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Premium SMS. 23 September – 24 October 2011. Premium SMS. Cumpara aplicatii premium fara card de credit din Nokia Store. Descarci aplicatii si platesti direct pe factura telefonica sau din creditul cartelei Componente: Mobile banners / CPM Web banners / CPC, CPM Traffic takeover - PowerPoint PPT Presentation
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23 September – 24 October 2011
Premium SMS
2Premium SMS
Premium SMS
Cumpara aplicatii premium fara card de credit din Nokia Store. Descarci aplicatii si platesti direct pe factura telefonica sau din creditul cartelei
Componente: Mobile banners / CPM Web banners / CPC, CPM Traffic takeover Landing page Showcase banner
3Premium SMS
Traffic takeover nokia.ro
Period: 3 October-14 OctoberAfla mai multe -
CTR 12.7%
App Downloads
Asphalt 6 Adrenaline 10
Joiku spot premium wifi 8
Assasinns Creed 95
Dungeon Hunter 0
Real Football 0
Fb Photo Uploader 1
The Settlers 0
Thread SMS 59
Tasmanian Devil Talking 0
Guitar Rock 0
Total 173
4Premium SMS
Traffic Hero teaser nokia.ro
Period: 23 September -24 October
Afla mai multe: CTR 20,2%
5Premium SMS
Traffic landing page nokia.ro/platasms
Period: 23 September -22 October
App Downloads
Asphalt 6 Adrenaline HD 26
Header link 4
Slide Unlock 75
Descarca si alte aplicatii de pe Nokia Store 264
Let’s Golf! 2 HD 11
Shreck Kart HD 0
Phone Wallet 0
YouTube uploader 2
382
6Premium SMS
Mediaplan (mobisites)
Site Adress Site Description
Statistical data (per month) Buying
methodCreative Format
Page imp's* Unique visitors*
telefoane de business- E71, E72, E6, E63, E52 realitatea.net mobile 1,732,030 564,663 CPM mobile
banners
telefoane de business- E71, E72, E6, E63, E52 antena3.ro mobile 262,836 151,618 CPM mobile
banners
telefoane de business- E71, E72, E6, E63, E52 antena1.ro mobile 158,442 72,520 CPM mobile
banners
social si content:- 5230, 5800, 5288 +de jocuri: N8, C7
yahoo.commobile (targeting on
categories - news, finance, mail)
50,000,000 CPM mobile banners
telefoane de business- E71, E72, E6, E63, E52 capital.ro, hotnews.ro mobile 2,575,163 634,739 CPC mobile
banners
social si content:- 5230, 5800, 5288 + de jocuri: N8, C7
libertatea.ro, cancan, hi5.com mobile 2,575,163 634,739 CPC mobile
banners
TOTAL 57,303,634 2,058,279
7Premium SMS
Mobile banners – aplicatii promovate
320 x 50
216 x 54
300 x 75
joc de golfbannere targetate pentru telefoanele cu Symbian 3
aplicatie de protectie a datelortarget pe telefoane Nokia de business (gama Eseries)
aplicatie de retele sociale si content target pe telefoanele pe platforma S60
8Premium SMS
Mobile banners
Bannere mobile:
Portalul Yahoo - rata de click 0.82%, rata de conversie 18.3% (mai mica decat pe web)
Rata de conversie medie pe mobile 20.06% (mai mica decat pe web)
Componenta Mobile CTR
Yahoo CPM 0.87%
Realitatea CPM 0.26%
Antena 1 CPM 0.30%
libertatea CPC 0.41%
cancan CPC 0.12%
capital CPC 0.72%
TOTAL 0.52%
Tracked site Click-throughs Download/Buy button clicks Conversion
Yahoo mobile 1,757 260 14.8%
Yahoo mobile 377 107 28.4%
Yahoo mobile 363 101 27.8%
Libertatea mobile 298 28 9.4%
Yahoo mobile 294 43 14.6%
Cancan Mobile 205 50 24.4%
Cancan Mobile 64 21 32.8%
9Premium SMS
Web banners
160 x 600
300 x 250
728 x 90
10Premium SMS
Web banners
Rata de click mica (0.14%) Rata de conversie mare (21%)
Componenta WEB CTR
apropo.ro 0.12%ejocuri.ro 0.19%romanialibera.ro 0.09%Total 0.14%
Google Display Network (CPC) 0.10%
Tracked site Click-throughs Download/Buy button clicks Conversion
Bannere web 4,136 871 21.1%
Thank you!raluca.popa@wunderman.co
m
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