A Haunted House 2

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

A Haunted House 2 Street, Online Marketing, Social Media and Print Advertising Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com

Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.

•  Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising. • Event Marketing – Campus Circle utilized its street team to distribute film

promotional items.

Cover Strip 4/11 Issue

Cover Strip Issue Distribution

Print ad in Campus Circle 3/27 Issue

Print ad in Campus Circle 4/11 Issue

Print Content - 4/11Issue

USC Springfest – 4/5/2014 Concert Event with Tyga

USC – 4/10/2014 Promoting our new Issue

USC – 4/10/2014 Promoting our new Issue #2

Campus Circle Facebook Like campaign – Branding AHH2

Campus Circle Facebook Like campaign – Stats

Online Content

Page Views to date – 752

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Imp. – 219K. Clicks – 241. Bitly Clicks - 156

Dedicated Email

Delivered – 23,312 Opened – 2,438

Clicks – 404 Bitly Clicks - 332

Campus Circle

Newsletter Emails – 23,310 Opens – 2,320

Week Newsletter Campaign Total AHH2 Clicks– 44

Screening Premiere of A Haunted House 2

Page Views – 723

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Film Trailer

Page Views – 52 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes for Roscoes House of Chicken

and Waffles gift certificates

Page Views – 1,000 to date Entries – 585 to date

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Gender

Sweepstakes - Ethnicity

Sweepstakes - Status