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Accelerate, Integrate and Automate your BusinessPierre FrickeDirector, Product Marketing, Red Hat
Ken JohnsonDirector, Product Management, Red Hat
The Innovative Retailer
81%
78%
59%
81% - of companies with the capability to delivercustomer experience excellence outperform their competition
78% - of consumers deferred purchases or went elsewhere due to poor service experience
59% - of people would try a new brand or company for better service experience
Source: American Express Survey - 2011
Why are retailers cutting their customers, and profits, into pieces?
RED HAT JBOSS xPaaS SERVICES FOR OPENSHIFT
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Innovative Retailers use JBoss Middleware
Technology driving the Innovative Retailer
Scenario: e-Commerce Retailer
On-line Jewelry Retailer
Challenge: Lack of Agility
●Proprietary e-commerce solution, costly, behind schedule●Customization difficult, expensive, requires heavy IT involvement
On-premise proprietary system to a cloud-based open source solution.
Proprietary software to Red Hat Enterprise Linux and Red Hat JBoss EAP
Solution Approach
On-premise data center to Cloud (EC2)
On-line Jewelry RetailerOn-premise proprietary system to a cloud-based open source solution.
Proprietary software to Red Hat Enterprise Linux and Red Hat JBoss EAP
Solution Approach
On-premise data center to Cloud (EC2)
Benefits: Agility
●Business is in control: 75% of changes handled by merchandising team rather than IT – Competitive edge.●3-4x more product up on-line in one day than previously – Wide selection for customers.●Elastic capacity to match demand – Greater efficiency.●Able to introduce new mobile applications – New modes of customer engagement.
Scenario: Retail Infrastructure for Agility
Common Architecture Pattern
Retail Outlets
Warehouses / Distributors
On-line, e-commerce presenceBrand Headquarters
Architecture Detail
Retail Outlets Warehouses / DistributorsBrand Headquarters
WAN / Low Bandwidth LinkCommodity
Server or small cluster.POS and other
in-store systems.
WAN / Low Bandwidth Link
Core Business Applications
Commodity Server or small cluster.
Warehouse, Inventory Management Apps
Architecture Detail
Retail Outlets Warehouses / DistributorsBrand Headquarters
WAN/Modest Bandwidth Link
WAN/Modest Bandwidth LinkCommodity
Server or small cluster running Fuse, A-MQ
POS and other in-store systems. EAP/kiosk.
WAN/Modest Bandwidth Link
Fuse, Fuse Service Works
Core Business Applications
Commodity Server or small cluster running Fuse, A-MQ
Warehouse, Inventory Management Apps
Store and Forward communication to address link latency.
Simplified in-store integration.
Integration with core business systems.
Customer Success with JBoss A-MQChallenge:
●Over 1400 retail outlets, needed solution that would distribute and scale.●Outlets are not equipped with large servers or IT staff.●Relying on batch delivery of inventory and cash register data due to cost constraints.●Out-of-date data was limiting the efficiency of operations.
Requirements/Considerations:
●Retail is low margin – cost management and efficiency are key●Business is growing, need to be able to set up new outlets quickly●Want to offer buy online/pick up in store – need up-to-the-minute inventory data
Solution/Benefits:
●JBoss A-MQ (Fuse MQ Enterprise) + consulting●Real-time integration between outlets and headquarters●Scalable, easy-to-maintain, cost-effective solution..
Scenario: Improved Customer Retention
Women's Fashion and Accessories Retailer
Challenges: Complexity, Lack of Agility
●Multiple catalogs and data stores●Disparate business processes●Many point-to-point integrations, costly to maintain
● Nationwide chain of 500+ stores● E-Commerce web operation● Warehouse operations● Integrated point-of-sales systems● Numerous departmental and custom apps/systems
Business Objective: Save the Sale●Convert in-store customer via inventory visibility● Increase customer affinity with brand●Drive sales through improved in-store and on-line customer experience
Women's Fashion and Accessories RetailerSolution Approach
Retail Outlets Brand Headquarters
JBoss EAP – kiosk versionConsistent, stable, scalable platform
● Inventory available to sell from Point of Sale.● Inventory lookup across nearby stores● View inventory by style, class, size, color
JBoss SOA Platform (now JBoss Fuse Service Works)SOA/Integration “backbone”Message transformation, enrichment, routing, mediation.Enabled decision automation and orchestration
● Integrate with incumbent technology (MQ Series, COTS applications)
● Capture special orders from POS● Push special orders to warehouse for fulfillment● Receive status updates from vendors● Process shipment confirmations● Email status updates to customers
Benefits● Deliver higher levels of customer service, product assortment, and availability● Drive additional revenue● Aggregate/synchronize inventory across store networks and distribution centers● Leverage existing fulfillment infrastructure● Reduces custom, manual, and fault laden processes● Establish foundation for future - Centralized order integration hub
The Innovative Insurance Company
Questions?
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