A Hub Serving Harlem and the South Bronx Dennis Derryck Founder/President Dash –NY Coalition...

A Hub Serving Harlem and the South Bronx

Dennis DerryckFounder/President

Dash –NY Coalition Conference March 22, 2013

Hub

For-Profit Social Venture

Transitioning to NP

Aggregator

Distributor

Farm Share

Farm

Value Based Supply Chain

Values Based Supply Chain

Challenge: Health

2007-2008 School Year Rate of Overweight and Obesity in NYC

Schools, ages 6-11:

Hunts Point: 48%East Harlem: 45%

National Average: 35.5%

SOURCE: NYC Dept of Education Office of School Wellness also New York City Depart of Mental Health and Hygiene. June 2009. Vol8 #1; also NYC Fails to Make Dent in Obesity. NYTimes Oct 10, 2010.

Challenge: Wealth/Poverty Gap

Whites

Hispanics

Blacks

Whites

Hispanics

Blacks

Source: Pew Research Center tabulations of Survey of Income and Program Participation Data, 2011

2009

2005

Challenge: Hunger Deserts

Number of households who went without food in the 16th Congressional District (South Bronx), 4th

Quarter of 2009:

37% (approx. 83,000 households)

National Average: 18.5%“Food Hardship: A Closer Look at Hunger. Data for the Nation, States, 100 MSAs, and Every Congressional

District.” (Food Research and Action Center). January 2010).

Connecting the Dots

Working with NYC CommunitiesCommunities are already organized

Identify & target communities

within communities

Value of traditional methods

Storytelling, value,

personalization

Outreach v. engagement

Pre-Organized Communities

Senior Housing

SubsidizedHousing

Head Start

Schools

HealthMinistry

YouthServices

AbyssinianDevelopmentCorp.

Schools

Clinics

Youth Programs

Staff Programs

Urban HealthPlan

Where CHRF Distributes

Schools and Universities

Office Buildings

Health CentersPrivate HomesNonprofits/CBOs

Union Facilities

Clubs

…and more!

AccomplishmentsShareholder Impact

700 Average Number of

Shareholders per week1240 281

14,100 4,699 3x Increase

SHAREHOLDERS

SHARES PURCHASED

2010 2012

100% Winter Share IncreaseGrowth from 200 (2011) to 400 (2012) Shareholders

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Children & Family

90 Families Supported by Subsidy Fund ($8,000)Single Mothers Making 1.5x Federal Poverty Level and/or SNAP

4,000 Children 1,320 Mothers720 SeniorsServed by Corbin Hill FarmAt Bronx Lebanon Hospital

1,120 ChildrenServed in South Bronx & Harlem

600 Children

at Head Start Programs in Harlem

7x Growth

....................................................

Received Meals from Corbin Hill Farm

with Non-Traditional Partners($10,000 to $74,000)

Building Community, Education & Outreach

75 Outreach EventsDuring 2012 Season

2000 people Community Festivals

20-70 people Tabling Events

76 Dishes Sampled23 Cooking Demos

3,000 peopleE-Newsletter Readership

Community Building U-PickPlanted Strawberries & Raspberries at 95-Acre Farm

Tailored Weekly Recipes Distributed In English & Spanish. Storage & Preservation Tips Provided.

Presented at:Community Boards, Farmers Markets, Veggie Art Activities, Parent Groups, Schools & Organizations

14 Farmers

2012

9 Farmers

2011

4

2010

92% Increase in Purchases from Farmers ($70,000 to $137,000)

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......................................................................................Economic Impact on Farmers

17 Sites

FRESH PRODUCE

ACCESSIBILITY

FLEXIBILITY

The Corbin Hill Experience

PERSONALIZED SENSORY PARTICIPATORY

A total experience, not just a financial transaction!

What have we learned?

Trust

Sell quality and flexibility

Invest in infrastructure

Buy-in is a process

Don’t treat the poor poorly

Provide resources to community partners

HUB for

ChildrenFamilies

COMMUNITIESwww.corbinhillfarm.com