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By:By: Ruba AltalhiRuba Altalhi Maha Albisher Maha Albisher Manal AlmutairiManal Almutairi Deema AlbasseetDeema Albasseet Sukainah ALessSukainah ALess

Corporate Names and Products Creep into Everyday Language

-We “Google” ex-boyfriends and ex-girlfriends.

-We “Netflix” DVDs.

-Before heading to parties, we often “Mapquest” the directions.

-And rather than miss our favorite TV shows, we “TiVo” them.

-What has become of the English language?

Linguists insist this integration of corporate names, products and services into our everyday speech is Osmundson said his friends have told him to “YouTube” videos. “‘MySpace me” is another expression he’s heard people say. nothing new.

-Frequent use of a word not only helps it get into the dictionary. The practice can also put a product’s copyright at stake.

-“It’s tricky for [corporations],” Baron said. “They want the names of their products to be on everybody’s lips, but they don’t want it to be used as a generic [word]. They don’t want all

tissues to be Kleenex”.

-Ironically, just because a word ends up in the dictionary, it’s still not necessarily O.K. to use on school papers, college entrance exams and cover letters.

Colors Affect The Ad As Well..

Pink : 1.Caring and sharing .

2.A strong personality . 3.Affectionate and concerned individual.

Red : 1.Dynamic and passionate color.

2.Symbolizes love, rage and courage . 3.Aggressive people.

Brown: 1.Importance of home.

2.Physical comfort, ease and contentment.

3.Steady and dependable.

Yellow: 1 .Joyous and virtuous.

2. Communication, enlightenment, sunlight and spirituality.

3. Look forward to the future, and that you are intellectual, highly imaginative.

Green: 1 .The color of life.

2 .Freshness and security . 3. Moral and affectionate person .

Blue: 1 .The color of royalty .

2. Brings comfort to our lives . 3 .A basic need for a calm, harmonious, and

tension-free existence .

White: 1. Goodness, purity and innocence .

2. seeks excellence and enlightenment in all philosophies. Simplicity, purity.

Analyzing Catchy Phrases on Some of Ads:

-We will sell no wine before its time.

-Thank heaven for 7-11

-It takes a tough man to make a tender chicken

-Be all that you can be

*-drinking milkshake thru straw* Sometimes u just cant suck hard enough

-Don't get mad--get Glad! Snap, Crackle, Pop!

Kellogg's breakfast cereal rice krispes

How To Write An Effective

Advertisement 10 Ways To Increase The Pulling

Power of Your Ads:

1. Remember advertising is salesmanship in print and remember that the more you tell, the more you sell.

2. Explain how you're going to solve their problem

- Eg. "At xyz company we have a widget that does this that and the other so you“...

3. Remember, specifics sell . For instance, 49 is more believable than 50.

4. Articulate your "point of difference" ... what sets you apart from your competitors. Shout it from the rooftops.

-Eg. delivered in 30 minutes or it's FREE.

5. Use a headline that flags your reader down based on who they are or what their interests are:

-Eg. "Doctors ... Here's a " or "Garden lovers“ ...

6. Offer free information, such as an information pack or catalogue. Describe that free information and why it is so useful.

7. Identify with their problem or need. -Eg. "There's no doubt about it. Being in business

is tough. Burning the midnight oil etc.

8. Give it an interesting title, such as '56 ways to increase your wealth using just $56.'

9. Hint at a solution.

-Eg. "Now there's an easy way to“...

10. Tell them to act by making an offer and stressing urgency. Simply ask them to ring, fax, or write to post an order. Make it a limited offer.

Hope U enjoyed it);

Thanks 4 listening …