A Comparison Between Cold stone and Häagen-Dazs

.

A Comparison Between Cold stone and Häagen-DazsA Comparison Between Cold stone and Häagen-Dazs

ConclusionConclusion

ReferencesReferences

2.QuantityAnalysis

2.QuantityAnalysis

AnalysesAnalyses

3.Methods3.Methods

HistoricalBackgrounds

HistoricalBackgrounds

2.Purposes2.Purposes

1.QualityAnalysis1.QualityAnalysis

Outline

1.Motivation1.MotivationIntroductionIntroduction

Introduction

1.Motivation Popularity of ice cream in Taiwan

Häagen-Dazs : 31 retail sales

Cold Stone : 29 retail sales

2.Purposes

Reasons to success

and popularity Differences

1.Collecting Information 2. Interviewing Retail Sales

1.Questionnaire 2.Charts Analysis

3.Methods Quality Analysis

Quantity Analysis

Historical Backgroun

ds

Cold Stone’s Historical

Backgrounds Established in

1988 in New York, America

Established in 1988 in New

York, America

Started in 2006 in Taiwan

Started in 2006 in Taiwan

Häagen-Dazs’s Historical

BackgroundsEstablished in

1920 in Arizona, America

Established in 1920 in Arizona,

America

Started in 1993 in Taiwan

Started in 1993 in Taiwan

AnalysesQuality Analysis

Quantity Analysis

Quality Analysis

Service quality

1. Lemon water provided

2. Training programs

1. English songs performance

2. Personalized service

3. Training programs

Location

1. Hyper-markets2. Department

stores3. Shopping

districts4. Convenience

stores

1. Transit center2. Department

stores3. Shopping

districts4. Convenience

stores

Brand Concept

ProspectDutyEveryday TargetSuccessful ElementBrand BenefitCore Value

Excellent EmployeesExcellent BrandExcellent ProfitExcellent Innovation

Marketing Feature

“The Ultimate Ice Cream

Experience”

“The Ultimate Ice Cream

Experience”

Quality Campaigns

(2/1.4/0/-23)

Quality Campaigns

(2/1.4/0/-23)2 (Ingredients)

1.4 (Weight)

0 (Natural)

-23 (Low Temperature)

2

1.4

0

-23

Quantity Analysis

WHETHER THE PRICE EXCEED THE CONSUMER’S BUDGET

BRAND PREFERENCE OF DIFFERENT AGES

Location

THE FAVORITE PROMOTION OF DIFFERENT AGES (Cold Stone)

THE FAVORITE PROMOTION OF DIFFERENT AGES (Häagen Dazs)

Conclusion

Consumer

Age 16~18 Age 24

Promotion

Buy one get one free special Prepaid cards

ServicePersonalized service English songs performance

Lemon water Provided

Location Transit center Hyper- market

Retail sales

29 31

REFERENCES • http://www.shs.edu.tw/works/essay/2010/0

3/2010032614365646.pdf• http://www.wretch.cc/blog/ng955/4679• http://topic.tiked.com.tw/showcontent.asp?pf=r17591dpnn

• http://www.yes123.com.tw/admin/job_refer_comp_info.asp?p_id=20090217112600_28459597

• http://www.coldstone.com.tw/index.asp

• http://www.libertytimes.com.tw/2007/new/mar/23/today-e2.htm

• http://tw.knowledge.yahoo.com/question/question?qid=1007102600765

• http://zh.wikipedia.org/zh-tw/Haagen-Dazs

• http://tw.knowledge.yahoo.com/question/question?qid=1507091803226

• http://www.taisugar.com.tw/chinese/index.aspx

• http://www.youtube.com/watch?v=W23Y8JsMtsA&feature=player_embedded#

Thanks forlistening!