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t EDHEC Risk and
Asset Management Research Centre
A Unique and Leading Edge Academic Conference Circuit
“Where Practitioners and Academics Meet”
EDHEC is one of the top five business schools in France owing to the high quality of its academic staff (over 100 permanent lecturers from France and abroad) and its privileged relationship with professionals that the school has been developing since it was established in 1906.
EDHEC Business School has decided to draw on its extensive knowledge of the professional environment and has therefore concentrated its research on themes that satisfy the needs of professionals. As such, EDHEC pursues an active research policy in the field of finance. Its Risk and Asset Management Research Centre carries out numerous research programmes in the areas of asset allocation and risk management in both the traditional and alternative investment universes.
As part of its aspiration to widely disseminate the results of its academic research programmes, the EDHEC Risk and Asset Management Research Centre has launched a circuit of two academic conferences allowing industry practitioners and academic representatives to meet and exchange views on the themes most relevant to the investment management industry in its largest context.
EDHEC Alternative Investment Days (formerly EDHEC Hedge Fund Days) was first launched in May 2004 and is today considered as the reference in terms of conferences dedicated to alternative investments. The conference has now settled in London and is organised annually in the heart of the European hedge fund industry.
EDHEC Institutional Days is the latest development and enables institutional investors from across Europe to meet every year in Paris to discuss issues that are most relevant to their specific industry segment and to better understand how state-of-the-art asset management techniques can solve their current and foreseeable issues.
“The efforts of your centre to deliverrelevant research are greatlyappreciated by the investor’scommunity, as you can tell from themany participants of the Londonconference.
Theo Jeurissen,Director, Investments, PMT, Netherlands.
“
Quality of the presentations were excellent as was the level of material distributed. This is probably one of the most useful
hedge fund events on the conference circuit face.
Peter Rajsingh, Senior Vice President, Global Partners, USA.
2
An exclusive academic conference circuitIn order to clearly differentiate itself from the numerous industry conferences available to professionals in Europe, the EDHEC Risk and Asset Management Research Centre has designed a circuit of events that have very distinct features.
Unbiased, academic content...The EDHEC Risk and Asset Management Research Centre’s conference programmes are based on the fundamental and applied research programmes developed within the research centre during the year. All presentations are made by EDHEC representatives during sessions in which a panel of industry experts (asset managers, institutional investors) led by a high calibre chairman can discuss the presentation made and bring an external point of view that is very much appreciated by the audience, as well as by the EDHEC team itself.
Non-commercial approach...The most significant benefit of the academic angle given to our conferences is the promotion of thought leadership rather than commercial sales pitches. The consequence of this approach is the presence of a significant number of key decision makers who usually avoid existing commercial conferences. This non-commercial approach is reinforced by the limited number of industry sponsors that support each event. With no more than 30 to 40 partners supporting the events, the visibility of each sponsor remains extremely high amongst the delegates, while there is no sense of over-presence of sales
representatives to distract from the conferences and quality networking.
A diverse,high quality audience...Due to its academic and not-for-profit nature, the circuit of conferences organised by the EDHEC Risk and Asset Management Research Centre has always privileged, and will continue to privilege the quality of the audience rather than its quantity.The EDHEC Risk and Asset Management Research Centre has clearly positioned itself as a truly European research centre and the success of our European exposure is confirmed by the following statistics related to our past events:
No. of delegates Distribution across Europe Sample delegate firms
EHFD 2004 (1 day) London
443
Hermes Pensions Management, Caisse des Dépôts,
Ilmarinen Mutual Pensions Ins. Co.
EAMD 2005(2 days) Geneva
612
Caixas Gestao de Activos SGPS, Rentes Genevoises,
Siemens AG, SpecialistPension Services Ltd.
EHFD 2006(3 days) London
852
ABP, Unilever, AP3, PMT, Metal Box Pension Trustees,
Marsh & McLennan Pension Fund, APK Pensionskasse
EID 2006(2 days)
ParisOver 800
CNCE Caisse d’Epargne, Meeschaert Assurances, Aviva Vie,
Commerzbank Irish Pension Scheme, Legal & General Assurance Society Ltd,
EDF, CARMF
EAMD 2007(2 days) Geneva
740
Nestlé Capital Advisers, Hansa Pension Fund, AP3,Caixa Gestao de Activos,
World Bank Pension Fund, Shell Asset Management
EAID 2007(2 days) London
816
Vatenfalls Pension, CSFB Trustee Ltd,
Royal London Mutual Insurance Society,INARCASSA, Hermes Pension Management,
PGGM Investments.
“ I greatly enjoyed the conference and the presentations and research by EDHEC. I think it was very successful and deservedly so.
Louis Chaillet,Global Risk Manager, ABP Investments, Netherlands.
