A Closer Look at Tourism: Sub-national Measurement and ... Van Der Pol_OM… · How can tourism be...

A Closer Look

at Tourism:

Sub-national

Measurement

and Analysis

UNWTO Statistics and Tourism Satellite

Account Programme

Symposium on Measuring the Performance

and Economic Contribution of Tourism

Montreal, 24 September 2012

Outline

1. About why tourism has to be measured

2. How can tourism be measured – the national level

3. Measuring tourism at the sub-national level

• Ireland case study

• Brazil case study

4. The approach

About why tourism has to be measured

• Can managers disregard the economic importance of tourism?

• Understanding tourism is not straightforward: need to go beyond physical

indicators

• Reasons:

• Tourism expenditure and relations to economic growth and jobs

• Tourism as an economic sector: establishments produce goods and

services supplied to visitors

• Significant/desirable contributor to environmental, economic, and social

changes

• Understanding the importance of having to measure tourism are:

• NSOs, Central Banks and international trade negotiators, NTAs

How can tourism be measured – national level

Tourism as an economic sector (i.e. GDP, etc.)

IRTS 2008: concepts,

definitions, classifications

for basic tourism statistics

TSA: RMF 2008: framework for the economic

measurement of tourism

consistent with SNA, BoP

System of Tourism Statistics

Credible, comparable statistics

How can tourism be measured – national level

• The UN international recommendations mean that tourism is considered

• Not just as: people moving around (visitors) and consuming

• But also as: an economic sector, i.e.

• establishments producing goods and services consumed by visitors

• jobs in these establishments

• Inter-national data compilation: UNWTO Compendium of Tourism

Statistics has 145 data and indicators on:

Inbound, domestic, outbound tourism

Tourism industries

Employment

Domestic tourism

Macroeconomic indicators

Measuring tourism at the sub-national level

• UN international recommendations

• apply to the national level

• Are the foundation but require an adaption to the sub-national level

• Tourism and territory

• Challenges at the sub-national level:

• Administrative units (e.g. regions, municipalities, etc.)

• Analytical units (e.g. coastal areas, parts of municipalities, aggregations

amongst them, etc.)

• How much information is really available at the sub-national level?

• Much more than you may think!..

• If we consider tourism a sector, we can use supply-side data (i.e.

business registers)

Where are tourism

business clustered?

Identifying Initial Priority

Destinations:

The Supply Side «Hotspot»

Measuring tourism at the sub-national level: The case of Ireland (1)

(Taken from C. Wall and S. MacFeely (2012), Fáilte National Tourism Development Authority and

Central Statistics Office, presented at INRouTe Seminar, Venice)

Measuring tourism at the sub-national level: The case of Ireland (2)

(Taken from S. MacFeely and J. Delaney (2012), Central Statistics Office, presented at INRouTe

Seminar, Venice)

Tourism

Dependency

Ratios

Measuring tourism at the sub-national level: The case of Ireland (3)

(Taken from S. MacFeely and J. Delaney (2012), Central Statistics Office, presented at INRouTe

Seminar, Venice)

3 Year

Regional

Survival Rates

Measuring tourism at the sub-national level: The case of Brazil (1)

(Taken from P.A. Morita (2012), IPEA, presented at INRouTe Seminar, Venice)

2010 Tourism Dependency (establishments)

2010 Tourism Dependency (based on jobs)

- taken from P.A. Morita Sakowski (2012) at INRouTe Seminar, Venice -

Measuring tourism at the sub-national level: The case of Brazil (2)

(Taken from P.A. Morita (2012), IPEA, presented at INRouTe Seminar, Venice)

2010 Tourism Dependency (jobs)

Measuring tourism at the sub-national level: The case of Brazil (3)

(Taken from P.A. Morita (2012), IPEA, presented at INRouTe Seminar, Venice)

2010 Average earnings in the tourism industries

Measuring tourism at the sub-national level

• Making the most of available data, a good start

• Business registers, based in administrative data, allow for huge

amount of data

• The exercises of Ireland and Brazil can be replicated in many

more countres because their source, business registers,

currently exists in many countries

An approach for developing sub-national

measurement and analysis of tourism • UNWTO’s commitment: providing counties with guidance on

measuring and analysing tourism at sub-national levels

INRouTe – UNWTO collaboration:

• Development of a conceptual framework and set of recommendations

by INRouTe future UNWTO Guidelines

• Territory is key

• Involve stakeholders, ask politicians

• Inter-disciplinary approach

• INRouTe-UNWTO collaboration

• The national-level conceptual framework as starting point

An approach for developing sub-national

measurement and analysis of tourism • Research areas:

1. Tourism as an economic sector

2. Tourism and the environmental dimension, non-economic

contributions and impact

3. Tourism’s economic contribution and impact

4. Tourism development and territorial cohesion

5. Supporting destination’s key stakeholders

• Regional Tourism Information System

• For more information:

Ms. Aurkene Alzua and myself

www.inroutenetwork.org and

technicalsecretariat@inroutenetwork.org

Conclusion

1. Tourism is an economic sector, composed of establishments that

produce goods and services for visitors

This perspective enables us to consider a whole new range of

data business registers

2. UNWTO is committed to advancing the measurement and analysis of

tourism at sub-national levels

need solid conceptual framework with concepts and definitions

the credibility and the framework already in place at the national

level as foundation

Thank you

UNWTO.org