Adrian Parker

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#ElevateSocial

Adrian D. Adrian D.

ParkerParker

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June 7, 2010

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June 7, 2010June 24, 2010

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Community Manager1. COACH

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Evangelist2. EDUCATOR

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External Advocacy3. INTERNAL ALIGNMENT

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Test & Learn4. PROVE & DO

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Brand Program5. BUSINESS PRACTICE

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Mobile as 3rd Screen6. MOBILE AS 1st SCREEN

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Policy7. PROTECTION

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1.1. If they know the cost, prove the If they know the cost, prove the

worth.worth.

2.2. Give teams permission to failGive teams permission to fail

3.3. Leadership is plural. Vision is Leadership is plural. Vision is

singularsingular

4.4. Return On ImpactReturn On Impact

5.5. Ordinary doing the extraordinaryOrdinary doing the extraordinary

6.6. Mobile 1Mobile 1stst

7.7. Keep your enemies closeKeep your enemies close

Progress over Progress over perfectionperfection

@adriandparke@adriandparkerr

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@adriandparke@adriandparkerr

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@adriandparker

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THANK THANK YOUYOU