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Intro slide
Embracing the data deluge
• Embedding analytics in our corporate culture
• Leveraging actionable insights for marketing leadership
• The measurement evolution
A brief history of LinkedIn
6
LinkedIn’s mission
Connect the world’s professionals to make them more productive
and successful
The professional
profile of record
Connect all of the
world's professionals
Identity Knowledge
The definitive professional
publishing platform
Network
Resumé
Reputation
Evolution of LinkedIn..
Evolution of LinkedIn..
7 million+
* 2014 member number as of September 30, 2014
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*
32M
347M+
200K+ Professionals
join daily
12
Hypergrowth
13
Data
14
Members first
Data Driven University
• Prioritize efforts
• Communicate results
• Crack business problems
• Make speedy and high quality decisions
16
Data Driven University
17
Democratization of Data
19
Content Marketing
Score
Quantify the Influence
of Your Content
Marketing
Trending
Content
Supercharge your
strategy with topics
that matter most
The Dynamic Duo
Economic Graph
Where to from here?
Marketing
Solutions
B2B Marketing
Accelerate
sales by
reaching the
right people
with helpful
content
throughout
the buying
process
23
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact
every stage of your
funnel and get results
Reach the right professionals wherever they travel
The Full Funnel
The Data Deluge: LinkedIn’s Learnings
• DDU
• Insights to the frontlines!
• Democratization of Data
• Embrace the deluge
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