79619 Question Paper Unit a243 01 Working in Business

Thursday 19 January 2012 – MorningGCSE APPLIED BUSINESS

A243/01 Working in Business

INSTRUCTIONS TO CANDIDATES

• Write your name, centre number and candidate number in the boxes above. Please write clearly and in capital letters.

• Use black ink. HB pencil may be used for graphs and diagrams only.• Answer all the questions.• Read each question carefully. Make sure you know what you have to do before starting

your answer.• Write your answer to each question in the space provided. Additional paper may be

used if necessary but you must clearly show your candidate number, centre number and question number(s).

• Do not write in the bar codes.

INFORMATION FOR CANDIDATES

• The number of marks is given in brackets [ ] at the end of each question or part question.

• The total number of marks for this paper is 80.• Your Quality of Written Communication will be assessed in questions marked with an

asterisk (*).• This document consists of 20 pages. Any blank pages are indicated.

* A 2 4 3 0 1 *

OCR is an exempt CharityTurn over

Candidates answer on the Question Paper.

OCR supplied materials:None

Other materials required:• A calculator may be used

A calculator may be used for this paper

*A227720112*

Duration: 1 hour 30 minutes

Text 1 Brack Records Ltd is a record label whose Chief Executive is Dave Chapin. It is involved in many aspects of the music business; including finding new artists, recording their music and marketing these recordings. Brack Records Ltd has a flat organisational structure.

Paul Wilson is the Marketing and Sales Director of Brack Records Ltd.

1 Refer to Text 1.

(a) Identify one advantage to Brack Records Ltd of having a flat organisational structure.

...................................................................................................................................................

.............................................................................................................................................. [1]

(b) Identify one disadvantage to Brack Records Ltd of having a flat organisational structure.

...................................................................................................................................................

.............................................................................................................................................. [1]

(c) Explain one task which each of the following employees of Brack Records Ltd would be most likely to carry out during their working day:

• Dave Chapin (Chief Executive)

Task: ..................................................................................................................................

Explanation: .......................................................................................................................

...........................................................................................................................................

Turn over© OCR 2012

• Paul Wilson (Marketing and Sales Director)

Task: ..................................................................................................................................

Explanation: .......................................................................................................................

...........................................................................................................................................

...................................................................................................................................... [4]

(d) Identify and describe one different form of communication which might be used by a business such as Brack Records Ltd for each of the following types of communication:

• Oral communication

Form of communication: ....................................................................................................

Description: .......................................................................................................................

...........................................................................................................................................

• Written communication

Description: .......................................................................................................................

...........................................................................................................................................

• ICT communication

Description: .......................................................................................................................

...........................................................................................................................................

...................................................................................................................................... [9]

[Total: 15]

Text 2

Johnny Osbourne works in the finance functional area of Brack Records Ltd. He is in charge of filing the business documents used for buying supplies. He knows that the following business documents are used:

A InvoiceB Purchase OrderC Remittance Advice SlipD Delivery NoteE Goods Received NoteF ChequeG ReceiptH Credit NoteI Statement of Account

2 Refer to Text 2.

(a) Complete the unshaded boxes in the table below by identifying the correct business document used by Brack Records Ltd in each of the following situations. One has been completed for you. Not all of the documents listed above will need to be used. [5]

Situation DocumentJohnny sends this document to a supplierwhen he wants to buy some office materials for Brack Records Ltd.

Purchase Order (B)

The supplier sends this document to Brack Records Ltd with the office materials.The supplier sends this document to Brack Records Ltd to ask for payment for the office materials.This document is sent to the supplier by Brack Records Ltd to pay for the office materials.This document is sent to the supplier by Brack Records Ltd with the payment.The supplier sends this document back to Brack Records Ltd when it has paid for the office materials.

(b) Explain the purpose of a Statement of Account in the flow of business documents between Brack Records Ltd and its suppliers.

...................................................................................................................................................

.............................................................................................................................................. [2]

(c) Below is part of an invoice for office stationery which has been bought by the administration functional area of Brack Records Ltd.

Complete the unshaded boxes. [6]

Quantity Reference DescriptionUnit Price Total

£ p £ p

10 PAP223 A4 Printer Paper 1 55 15 50

200 BBP452 Black Pens 1 00

100 BPEN687 HB Pencils 00 50

4 HPL007 Hole Punch 5 00

Sub Total

VAT @20%

(d) Amir Mohammed is the Finance Director of Brack Records Ltd and he has been teaching Johnny Osbourne how to create a break-even chart for CD sales. Use the information below to create a break-even chart.

