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A Proposal to Create a New Dining
Location in Front Campus
Provost’s Leadership AcademyGold Team
Problems with Current Dining Options
Prentice Hall is a far walk for students on the North East part of campus (Rockwell, Kent, Cartwright, Franklin)
Prentice inconveniently closes at 2pm on Fridays
Unable to purchase food from the Hub from 11 am-2 pm on weekdays
The snack area in White Hall doesn’t accept your meal plan
Jazzman’s in Oscar Ritchie offers only coffee and pastries
Our ProposalUtilize the food cart used last Spring to sell Simply To Go products to students in the North East part of campus
Park the cart in Rockwell Hall or move it throughout North East campus
Have the cart open Monday through Friday from mid-morning to late afternoon
Allow students to use their meal plan to buy these products
Traffic Pattern Data
KTH MLH ROC FRH MCG CWH LRH KTA0
200
400
600
800
1000
1200
1400
1600
1800
2000
North East Campus Building Attendance for Spring 2011
MondayTuesdayWednesdayThursdayFriday
Population in North East Campus Compared to the Entire Campus
Monday
North East Campus (2...
Tuesday
North East Campus (2...
Wednesday
North East Campus ...
Thursday
North East Campus (24%)
Friday
North Ea...
Data Analysis
22% of students are on the North East side of campus at least once per day
Halls on the far end of campus like McGilvrey sometimes have over 1,700 students in them within one day
A majority of students in this section of campus stay in these buildings for things other than class
Survey
Created a survey and distribute it both in person and via the internet through SurveyMonkey.com
Worked with Valerie Samuels to increase the validity of both the survey and its results
Used social media websites such as Facebook
The Kent Stater wrote an article about our survey efforts as well as KentWired.com
Surveyed an overall total of 808 people
Survey Results
On Campus (75.8%) Commute (24.1%)0
100
200
300
400
500
600
Do you live on campus or commute?
N=754 M=“On Campus”
Survey Results
Yes (91%) No (9.4%)0
100
200
300
400
500
600
700
800
Would you use a new dining location in the North East part of campus?
N=788 M= “Yes”
Survey Results
Coffee/Pastry Shop (5.5%)
Sandwich Shop (41%)
Kent Market (31.1%)
Pasta (14.3%) Other (8.3%)0
50
100
150
200
250
300
What sort of dining options would you be most interested in?
N=710 M=“Sandwich Shop”
Survey Results
Facul
ty (.
3%)
Staff (2
%)
Gradu
ate
Stude
nt (2
.6%
)
Und
ergr
adua
te S
tude
nt (9
4.8%
)
Oth
er (.
3%)
0200400600
What is your status?
N=695 M= “Undergraduate Student”
Data Analysis
Majority are undergraduate students Live on campus and dine on campus every day.
34% are on the North East part of campus every day
91% stated they would utilize the new dining location in that section of campus 1-2 times per week
Having a sandwich shop available during lunchtime hours
Placement and Meal Options
The cart has its own health code, however, once it’s placed in a certain building it must also abide by that building’s health code
We propose two placement options1) The cart is placed in Rockwell
hall year long2) The cart will travel between
buildings in the North Eastern part of campus
Placement and Meal Options
Best meal option- offer items such as Simply To Go sandwiches, wraps, cookies, chips, drinks, and other small snacks that are pre-packaged
Ensures short lines and rapid food distribution
Variety will depend on what is available each semester so specific meal items cannot be decided at this time
Marketing
The purpose of marketing the cart will be to inform the student body about the cart, its location, its times of operation, and the products sold
The goal of marketing this project is to keep students on campus when purchasing meals to create revenue and also benefit the students
The projected revenue for the cart is: $4.25 per day x 100 students=$425 per day $425 per day x 5 days= $2,125 per week $2,125 per week x 15 weeks= $31, 875 per
semester
Possible Cart names: Food in a Flash, Flash Cart, Kent Cart
Marketing Strategies
Posters FlyersDining Services/Kent WebsitesChalkingKent’s broadcasting opportunities
TwitterFacebookBuses
Sample Poster
The Next Steps
Make the final decision regarding the cart’s location so health codes could be obtained to ensure we follow all necessary guidelines
Notify buildings about the project idea and discuss health codes and possible locations within the buildings themselves
Get the equipment needed to allow the cart to accept the meal plan as a form of payment (portable FlashCard swiper)
The Next Steps
Begin advertising and creating a definite menu based on food items available at the time
Hire employees to work the cart and train them so the project could begin as soon as possible
Keep in close contact with Rich Roldan to ensure we adhere to the main goals of Kent State Dining Services and make sure students are satisfied with the end results of the project
The Gold Team would like to thank…
The Provost, Dr. Robert FrankDr. Timothy ChandlerEboni PringleRich RoldanJohn GoehlerValerie SamuelsTia ProtopapaNJ AkbarRebeccaThe PLA Mentors
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