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A Tale of Two Colleges:
Communicating Strategy and Increasing Alignment
with Balanced Scorecard Metrics
February 29, 2012
Success is what counts. 2
The Two Colleges
Joyce Judy, President
Deborah Stewart, Dean of Students and ATD Chair
David Buchdahl, Director of Institutional Research
Don Plotts, President
Tom Prendergast, Director of Institutional Research
Success is what counts. 3
CCV 2020 – the college’s strategic plan – elaborates five overarching priorities. The scorecard contains key indicator data for each outcome associated with these priorities. Click the links below to view data and targets for a selected outcome.
CCV 2020 STRATEGIC PRIORITIES
STRATEGIC PRIORITY 1 CCV will achieve measurable improvements in student access and success.
Outcome A CCV’s enrollment and communication services will support all academic centers and programs and contribute to the college’s overall projected enrollment growth.
Outcome B CCV will achieve an increase in course completion, retention and degree completion rates.
Outcome C CCV students will be able to access and complete any CCV program from any location in the state utilizing innovative delivery models.
Success is what counts. 4
CCV 2020 INSTITUTIONAL SCORECARDPriority 1.B – Improving retention and
completion
Measure/Index TitleAbove Target
At Target
Below Target
Score or Level Target Cohort
Change since previous score
Retention and Completion Rates
Fall to Spring retention X 67% 75% 10FA h
Fall to Fall retention X 40% 50% 10FA i
Fall to Spring retention - males 18-24 X 60% 70% 10FA h
Fall to Fall retention - males 18-24 X 34% 40% 10FA h
Transfer out before year 2 13% 10FA h
3-year grad rates (08FA cohort) X 11% 20% 08FA h
6-year grad rate (05FA cohort) X 14% 25% 05FA NA
3-year success: completed, retained, or transferred X 45% 60% 08FA h
% of entire Cohort enrolling Dimensions in 1st year 47% 10FA h% of college-ready students enrolling in Dimensions in 1st
year 59% 10FA NA
% of entire Cohort completing Dimensions in 1st year X 38% 43% 10FA NA
Fall to fall retention for students enrolled in Dimensions X 50% 60% 10FA n
% of referred completing DEV Eng in 1st year X 31% 40% 10FA h
% of referred completing Highest DEV math in 1st year X 20% 35% 10FA h
% of referred completing math gatekeeper in year 1 8% 10FA i
% of referred completing writing gatekeeper in year 1 15% 10FA i
% of college ready completing math gatekeeper in year 1 41% 10FA h
% of college ready completing writing gatekeeper in year 1 38% 10FA i
Success is what counts. 5
Scorecard
Success is what counts. 6
Discussion Topic 1: What was the impetus for creating a scorecard?
How did it get started?
How was it important for effective strategy execution?
Success is what counts. 7
Table Talk
Would there be value in developing a scorecard at your college?
Why?
Success is what counts. 8
Discussion Topic 2: What was the process for developing the scorecard at your college?
How did each college develop its scorecard?
Who led the process?
What were the main challenges?
Success is what counts. 9
Table Talk
If you were developing a scorecard, what would be your greatest challenge:
Determining the measures?
Setting targets for institutional performance?
Developing a communication plan?
Success is what counts. 10
Discussion Topic 3: How does the scorecard work to communicate data and performance?
Scorecard features and communication
How does this help the college further its work in Achieving the Dream?
Success is what counts. 11
CCV 2020 INSTITUTIONAL SCORECARDPriority 1.B – Improving retention and
completion
Measure/Index TitleAbove Target
At Target
Below Target
Score or Level Target Cohort
Change since previous score
Retention and Completion Rates
Fall to Spring retention X 67% 75% 10FA h
Fall to Fall retention X 40% 50% 10FA i
Fall to Spring retention - males 18-24 X 60% 70% 10FA h
Fall to Fall retention - males 18-24 X 34% 40% 10FA h
Transfer out before year 2 13% 10FA h
3-year grad rates (08FA cohort) X 11% 20% 08FA h
6-year grad rate (05FA cohort) X 14% 25% 05FA NA
3-year success: completed, retained, or transferred X 45% 60% 08FA h
% of entire Cohort enrolling Dimensions in 1st year 47% 10FA h% of college-ready students enrolling in Dimensions in 1st
year 59% 10FA NA
% of entire Cohort completing Dimensions in 1st year X 38% 43% 10FA NA
Fall to fall retention for students enrolled in Dimensions X 50% 60% 10FA n
% of referred completing DEV Eng in 1st year X 31% 40% 10FA h
% of referred completing Highest DEV math in 1st year X 20% 35% 10FA h
% of referred completing math gatekeeper in year 1 8% 10FA i
% of referred completing writing gatekeeper in year 1 15% 10FA i
% of college ready completing math gatekeeper in year 1 41% 10FA h
% of college ready completing writing gatekeeper in year 1 38% 10FA i
Success is what counts. 12
Scorecard principles
Tie the measures to your strategy
Keep the number of measures to the vital few
Make the measures understandable
Enlist stakeholders in defining measures and setting targets
Review the scorecard to track progress on strategy execution
Revise the measures as needed
Success is what counts. 13
Discussion and Questions
A Tale of Two Colleges
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