, 2020
Rates and Sizes Chart
Frequency Rates 1X 3X 6X
Back/Inside Cover $3,000 $2,860 $2,670
Full Page $2,320 $2,135 $1,975
1/2 Page $1,500 $1,380 $1,275
1/3 Page Vertical/Sq. $1,050 $966 $915
1/6 Page $950 $900 $845
Prices listed above are per issue.
If you are purchasing multiple issues and wish to change your artwork, you must submit all new artwork by the deadline above. Target mail dates and issue themes are subject to change without notice.
Want to Increase Your Reach? Options to Make Advertising PackagesAdd web advertising to your magazine package for only $300 per month! ($450 value). This offer is valid for a 220 x 220 advertisement on an interior page. Reserve your space on our website for 1-3 months.
AAMFT Advertising Prospectus 7
Family Therapy Magazine Ad Dimensions
Family Therapy Magazine Ad Dimensions
Family Therapy Magazine Ad SpecificationsImage must adhere to the sizes above. AAMFT will not be held responsible for advertisements that print improperly due to font and images incorrectly embedded or incorrect sizing. All print advertising files must be submitted in a high resolution (300dpi) format as either a JPEG, PNG, or EPS file. All fonts and images must be embedded. Please email artwork to marketing@aamft.org.
Back Cover: 8.25” x 7.5”Bleed: .125” on left, right, and bottom
Inside Cover/Full Page: 7” x 10” Bleed: 8.5” x 11.125”Trim: 8.25” x 10.875”
1/2 Page: 7” x 4.5”
1/3 Square: 4.5” x 4.875”
1/3 Vertical: 2.125” x 10”
1/6 Page: 2.125” x 4.875”
AAMFT Advertising Prospectus 8
Website and Blog Advertising
Website AdvertisingFrequency Rates 1 month 3 consecutive months 6 consecutive months
Interior Page – 220 x 220 pixels $450 $1,245 $2,200
Interior Page – 930 x 180 pixels $900 $2,485 $4,805
Landing Page – 220 x 220 pixels $1,100 $3,035 $5,610
Website Advertisement SpecificationsImage cannot exceed pixel sizes selected above. AAMFT is not responsible for any errors due to advertisements that do not meet size expectations. All web advertising files must be high resolution and submitted in JPEG or PNG format. No Flash and please include the associated URL when submitting the artwork. Email artwork to marketing@aamft.org.
All website advertisements start running on the first business day of each month. All advertisements are due one week before the run date.
AAMFT Blog Advertising
Frequency Rates 1 month 3 consecutive months 6 consecutive months
300 x 220 pixels $450 $1,245 $2,200
300 x 395 pixels $750 $2,050 $3,900
AAMFT Blog Advertisement Specifications
Images cannot exceed pixel sizes listed above. AAMFT is not responsible for any errors due to advertisements that do not meet size specifications. All blog advertisement files must be high resolution and submitted in JPEG or PNG format. No Flash and please include the associated URL when submitting the artwork. Email artwork to marketing@aamft.org.
All blog advertisements start running on the first business day of each month. All advertisements are due one week before the run date.
AAMFT Advertising Prospectus 9
Podcast – Our Newest Advertising Opportunity
The AAMFT Podcast ScheduleThe AAMFT Podcast is released on the same schedule as the e-Newsletter, with two episodes released per month on alternating Fridays. Email marketing@aamft.org for more information on speakers for each episode.
Podcast Advertisement Pricing
Frequency Rates 1 episode 2 episodes 3 episodes
30 – seconds $75 $70 $65
Prices listed above are per episode.
Podcast Advertisement Submission
Please send the text for your advertisement 1 week prior to the air date to marketing@aamft.org. This text should be pre-timed before submission and must adhere to the 30-second limit. The advertisements will be read by the podcast’s host Dr. Eli Karam or AAMFT staff.
JMFT Issue Alert Email BlastJMFT Issue Alert Schedule
Issue Cover Date Artwork Due Date Release Date
January 2020 01/06/2020 01/10/2020
April 2020 04/07/2020 04/11/2020
July 2020 07/07/2020 07/09/2020
October 2020 10/05/2020 10/09/2020
Advertisement Pricing
Frequency 1 Edition 2 Editions 3 Editions4 Editions (one year)
Rate $650 $595 $555 $500
Prices listed above are per email blast.
Advertisement Specifications and SubmissionAdvertising files should be static images in a JPEG or PNG format, 300x250 MPU, and include a single click-through URL. Please email your artwork and desired date for email inclusion to marketing@aamft.org.
AAMFT Advertising Prospectus 10
Application and Contract
Credit Card and Authorization Page All orders must be pre-paid for your request to be accepted. Ad space cannot be reserved until payment is received.
Company Name:
Contact Person:
qMastercard q Visa q American Express Check:
Name on Card:
Card Number:
Expiration Date:
Vcode:
Please charge my credit card the following amount: $
I agree to authorize AAMFT to charge my credit card the total amount written above.
Agreement and SignatureAs the representative of the company/organization named above, I have read and agreed to abide by the terms and conditions stated by AAMFT.
Submitted by:
Signature:
Date:
Please send your completed order forms and payment information by email to marketing@aamft.org.
AAMFT Advertising Prospectus 11
Terms and Conditions – Advertising Policy
1.00 General Policies.
1.01 Reservation of Rights and Compliance with Applicable Laws. AAMFT reserves the right to reject or cancel any advertisement in any AAMFT publication for any reason at any time. AAMFT complies with all applicable laws prohibiting discrimination. AAMFT will not accept advertisements that, at AAMFT’s sole discretion, appear to be libelous, slanderous, sexually explicit, or in conflict with AAMFT policies.
1.02 Academic Programs.
1.02.1 Currently Accredited Programs. Programs that are currently accredited by the Commission on Accreditation for Marriage and Family Therapy Education (COAMFTE) are permitted to advertise in AAMFT publications.
1.02.2 Non-Accredited Programs and Programs Applying for Accreditation. Non-accredited programs and programs that are currently applying for accreditation are permitted to advertise in AAMFT publications, however, AAMFT reserves the right to indicate on advertisements that a program is not COAMFTE-accredited.
2.00 Payment. Unless otherwise stated on the order form, all advertisements must be paid at least 30 days prior to the run of your advertisement. Checks, Visa, MasterCard, American Express, are all acceptable forms of payment. Payment shall be made in US currency. Payment for any additional costs incurred by AAMFT must be paid 15 days from the invoice date. AAMFT reserves the right to refuse any new order from delinquent advertisers. Rates are subject to change without notification.
3.00 Refunds on Advertisements. There are no refunds for ads that have already appeared in an AAMFT publication or website.
4.00 Cancellations or Changes. Cancellations or changes must be submitted in writing. Cancellations or changes to the artwork must be submitted 30 days prior to the date the art work is due.
5.00 Indemnification. The advertiser shall indemnify and hold harmless AAMFT and its publications from and against any and all claims, damages, losses and liabilities, including reasonable attorney’s fees and costs, arising out of the publication of advertiser’s advertisement.
6.00 Disclaimer of Endorsement. Acceptance of advertisements shall not be construed as any type of endorsement of the advertising, the advertiser, or the advertiser’s organization, product, system or service, by AAMFT, COAMFTE, or the AAMFT Foundation.
7.00 Disclaimer of Liability. AAMFT is not liable for the quality of advertisements that do not meet the ad specs specified on the order form.
8.00 Applicability of Policy. This policy applies to all AAMFT publications, including electronic and print materials.
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