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It might sound like an obvious thing to do: put your customer first. But what does that actually mean when it comes to your business and leadership?
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All intellectual property contained in this document remains the property © evolution media group 2014
5 Reasons To Put Your Customer First
By Vanessa Stoykov
All intellectual property contained in this document remains the property © evolution media group 2014
5 Reasons To Put Your Customer First
Inspiring Wealth Education
1. Weather the bad times2. Retrieve relevant
feedback3. Save money4. Customers expect you to5. Customer experience
All intellectual property contained in this document remains the property © evolution media group 2014
Inspiring Wealth Education
1.Weather the bad times
• Make your customers happy in the good times to retain them in the bad.
• Interactions can go badly, but a solid relationship can lessen the impact.
All intellectual property contained in this document remains the property © evolution media group 2014
• By putting your customer first you open up the lines of communication and your mindset.
• Value what the customers are saying.
• Evaluate the needs and wants of customers to save missing the obvious.
Inspiring Wealth Education
2. Retrieve relevant feedback
All intellectual property contained in this document remains the property © evolution media group 2014
Inspiring Wealth Education
3. Save money
• Attracting new customers is expensive - save money by investing in existing customers’ needs.
• Focus on converting your existing casual customers into brand advocates to attract their friends for free.
• Aim for customer retention not just new acquisition.
All intellectual property contained in this document remains the property © evolution media group 2014
4. Customers expect you to
• Customers are now engaged and aware, you cannot dictate what they do or when.
• Talk and interact with them in a way that resonates with them, including on social media.
• Consider what they actually want not what you think they need.
All intellectual property contained in this document remains the property © evolution media group 2014
5. Customer Experience
• Understand what your users expect of your product or service.
• Disregarding usability and user interface will simply make customers leave
• If what you offer is not working, quickly move on to what is.
All intellectual property contained in this document remains the property © evolution media group 2014
@ceovanessa
evolution media group is renowned for creating inspiring, educational wealth content via a multi-
platform network – transforming the way business, finance and leadership is approached by telling
compelling and insightful stories that encourages greater prosperity for all.
www.evolutionmediagroup.com.au
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