3
United KingdomFrance
SwitzerlandRest of Europe
Other
61%21%
9%7%
2%
United KingdomFrance
SwitzerlandRest of Europe
Other
14%17%
23%41%
5%
United KingdomFrance
SwitzerlandRest of Europe
Other
46%17%
20%11%
6%
United KingdomFrance
SwitzerlandRest of Europe
Other
19%55%
19%5%
6%
United KingdomFrance
SwitzerlandRest of Europe
Other
14%18%
23%42%
3%
United KingdomFrance
SwitzerlandRest of Europe
Other
45%16%
25%12%
2%
“ I highly appreciate receiving academic & practical input from very qualified & competent people.
Isaia D’Amelio,Regulator, Swiss Federal Banking Commission.
A unique sponsorship experience Exclusive media coverage...Target media partners, with whom EDHEC has already built strong and longterm relationships, include:
These partnerships contribute directly to the conference and also allow the results to be reported in the form of editorial content and promoted throughout the year.
Previous sponsors...Over 70% of our sponsors have been involved in more than one event, demonstrating that the overall sponsorship experience was considered to be more than satisfactory both in terms of image and in terms of commercial and networking success.
Fact sheet Planned events...Two events have been planned until June 2009. Sponsorship at all levels is welcome for EAID 2008 and EID 2009. The dates for the forthcoming EID 2009 event will be communicated shortly.
Sponsorship deadline Target audience Expected audience
EDHEC Alternative Investment Days9-10 December 2008 - London
July 2008European institutional investors,
funds of hedge funds, single hedge funds and private banks
Circa 1500
EDHEC Institutional DaysJune 2009 - Paris
January 2009European institutional
investors (pension funds, insurance, funds of funds & multimanagers)
Circa 1000
“I found the first day with other institutional clients only the most valuable due to the sharing of ideas and experience. All topics that EDHEC presented match exactly the issues institutional investors face.
Lukasz Budzynski, Manager, Asset Management, Sanofi-Aventis, France.
“High quality speakers, interesting topics, institutional attendance
Sara Hedberg,Senior Vice President, FRM, UK.
4
EDHEC Alternative Investment Days 2008• Hedge Fund Roundtable: Corporate activism and wealth creation• The pros and cons of managed account platforms• Passive hedge fund replication• Hedge fund transparency and reporting• TSA in FoHF• The use of HF by Institutional Investors• Financial Engineering and Global Alternative Portfolios for Institutional Investors (includes inflation hedging)• Alternative beta seminar (credit risk)• Advanced econometrics for alternative investments seminar• Commodity risk management• Commodity futures trading strategies• Inflation hedging with alternative investments• New forms of absolute return funds
EDHEC Institutional Days 2009• ETF Summit: new efficient indices• Sovereign funds management: from AM to ALM perspective• The place of structured products in institutional asset management• Advanced risk budgeting in Core-Satellite framework• SRI funds performances• Pension Funds: regulation and industry practices • Alternative investment management seminar• Master Class: State-of-the-Art Institutional Asset Management• Alpha League Table Forum
Sponsorship packages...Sponsors will benefit from a full marketing presence for the entire media plan supporting the event, ranging from logos on the programme, to advertisements in the industry press and display on the CD-ROM. Global Event Partner Sponsors are entitled to designate a chairman for a stream and run a dedicated workshop for one hour. In addition to these high-impact benefits, partners will benefit from various key elements which are summarised as follows (the cost of sponsorship for a single event is provided below):
Global Event
PartnerGold
Sponsor Silver
Sponsor
Exclusive Seminar Sponsor
Exhibitor
Hedge Fund Strategy Forum Special Guest
(EAID)
EuroPerformanceEDHEC Alpha League Forum Special Guest
(EID)
Cost (€) 50,000 35,000 20,000 20,000
(or 30,000 with exhibitor status)
12,50020,000
(or 30,000 with exhibitor status)
15,000(+10,000 with
exhibitor status)
Event Whole of EAID Whole of EAID Whole of EAID 1 of the 2 seminars Whole of EAID Particular EventAlpha League
Forum
Stand 10m2 8m2 6m2 No 6m2 No No
Entry passes 5 3 3 3 3 3 3
Invitations 25 15 10 15 5 15 15
Workshop 1Yes
(if no chairman)No No No
Presentationduring
HF Stategy Forum
Presentationduring Alpha League Forum
Chairman plenary session 1 No No No No No No
Chairman of a session NoYes
(if no workshop)No
Yes (for the sponsored
seminar)No No No
Representative on panels No No Yes (1) No No No No
Logo on the invitation programme
Yes Yes Yes Yes Yes Yes Yes
Logo on advertisements Yes Yes No Yes No No No
Special promotion for an event
No No No Yes No Yes Yes
Corporate text in programme
Yes Yes Yes Yes No No No
The key themes for 2008/2009 events are as follows:
“ Presentations were thought provoking, non-commercial. The quality of attendants was high. Industry surveys were very practical, presentations of academic work were thought-provoking. Overall, a truly excellent conference.
Richard Dunne, President and CEO, Bdellium, USA.
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