CD Sales 0 50 100 150 200

Fixed Costs (£) 300 300 300 300 300

Variable Costs (£) 0 100 200 300 400

Total Costs (£) 300 400 500 600 700

Sales Revenue (£) 0 200 400 600 800

The total costs line has been completed. Complete the break-even chart by:

• labelling both axes; • plotting the fixed cost line; • plotting the sales revenue line; • labelling the break-even point. [4]

50 100 150

Break-even chart for CD Sales

200 250 300

Total costs

(e*) Evaluate the advantages and disadvantages to Brack Records Ltd of using ICT to construct a break-even chart, such as that shown in part (d).

...................................................................................................................................................

.............................................................................................................................................. [6]

[Total: 23]

BLANK PAGE

PLEASE DO NOT WRITE ON THIS PAGE

Text 3

Ntranke is the latest band to be signed by Brack Records Ltd. Paul Wilson, the Marketing and Sales Director, and his team have developed a promotional campaign for the launch of the new single by Ntranke which is called ‘Fight Like An Angel’. The methods of promotion which they have used are local radio, local newspapers, flyers and sales promotion.

3 Refer to Text 3.

(a) Consider the two flyers below and identify the one which would best promote Ntranke and its new single ‘Fight Like An Angel’. Give reasons for your choice of flyer.

Flyer A Flyer B

Ntranke

New Group

New Single

‘Fight Like An Angel’

Buy it

BandPhotograph

Voted best new band

Brack Records LtdPresents

NtrankeBrand New Single

Get it online

Checkwww.ent.co.uk

for liveappearances near

Voted best new band by NEW music

Flyer: .........................................................................................................................................

Reasons: ...................................................................................................................................

...................................................................................................................................................

.............................................................................................................................................. [4]

(b) Explain the meaning of the term ‘sales promotion’.

...................................................................................................................................................

.............................................................................................................................................. [2]

(c) Using two examples, explain how Brack Records Ltd might use methods of sales promotion to promote the new single by Ntranke.

1: ...............................................................................................................................................

...................................................................................................................................................

2: ...............................................................................................................................................

...................................................................................................................................................

.............................................................................................................................................. [4]

(d) All advertisements must meet the Advertising Standards Authority (ASA) guidelines.

Explain how one of these guidelines might apply to the advertisements produced by Brack Records Ltd.

...................................................................................................................................................

.............................................................................................................................................. [2]

[Total: 12]

BLANK PAGE

Text 4

Melanie Mitchell, an Administrative Assistant at Brack Records Ltd, has received a telephone call from Brandon Flavour. Mr Flavour was very upset with a single which his 11 year old daughter had bought from a local record shop. The record was by a group on the Brack Records Ltd label and it contained offensive language which Mr Flavour thought was not right for an 11 year old child. The single did not include a parental advisory notice on its front cover. Mr Flavour’s telephone number is 0987 897655. Mr Flavour has asked for his complaint to be dealt with by Jemma Cole, the Customer Services Director.

4 Refer to Text 4.

(a) Complete the telephone message form giving the details of Mr Flavour’s complaint. [5]

Brack Records LtdTelephone Message Form

From: ..............................................

To: ..............................................

Date: ..............................................

RE: ...................................................................................................................................................

Details: .............................................................................................................................................

..........................................................................................................................................................

19 January 2012

(b) Jemma Cole, the Customer Services Director of Brack Records Ltd, has telephoned Mr Flavour and apologised to him and offered a form of compensation.

Explain the steps which Jemma Cole would have taken before telephoning Mr Flavour.

...................................................................................................................................................

.............................................................................................................................................. [4]

(c*) Evaluate the consequences to a business such as Brack Records Ltd of not dealing effectively with customer complaints.

...................................................................................................................................................

.............................................................................................................................................. [8]

[Total: 17]

Text 5

One of the tasks which Melanie Mitchell has to carry out as an Administrative Assistant is to keep a record of visitors to the business.

5 Refer to Text 5.

(a) Identify five items of information which Melanie Mitchell should obtain from each visitor to Brack Records Ltd.

1: ...............................................................................................................................................

2: ...............................................................................................................................................

3: ...............................................................................................................................................

4: ...............................................................................................................................................

5: .......................................................................................................................................... [5]

(b*) Brack Records Ltd keeps most of its customer records on a computerised database.

Evaluate the benefits and drawbacks to Brack Records Ltd of a computerised database compared to a manual filing system.

...................................................................................................................................................

.............................................................................................................................................. [8]

[Total: 13]

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79619 Question Paper Unit a243 01 Working in Business

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