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This presentation outlines an e-health strategy that embraces the social media to spread the awareness of the epidemic of Obesity & the solutionS amongst the UAE adolescents.
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Adolescents Obesity
A strategy to raise their awareness of the problem and the possible solutions
Dr Hassan Dawood2nd Annual e-Health Conference
Structure of the Presentation
Background Analysis - Obesity - Awareness - Social networking sites
The Strategy - Personal development on the web - Engaging with a small group - Becoming the centre - Content Strategy - Augmenting Other initiatives - the cycle of content generation
Background Analysis
Obesity: Define, Reason for the epidemic, Health implications
.. Background Analysis
Awareness: In the stages of change
.. Background Analysis
Social networking sites: Definition, Statistics
UAE Internet users:more than 60%
Facebook users:1.7 million
Adolescents:80%40% at least 1 hr/day
Background Analysis
Obesity
Awareness
Social networking sites
The Strategy
Advantages
- One person - Two way communication - Long term
The Strategy
Personal development on the web:
- Creating a profile- Adding people
Engaging with a small group in one school
- Better than a large group
.. The Strategy
Becoming the centre of the community
.. The Strategy
Content Strategy:
- Terminology - Language - Personal contents - Strategy oriented contents - Encouraging content creation
.. The Strategy
Augmenting other intiatives:
- Timings - Continuos cycle of content generation - Understanding, learning and modification - long term relationship
The Strategy
- Personal development on the web - Engaging with a small group - Becoming the centre
- Content Strategy - Augmenting Other initiatives - the cycle of content generation
QUESTIONS ?
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